Core Competencies
New Business Development
Key Account Management
Sales & Marketing
Strategy Planning & Execution
Team Management
Project Management
Revenue Generation
Liaison & Coordination
Outstation Operations
Profile Summary
A focused professional offering over 20+ years of experience in new business development and sales & marketing
Currently associated with KPT Pvt Ltd., Chennai as Sr Key Account Manager
Exposure & contacts with major OEM’s and Tier-1 Suppliers of Auto Components Manufactures
Successfully coordinated with major & renowned clients such as Daimler Scania, Ashok Leyland, RNAIPL, FORD, HMI, Yamaha, Royal Enfield, TVS, Honda and so on
Established the outstation operation in South India from scratch which enhanced customer number & team size
Skillful in performing cross-selling activity such that it reduces inventory & transportation cost
Experienced in initiating new product range, expanding business size& increasing sales
A strategist & implementer with recognized proficiency in spearheading business with an aim to accomplish corporate plans & goals successfully Soft Skills
Career Timeline
India Japan Lighting
Ltd, Gurgaon &
Bangalore Officer–
Marketing
PPAP Automotive
Ltd, Bangalore &
Chennai as Deputy
Manager- Marketing
JSS Steel Italia Ltd.,
Chennai as Manager
- Marketing
M. MANIKANDAN
An accomplished professional with a dynamic career Targeting Manager Level Assignments in
SALES & MARKETING / BUSINESS DEVELOPMENT /
OUTSTATION OPERATIONS.
Across Automotive industry
ad1prn@r.postjobfree.com +919*********
Change Agent
Motivational
Leader
Thinker
Collaborator
Communicator
Planner
Jul’97 to Jan’07 Nov’15 to Aug 17 Mar’20 till date Jan’07 to Nov’15 Aug 17 to Sep’18
3M India Ltd.,
Chennai as Key
Account Manager
Karthigeya Plastics &
Technologies, PVT
Ltd. Chennai. As Sr
Key Account
Manager
MBA (Marketing) from Alagappa University, Karaikudi, Tamil Nadu in 2011
BBA from Annamalai University, Chidambaram, Tamil Nadu in 2003 Diploma in Mechanical Engineering, from Kanpur Vidyapeeth, Kanpur, UP in 2004
Diploma in Computer Application from LIBA, Chennai, Tamil Nadu in 1996 Work Experience
KPT is a TIRE 2 Automotive Injection molding Components Manufacturing Company for Automotive industry. The product range of KPT is includes Interior, Exterior, lighting Injection parts, Fuel filter components of injection molding, and OEM Accessories Component. And also value added sub Assy process Responsibilities
Identify and Develop new customer.
Manage existing business.
Develop businesses by answering clients RFQ and define target prices. Increase business share with each customer and reduce dependency. Develop / secure commercial relationship with clients. Major Clients:
Renault Nissan Automotive India PVT Ltd & Nissan Exports, DICV, and Yamaha Tire 1: Faurecia, Valeo Lighting, Novares India, India Japan Lighting,, Varroc Lighting, Grupo, Automotive, Kinugawa Rubber India PVT, Ltd and Other Tire 2 Customers Utsav Safety System Pvt. Ltd. is exclusively focusing on manufacturing and affixation of High Security Registration Plates through India and awarded projects in eight states. The first Indian Company to get a Type Approval Certificate from The Automotive Research Association of India (ARAI),
Responsibilities
Develop new OEM customer.
Manage existing business.
State head, Embossing centre Management
Increase business share with each OEM customers.
Develop / secure commercial relationship with 2,3 & 4 wheeler dealers Key Result Areas:
Driving Business, generate new enquiries with the help of existing contacts to increase revenue and share of business
Monitoring of industry trend through primary and Secondary data Timely submission of monthly, Mid Term &Annual sales plan Monitoring and control of sales plan
Increase customer satisfaction resulting in profitable and sustainable relationship with customer Achieve sales as per target
Education
AUG’17 to SEP’18
3M India Ltd., Chennai as Key Account Manager
JAN’20 TO TILL DATE
Karthigeya Plastics and Technology Pvt Ltd., Chennai as Sr Key Account Manager Sr Key Account Marketing
JAN’19 to DEC’19
Utsav Safety System, Chennai as Asst General Manager – Business Development (project work) Sr Key Account Marketing
Collection of payment as per agreed terms in order to ensure cash flow, Customer credit control as per policy To monitor competitor activities in order to define company strategy and response to customers Major Clients:
Renault Nissan Automotive India PVT Ltd & Nissan Exports Tire 1: Faurecia Emissions Control, Asahi Glass co. ltd, Mate, Novares India, Poly Plastics India, SACL, TVS Rubber, Sekisui DLJM, Metzeler Automotive, Kinugawa Rubber India PVT, Ltd and Other Tire 2 Customers Key Result Areas:
Supervising & maintaining existing customer’s day-to-day sales activities Developing, reviewing & reporting on the business development division’s strategy ensuring the strategic objectives are well understood & executed by the team Making strategic & tactical management decisions for organisation’s profitability & effective & new business development
Supporting the overall process of management & corporate decision making to ensure that organization maximizes its short, medium & long-term profitability and shareholder returns Improving revenue and pipeline growth through strategic sales solutions, analytics and channel partner alliances within short time of on-boarding
Steering business operations for the profit centre with a view to realize pre-planned sales & revenue targets; formulating profit centre budget for operational / business development activities Formulating, developing & implementing yearly business strategies to ensure attainment of revenue goals & profitable sell-through
Driving business and ensuring sustained growth, focusing on achieving /surpassing sales targets; expanding business reach and creating new sales / leads opportunities Major Clients:
Daimler Wright Bus, Scania, RNAIPL, Ashok Leyland, Toyota Tire 2: Bedve Eng, Hema Eng, SKH Automotive, JPM Group, & Rajsriya Industries Key Result Areas:
Drove South India Sales with Vehicle Manufacturers and Tier-1; formulated & executed business development & sales strategy for automotive systems in southern part of India Participated in strategic planning sessions with peer managers in sales and with the business development team Planned & directed activities including planning & implementing forecasts, marketing communications, relationship development & customer satisfaction
Monitored /reviewed & improved supply chain performance along with team, in line with businesses objectives & managed stock targets by aligning supply chain planning cycle with budget cycle Updated the project status to customer including plant construction to tooling development status Managed entire sales region & collected targets
Motivated customers & maintained customer relationship to increase company’s position Coordinated for local supplier development
Established short-term & long-term goals and performance metrics in line with corporate objectives Lead team size of 10 direct & 20 indirect
Major Projects:
Toyota - 243L, 800L, 367A, 640A
NOV’15 to AUG’17
JSS Steel Italia Ltd., Chennai as Manager - Marketing JAN’07 to NOV’15
PPAP Automotive Ltd., Noida as Deputy Manager- Marketing Nissan - X02A, L02B, X11M, G02A, K2, J02C, I2 & XBA Ford - B515,B516
ALN - 613T
Significant Accomplishments:
Significant Accomplishments:
Initiated new range ‘commercial vehicles’, namely Ashok Leyland, Daimler automotive and so on which also added new customers to company
Expanded from 14 to 52 product
Increased business size vertically & horizontally from 0% to 25% by exploring market Established the operation in South India from scratch, performed all required activities for same such as acquiring land, attaining statutory approvals, enhancing operations by taking customer approvals, increased team size from 0 to 100
Performed cross-selling activity for south operation which reduced inventory & transportation cost Won following awards:
o Best Quality Supplier award from Toyota during the year 2006, 2007, 2008, 2009 & 2010 o Zero PPM Supplier award from Toyota during the year 2006, 2007, 2008, 2009 & 2010 Attained entry from Ashok Leyland
Developed & maintained various Tier- 2 Customers like TGKL, MATE & Asahi Worked as editorial member of In-house Magazine- Maitree Gained approval from Nissan, Visteon & Asahi
Implemented quality, HR & marketing system was in the new facility Established a factory at Chennai by coordinating with various government nodal departments Completed new facility registrations as per the master schedule at various government agencies Performed recruitment & training of people as per the Schedule which increased team size from 1 to 52 Arranged machinery & checking fixtures timely to meet the customer requirement Major Clients:
Toyota Kirloskar Motors India Pvt. Ltd., India
Renault Nissan Automotive India Pvt. Ltd., India
Nissan Group - Japan, UK, Mexico, Spain
Ashok Leyland
T2 Company are Asahi, Mate, and Visteon
Highlights:
Engaged as window person & customer support for Maruti Suzuki Ltd, & Honda Cars Ltd, - YR 1999-2002 Ware house operations Management
Handling day to day Sales & Marketing, collection, Warranty analysis activities at Customer end. Coordination for new project development and VA/VE activities. Achieved customer quality and delivery and VA/VE targets Played a key role in team to establish new set-up at North India Executed 3R (reducing, reusing, recycling) methods in Ware house operation which led to cost reduction by 35% Engaged as window person & customer support for Toyota Kirloskar Motors @ Bangalore - YR 2002 - 2007 Personal Details
Date of Birth: 24th February 1978
JUL’00 to JAN’07
India Japan Lighting Ltd., Officer–Marketing @ Gurgaon and Bangalore Languages Known: English, Tamil, Kannada & Hindi.
Address: B – 202 Heritage Apartment, 108/1, Sivan Koil Road, Thiruverkadu, Chennai, Tamil Nadu – 600077