ALISON FITZGERALD SALES & MARKETING PROFESSIONAL

Mobile 727-***-**** • ad1p9o@r.postjobfree.com Clearwater, Florida

Evolved sales and marketing executive, highly-effective sales methodologies, and strategic relationship development skills. Successful business development talent with a broad background in market analysis, plan development, prospecting, lead generation, and building value-added sales initiatives for targeted segments.

Strategic Sales Planning Relationship Building • Contract Negotiation • Sales Team Leadership & Development Revenue Stream Development • Yield Management • RFP & RFI Processes • Community Impact

Forecasting, Budgeting, & Sales Tracking • Prospecting & Cold Calling

Career Highlights

Corporate Group Sales Manager 2018 - 2020

Sheraton Minneapolis West, MN

Contributed to the overall profits of this 221 room, upscale suburban hotel through aggressive sales effort

•Pro-active sales effort, 80% of time spent prospecting for group corporate business

•Built lasting relationships with key contacts

•Creative proposals and “wow” on site visits

Sales Manager/Association Sales 2015 – 2017

Millennium Hotel Minneapolis, MN

Provided targeted sales effort for this 321 room, full-service downtown convention hotel

•Consistently sold several hundred thousand in room revenue each year.

•Developed significant association group relationships that provide on-going business.

•Created a client engagement culture that grew the hotel's business YOY.

Director of Sales /Sales Task Force Consultant 2014 – 2015

TMH Management, Inc., TAMPA, FL

Performed end-to-end sales and marketing functions. Managed the hotel’s sales team, canvassed the community, negotiated group contracts and ensured accurate and client-oriented service upon delivery, worked closely with the General Manager to create budgets and forecasts, and developed numerous new streams of business for the property.

•Provided task force sales efforts throughout the Tampa Bay area.

•Built a strong client engagement culture that produced significant return business.

•Developed a great team culture between sales and operations.

•Improved revenues.

D IRECTOR OF S ALES AND M ARKETING 2006 – 2014

B ATH E ASE, I NC . T AMPA, FL

Aggressively marketed this specialty "Bathtub-with-a-door", which received the "New Innovation Award" by the American society on Aging in 1991. directed the sales and marketing process, strategy, and planning for this specialty bathtub manufacturer. Developed new revenue streams, designed and implemented sales team training, and successfully courted and managed an extensive network of lead-generating contacts and partnerships.

•Won exclusive contracts with Marriott Assisted Living and Manor Care Assisted Living communities across the country.

•Successfully gained registration of product with the Federal Drug Administration as a “Medical Device”.

•Lobbied State Representatives in Tallahassee for future Medicare approval of product.

•Continually gained new business opportunities through referrals from physicians, long term care, assisted living facilities and social workers. Often visiting the location personally and making formal presentations.

•Secured additional new business by building new relationships while attending community events, seminars, developing trade shows for Association Executives of Assisted Living Federation of America and the National Association of Home Builders and Certified Aging in Place Specialists.

D IRECTOR OF S ALES AND CATERING 2002 – 2005

R ADISSON /C ROWNE P LAZA H OTEL W EST S HORE, T AMPA, FL

Recruited by the General Manager of this 257 room, 13,000 square feet of meeting space Hotel, as Director of Sales and Marketing. Carried out the oversight and leadership for selling and marketing to all potential hotel guests arising out of the entire hotel market segments. Managed a Sales and Catering staff of four.

•Assisted the General Manager and Ownership with the Sales and Marketing portion of re-branding the hotel.

•Trained and developed Sales and Front Office Staff on brand procedures and marketing material.

•Attended Dir. of Sales/New Hotel seminars and obtained brand certification as required by the franchise.

•Successfully repositioned the hotel in the market.

D IRECTOR OF S ALES AND CATERING 1998 - 2002

H OLIDAY I NN H OTEL & C ONFERENCE C ENTER

Directed the entire sales and marketing process for this 408 room, 8,000 square feet of meeting space, and 11-acre resort hotel facility. Managed a Sales and Catering team of eight staff and hourly professionals.

•Reported directly to Regional Sales Director/Cluster in Orlando, Florida.

•Awarded 3Mil. Dollar Lodging Contract; James A Haley Hospital

•Awarded Military Entrance Processing Station Lodging Three Year Contract (MEPS) and hosted a variety of additional government/military related groups in conjunction with MacDill Air Force Base

•Recognized by ownership as top revenue producing hotel within their portfolio, exceeding revenue quotas and making quarterly team bonuses, consistently.

Additional Experience

N ATIONAL S ALES M ANAGER • B ELLEVIEW B ILTMORE R ESORT & S PA • C LEARWATER, FL 1995 – 1998

C ORPORATE S ALES T AKE OVER R EPRESENTATIVE • R ICHFIELD H OSPITALITY, I NC . • D ENVER, CO 1989 – 1995

Education • Professional Development • Affiliations

C ERTIFIED H OTEL M ANAGEMENT T RAINEE P ROGRAM ; K ILLINEY C O . D UBLIN, I RELAND 1985 – 1987

HS D IPLOMA ; W AYZATA S ENIOR H IGH S CHOOL, M INNEAPOLIS, M INNESOTA 1980 – 1983

Contact this candidate