Kristi Cann Tampa, FL 847-***-**** linkedin.com/in/kristi-cann ad1oz1@r.postjobfree.com

MARKETING STRATEGY LEAD

COMMUNICATIONS & BRANDING

Accomplished cross-channel marketing manager with over 15 years of experience in communication and branding. Develop and execute successful marketing campaigns that drive brand visibility, customer engagement, and technology adoption across various channels. Adept at seamlessly blending creativity with data-driven insights to enhance brand presence and deliver exceptional results. Internal & Corporate Communications Brand Development Market Positioning Change Management Multi-channel Campaigns Cross-functional Leadership Content Management & Brand Guidelines Partnerships Customer Journeys Onboarding & Training Diversity & Sustainability Mentorship & Intern Programs EXPERIENCE

PARTNER MARKETING MANAGER Calix, Petaluma, CA (Remote) 2022–2023

● Owned marketing relationships with C-suite contacts for 12 high-priority accounts and managed 100+ partners and sponsors — executing growth strategies, supporting company brand awareness goals, driving lead generation, and expanding existing customer base.

● Developed external messaging to differentiate joint-value propositions to potential shared customers, and authored/co-authored white papers and press releases with quotes from partners and Calix senior leadership.

● Devised effective content strategy with 547% increase in distribution list, 5.8% increase in CTR, 300% increase in submissions for annual partner awards, and 57% increase in sponsorship commitments.

● Consulted with partners on messaging, sponsorship opportunities, tradeshow booth design, and speaking engagements, and designed external “Campaign in a Box” with customizable, co-branded templates.

● Led collaboration efforts between Marketing, Sales, and partner teams, including: an internal Partner Showcase; Field and Segment Marketing team brainstorming, and sales enablement materials and onboarding.

● Managed all ongoing marketing that was part of sponsorship agreements with partners (for the major user conference plus industry events), and made sure all obligations were fulfilled to partners. MARKETING MANAGER Frontier Communications, Tampa, FL (Remote) 2020–2022

● Developed go-to-market (GTM) strategy for Independent Agent/Value Added Reseller community to differentiate Commercial Alternate channel in crowded telecom space, gaining 46% increase in revenue YoY.

● Created company brand messaging, sales collateral materials, customer events, promotional strategies, and product commercialization; built customer and agent facing toolkits for acquisition and engagement.

● Partnered with senior leadership to develop Lunch & Learns (growing from ~15 attendees to 300 attendees), and led internal, cross-functional taskforce to build employee morale and community in remote environment.

● Worked with local entrepreneurial venture, Tampa Bay Wave, an innovation incubator — providing services, marketing support for events, and helping support their mission. DIGITAL CONTENT MANAGER & SALES ENABLEMENT LEAD Alliance Laundry Systems, Ripon, WI 2019–2020

● Conducted user testing and translated complex information into marketing and sales materials for franchise owners — promoting unique system capabilities and increasing adoption of app usage by customers.

● Managed print and digital marketing materials, presentations, and in-store signage; created content for B2B & B2C campaigns, developing and maintaining platform tooltips, onboarding, setup guides, and support scripts.

● Part of engagement team promoting events and working with charitable organizations for new locations or post-catastrophe events (hurricanes, tornadoes), and built partnerships to help support affected communities. PROJECT MANAGER, BRAND AWARENESS Masonite, Tampa, FL 2017–2019

● Planned, designed, and managed process implementation, communications, and marketing support for entrepreneurial

‘startup' business unit, Advisar, created as an industry innovation engine within the $2B global company.

● Developed direct mail, marketing automation, and social media campaigns; working with Marketing team to create unique strategies to reach customers, including YouTube videos, home décor tips, and testimonials.

● Managed team of 5 Directors, VP’s, Warehouse General Manager, and Technology team across business units to ensure project delivery for Advisar (an innovative product driving online B2B sales), and connected stakeholders from leadership, Innovation, and Sales teams to guarantee proper training. BRAND IDENTITY & IMAGE MANAGEMENT LEAD Allstate Insurance Company, Northbrook, IL 2014–2016

● Advanced and owned brand design components, logos, photography, color palette, and iconography; managed naming, working with creative agencies on branding for programs and products.

● Developed brand guideline training materials for internal and external use, including brand standards and trademarks for all marketing and assets created by in-house teams, independent agents, and creative partners.

● Supported CMO and partnered with Chief Communications Officer, PR, Corporate Social Responsibility, legal team, and senior leaders to ensure consistent messaging and positioning for speaking engagements, press releases, branded assets, and marketing materials.

● Collaborated with Intellectual Property legal team to mitigate risks against potential lawsuits or infringements from third parties, aligning standards and protecting suite of 300+ federally registered trademarks.

● Managed rotational Leadership Development Program cohorts, leading onboarding for recent grads. BUSINESS DEVELOPMENT ENABLEMENT MANAGER Ernst & Young, LLP, Chicago, IL 2014

● Supported business development growth through developing client relationship initiation, engagement, and renegotiation strategies.

● Defined negotiation strategies and key pursuit messaging; provided coaching on client relationship history and competitive intelligence; and prepared presentations for Executive Management and audit partners.

● Led Sales training sessions to significantly improve skill of partners resulting in higher client retention rates. COMMUNICATIONS & CHANGE MANAGEMENT LEAD Allstate Insurance Company, Northbrook, IL 2010–2014

● Led communication and change management efforts across business units to promote supplier diversity, sustainability, cost-saving measures, and technology improvements; including messaging, newsletters, and multimedia presentations.

● Drove internal, culture-building initiatives including: Learning & Development program, Town Halls and Roadshows, office relocation efforts, and team-building philanthropic events.

● Worked with Chief Procurement Officer to help Fortune 500 companies start ERGs (e.g., Grainger, Kraft, and Discover).

● Served as Communications Lead for Allstate Supplier Diversity Team, connecting up to 100 suppliers, Corporate Relations, and Marketing — and organized the Supplier Diversity Mentorship program with senior leaders. PROGRAM MANAGER, FRANCHISE BRANDING American Hotel Register Company, Vernon Hills, IL 2008–2010

● Audited and managed over 150 suppliers, aligning strategic partnerships and communications with high-profile accounts and hotel chain executives, leading to large increases in profit margins and increasing sales targets.

● Created custom, brand-approved design offerings for Sales team, franchisees, and business owners — resulting in increased sales, streamlined timelines, and competitive advantage over competition.

● Led training programs for Sales teams and created on-site and traveling showrooms for trade shows. PRODUCTION DESIGNER, ONSITE BRANDING Starbucks Coffee Company, Chicago, IL 2007–2008

● Upheld Starbucks brand and maintained character of the stores throughout renovations, interior and space design, product marketing, community-building efforts, and partnering with local artists. EDUCATION & CERTIFICATIONS

Harrington College of Design Chicago, IL — Bachelor of Fine Arts: Interior Design LEED AP

Miller Heiman Certified Selling Coach

SKILLS & SOFTWARE

SAP, Ariba, Jira, Agile/Scrum Methodology, Asana, Microsoft Office Suite

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