Social Media Los Angeles

DANIEL HOYT 402-***-**** ad1ow8@r.postjobfree.com DALLAS, TX

DANIEL HOYT

402-***-**** ad1ow8@r.postjobfree.com DALLAS, TX LINKEDIN.COM/IN/DANNYHOYT Versatile and dynamic leader with 15+ years in account management and experiential events, blending exceptional front-facing charisma with rigorous back-end planning and strategy execution. Oversees high-profile accounts, nurturing client relationships, and transforming visions into reality through targeted campaigns and events. Known for designing and producing innovative content and experiential programming, marketing, and sponsored activations, resulting in amplified brand recognition, fan loyalty, and millions of impressions. CAREER SUMMARY

LOS ANGELES CHARGERS Los Angeles, CA 2017 – 2023 Creative Producer & Live Event Director Game Day In-Stadium Host Built and managed Chargers’ new brand identity from scratch following move to LA. Established what it meant to be Chargers’ fan, making significant contribution to team’s presence in competitive sports landscape. Directed and managed teams of interns, game-day staff, contestants, fans, athletes, and celebrities for live elements, recorded segments for social media, and branded elements for team partners and advertisers.

• Served as in-stadium host, managing live game day segments in front of 70,000+, engaging crowd and resulting in largest season ticket sales increase in franchise history.

• Communicated with high-level personnel, including Team Ownership, Department Directors of Production, Game Presentation, Social Media, Creative, Sponsorship, Branded Partnerships, while heading talent management, coordinating photoshoots, fan meet-and-greets and interviews with players and celebrities.

• Strategized, conceptualized, and executed sponsored activations resulting in millions of impressions and substantial increase in team’s social media followers, further establishing brand.

• Collaborated with upper-level management to integrate new sponsorship with Sofi Stadium into live game- day elements, by designing fan competition, delivering Sofi membership perks announcements, and updating strategy based on post-game analysis.

CLIENT ENGAGEMENTS Los Angeles, CA 2009 – Present Verizon

Served as Creative Events & Talent Producer while managing and hosting high-profile sporting events and activations, including 5 Super Bowls, 5 NFL Drafts, 1 NBA All-Star game, and 2 NFL kick-off events. Demonstrated exceptional capacity to handle high-pressure events, navigate relationships with diverse personalities, and generate unique and memorable fan experiences.

• Collaborated with numerous high-profile athletes such as Patrick Mahomes and Kareem Abdul-Jabbar to create Instagram campaigns and live digital events, encouraging athletes to interact with fans, increasing brand value and identity.

• Created and executed ultimate fan experiences, including developing Verizon UP experiences for Super Bowls, NFL Drafts, and NFL Kickoff Events, while working closely with account teams and leadership to ensure high-level events ran smoothly and met client and fan expectations.

• Produced exclusive marketing content to augment fan engagement in tandem with social media team, including live stadium shots and fan ticket giveaways. SENIOR ACCOUNT EXECUTIVE

Managed 10-city, multi-million-dollar product

marketing tour for Nintendo.

Ideated & built Verizon UP experience for

super fans at Super Bowls & NFL Drafts.

Hosted 10 consecutive Super Bowls for NFL.

Co-hosted 2016 Olympics Social Media Opening

Ceremony with Ryan Seacrest.

CAREER HIGHLIGHTS CORE COMPETENCIES

Event Production • Experiential Programming

Talent Partnership • Corporate Communications

Project Management • Budget Management

Digital Expertise • Cultural Inclusivity

Presentations • Strategic Thinking

Account Planning • Negotiation

Travel Operations • Event Marketing

Client Relationship Management

Media & Entertainment Industry Expertise

DANIEL HOYT 402-***-**** ad1ow8@r.postjobfree.com DALLAS, TX Los Angeles Kings

Invigorated Staples Center (now Crypto.com Arena) with energy and enthusiasm during games, reaching ~20K fans. Brought in-game elements to life involving fans, celebrities, and athletes. Managed both live and pre-recorded elements, creatively produced segments, oversaw game day staff, and executed numerous branded campaigns.

• Collaborated with ‘Hot Ones’ YouTube show as part of new partnership development with team, requiring extensive planning, ideation, strategy, and execution, along with problem-solving and live creative production during the game.

• Charged with strategizing, conceptualizing, and executing sponsored activations, leading to millions of impressions.

• Seamlessly blended entertainment with brand promotion to greatly enhanced overall fan experience. Big Ten Network

Utilized combination of hosting expertise, creative experiential marketing, strategic planning, and cross-functional collaboration, to achieve proven results in engagement and branding partnerships.

• Developed, organized, and presented sponsored content for Network and affiliated brands like T-Mobile, Buffalo Wild Wings, Geico, Papa Johns, and Tums, effectively capitalizing on branding opportunities and inspiring fan excitement and loyalty through innovative experiential programming.

• Crafted and executed bespoke strategies for 14 unique cities visited weekly, acting as public face and creative lead of high-profile, itinerant Big Ten Football celebration, inclusive of live pre-game show and fan tailgate event.

• Fostered consumer engagement in wide-ranging brand partnerships and immersive experiences designed for quantifiable large-scale impact, coordinating high-touch consumer interaction strategies and managing multiple brand campaigns from inception to final execution, playing pivotal role in converting vision sold to Network, advertisers, and sponsorship brands into dynamic and thrilling experience. Kia

Acted as Host, DJ, and Event Manager at Vans Warped Tour, taking responsibility for entire brand partnership. Coordinated set-up for 50 events across 60 days in different cities and became voice behind all operations, band interviews and performances, tour relations, production management, and fan engagement.

• Successfully engaged youth demographic to participate in activation to elevate impressions and brand recognition for Kia, ultimately exceeding impressions goals and consistently exceeding KPIs.

• Continued with company for The Auto Show tour over next 5 years, serving as national Spokesperson, creatively producing experiences for prominent Auto Shows in cities such as Los Angeles, New York, Chicago, Detroit, and Las Vegas.

CLIENT LIST

• L.A. Chargers • NBC • Kia • Undercover Boss

• Verizon • FOX • Honda • AllMusic

• NFL • MotorTrend • Mazda • The Jungle Diaries

• L.A. Kings • History Channel • Harley Davidson • Vanity Fair

• Big Ten Network • XBOX • Victoria’s Secret • Smile Direct Club

• LIV GOLF • National Geographic • Jack Links • FIFA

• NBA All-Star • Lifetime • MTV • Coca-Cola

• CBS • Nintendo • VIDCON • LPGA

EARLY CAREER

EDUCATION

Bachelor of Arts, Business Administration

North Central University

Host & Spokesperson – Mazda Racing, Mazda

Studio Head, All Media Network

Live TV VMA DJ, MTV

Assistant Director – Motivational School Assembly Program, R5 Productions International Missions Work, Bellevue Christian Center

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