SRAVAN REDDY

Senior Digital Analytics Tagging Analyst

US CITIZEN

Metuchen, New Jersey, United States

Mobile: +1-516-***-****

Email: ad1oq9@r.postjobfree.com

SUMMARY:

* 11 plus years of experience in Digital Marketing Tagging in UAT supports projects across functional teams and actively participated and contributed in all phases of Software Development Life Cycle (SDLC), UAT and end to end tests in an integrated environment of multi-applications from planning, design and development to execution and communication, expertise in Black box testing and White box testing, Waterfall and Agile Scrum Methodology, GCP, Selenium, tested on Web, Mobile web and Native Mobile App ran on many browsers like Firefox, IE & Safari and operating systems like Windows, Mac etc., Expertise in Accessibility Testing, ADA, AODA, Section 508, VPAT (WCAG) Guidelines, Screen Reader and NVDA etc.

* Experience working with business, vendors, stakeholders, and product teams to understand requirements, discuss bugs/issues and lead teams and handle multiple projects simultaneously.

*Experience in Salesforce Functional Testing (Salesforce Commerce Cloud, Service Cloud and Demandware, Drupal & Sitecore CMS platform is used for easy to schedule and publish because of sophisticated useful as a web application. * Adobe Marketing Cloud platform essentially gives everything needed to get deep insight into the customers, build personalized campaigns and manage content and assets. Marketers can make their campaigns faster, smarter, and more personalized when their data, software, and services are part of an integrated suite.

*Knowledge of GIT and Bitbucket are version control repository and Jenkins facilitating continuous integration and continuous delivery. Quality Center, ALM, Azure DevOps, and JIRA as a Bug Tracking System, TFS for version control, Tableau/ Data Visualization tools.

* Experience working on Nielsen Digital Ad Ratings (DAR), Campaign Management Interface (CMI)

-Experience of digital programmatic landscape and monetization techniques (Trading Desks, DSP's, Exchanges, SSP's, DMP's, PMP's) Google Analytics 360, DFP, Google AdWords, Google Search, LinkedIn pages and Ads, Facebook Insight, Ads and Business Manager, Bing Ads, Twitter, Mailchimp and experience implementing and maintaining Adobe Enterprise Manager, Adobe Launch, and Adobe Test & Target also implemented analytics software on Web, Mobile, and Tablet applications.

* Experience on building of dashboards in Google Data Studio, Implementation of Google Cloud Platform & Computing Concepts, Google Big Query though Web UI, Google Data Studio, Google Search Ads 360, Display and Video 360 etc.,

WORK EXPERIENCE:

March 2023-August 2023

Senior Digital Analytics Tagging Specialist

American Express Travel Related Services Company, Inc

New York, New York, United States

Primary responsibilities:

I have experience in Digital Ad Ratings reports which measure the reach and frequency of the ads across several demographic segments and help you determine the effectiveness of the media buys and ensure reaching our desired audience. The Ad Revenue Index is a single metric serving as a baseline to describe the state of the online advertising marketplace on any given day. Each day, the index calculates a daily index score by strategically sampling across our dataset of online ad impressions and consolidates the data into a single number on a 1 to 100 scale. The index can help publishers determine if their ad revenue increases or declines are the result of universal market conditions or the result of something occurring within their own site.

I have created or edited an augmented line item, have the option to enable Nielsen Digital Ad Ratings (DAR), which will measure your line item's performance in reaching its targeted demographic group. To gain insight into the demographics of your targeted audiences. At a $0.25 CPM, Nielsen DAR provides demographic measurements on line items' targeted audiences. Nielsen DAR's demographic metrics are especially useful for digital video buyers who wish to measure advertising effectiveness using industry-standard metrics across both TV and digital channels.

Adobe Experience Platform Debugger helps to debug Adobe Experience Platform and Adobe Experience Cloud products. Adobe Launch can connect multiple technologies and turn data into action, can deliver powerful, memorable experiences and Implement Adobe Analytics on site, property or application, analytics variables, functions, and methods.

Adobe Target is a multivariate testing and A/B Testing tool and allows marketers to optimize and omnichannel personalization their website, develop and deliver personalized experiences and Implement Target on Client-Side Applications, Server-Side Applications, Mobile Apps etc.

Adobe Experience Manager uses to design, create, and manage interactive and responsive digital experiences with easy content authoring. Images, videos, content, or any other content components can be managed with an easy-to-use interface. The content management system that optimizes the authoring, management, and delivery of content and digital media.

Adobe Campaign Manager, Rich Content Data to create coordinate, and delivery dynamic campaign to customers, through email, mobile and offline channels and manage multiple data sources, define audience segments, plan, and execute multi-step, cross channel campaigns through a drag-and-drop visual workflow interface.

January 2022-December 2022

Senior Digital Analytics Tagging Analyst

Sunbelt Rentals

Fort Mill, South Carolina, United States

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment.

Primary Responsibilities:

* I have Identify the best inventories to target based on how well they attract your targeted demography.

Validate your current demographic data against Nielsen's reliable and widely used data.

Standardize measurements between your traditional TV and digital video advertising to better compare their effectiveness. Provide more transparency to clients on how you used their advertising budget and who their advertising campaigns reached.

Nielsen DAR provides demographic tracking for ads served on connected devices with Roku, Amazon, Samsung, and Hulu. It also considers "co-viewing," when members of the same household are watching simultaneously. Nielsen sends Nielsen DAR tags to its CTV partners. TV partners provide subscriber data to Experian, a consumer reporting company. Experian assigns demographic data to the received subscriber data. Nielsen calibrates Experian's demographic data. Nielsen DAR users receive the data on the CTV ads' reached audiences.

*Experience on Microsoft Azure DevOps Test Management integrated development and test capability for QA and Development teams. It gives agile teams the capability of collaborating for all the different disciplines and supports linking bugs and requirements to test cases and test suites and in addition, web portal, test-related tools support traceability and view items linked to a test case and view the test plans, test suites, requirements, and bugs that a test case links etc. *Strong problem identification and resolution skills and decision-making skills.

*Liaise with SBR QA-Leads, Prod Owners, Scrum Master, Dev leads etc. to ensure E2E testing is planned, managed, and reported regularly and

* Magento allows merchants to craft and dispatch a variety of email communications, including promotional emails, newsletters, and reminders for abandoned shopping carts, which can re-engage customers and prompt them to return to your store to complete their purchases.

*Experience on Litmus Test to check links, images, tracking, and other critical elements to optimize your email for opens and conversions, various email clients such as Mobile clients, Web-based email clients, Outlook, Cross browsers, provide customer and senior management with daily/weekly/monthly internal reports outlining the progress risks, issues, and track the key milestones of current projects.

*Adobe Launch can connect multiple technologies and turn data into action, can deliver powerful, memorable experiences and Implement Adobe Analytics on site, property or application, analytics variables, functions, and methods. *Adobe Target is a multivariate testing and A/B Testing tool and allows marketers to optimize and omnichannel personalization their website, develop and deliver personalized experiences and Implement Target on Client-Side Applications, Server-Side Applications, Mobile Apps etc.

*Adobe Experience Manager uses to design, create, and manage interactive and responsive digital experiences with easy content authoring. Images, videos, content, or any other content components can be managed with an easy-to-use interface. The content management system that optimizes the authoring, management, and delivery of content and digital media.

*Adobe Campaign Manager, Rich Content Data to create coordinate, and delivery dynamic campaign to customers, through email, mobile and offline channels and manage multiple data sources, define audience segments, plan and

execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.

July 2019-December 2021

Senior Digital Analytics Tagging - Project Support Analyst

Tapestry North Bergen, NJ

North Bergen, New Jersey, United States

Tapestry is the first New York based house of modern luxury lifestyle brands, includes the Coach, Kate Spade New York and Stuart Weitzman brands, Tapestry is a global house of brands powered by optimism, innovation, and inclusivity. Our brands are approachable and inviting and created every day for people around the world.

Primary Responsibilities:

* Digital Ad Ratings provides transparent and actionable audience measurement for digital advertising. It delivers reporting of a campaign’s reach, frequency, Gross Rating Points (GRPs), impressions and on-target percent across computers and mobile devices, by browser and in-app. Digital Ad Ratings provides audience demographic insights across computers and mobile devices.

* Nielsen Digital Ad Ratings (DAR) as a comprehensive solution to measure digital audience demographics for its advertiser clients’ campaigns across computers and mobile devices in a way that is comparable to television audience measurement. Advertisers are assured of independent validation from a trusted industry leader that their brand messages have reached their intended target audience.

. Our B2C eCommerce Sales, Product, Data Team and oversees digital data strategy E2E of eCommerce platform and UAT strategy, processes, entry/exit criteria, planning: resource, schedules, environment data in consideration of inter-dependencies and downstream impact key performance indicators of Tapestry digital as we launch new products and market across the globe and supports Agile scrum projects work in shifts, on-call if needed on weekends.

Magento can create a more personalized shopping experience, engage customers more effectively, and ultimately drive their eCommerce success, designed to support merchants in building a strong connection with their audience and achieving their sales objectives.

* Tested and debugged Google Analytics 360, run reports and analyze data, using the Google Analytics tags provides to measure, analyze, and optimize integrated data from all online initiatives and to track Coach and Kate spade websites. * Adobe Launch can connect multiple technologies and turn data into action, can deliver powerful, memorable experiences and Implement Adobe Analytics on site, property or application, analytics variables, functions, and methods. * Adobe Target is a multivariate testing and A/B Testing tool and allows marketers to optimize and omnichannel personalization their website, develop and deliver personalized experiences and Implement Target on Client-Side Applications, Server-Side Applications, Mobile Apps etc.

* Adobe Experience Manager uses to design, create, and manage interactive and responsive digital experiences with easy content authoring. Images, videos, content, or any other content components can be managed with an easy-to-use interface. The content management system that optimizes the authoring, management, and delivery of content and digital media.

* Adobe Campaign Manager, Rich Content Data to create coordinate, and delivery dynamic campaign to customers, through email, mobile and offline channels and manage multiple data sources, define audience segments, plan, and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface, email marketing solution Litmus, supporting email campaign building and best practice checklists, spam testing and resolution, proofing and feedback sharing, email analytics. and marketing to build, test, and optimize our email marketing programs. * Experienced in running SEO, A/B testing changes to the headline, visual imagery, form fields, call to action, and overall layout of the web page Multivariate (MVT) testing, Identify the variables and create the variations and controls. I will be tasked to deploy and manage Adobe Target Platform to power all of product brands and responsible for helping to deliver and improve the customer experience across client's digital channels.

* System Integration, Sanity and Regression testing in Web, Mobile Web, and Native Mobile App testing on different browsers of Ecommerce UAT execution, issue triage and prioritization, effectively articulate UAT issues to technology ...

September 2014-June 2019

Digital Analytics Tagging Analyst with Project Support

Bed Bath and Beyond

Union City, New Jersey, United States

Bed Bath & Beyond Inc. is a chain of domestic merchandise retail stores in the United States, Canada, and Mexico. The stores sell goods primarily for the Bedroom, Bathroom, Dining Room, Kitchen, Décor Items, and Home Goods accessories etc. for every room in the house.

Primary Responsibilities:

* I have validated the audience reach and optimize your ads across digital platforms. Nielsen Digital Ad Ratings (DAR) delivers deduplicated audience measurement metrics across computers, smartphones, tablets, and connected TV. This means you can prove your campaign impact across digital media platforms by understanding the unique reach of your target audiences.

*I have experience on Nielsen Digital Ad Ratings is a comprehensive digital audience measurement platform designed for advertisers and marketers. It enables users to validate the message reach to the audience, modify in-flight for analyzing outcomes, demonstrate the delivery of advertising messages to desired audiences, visualize demographic by publisher and placement, as well as infer variations in viewable rates by using the viewability provider and viewability threshold. Features include return on investment (ROI) optimization, campaign management, frequency optimization, report management, transaction management, and audience profile management.

* Adobe Launch can collaborate with analytics team to support data requirements and implement by working with the team to execute that solution and allows more control over each part of the tags and offers extensions, a great feature to help extend the platform based on the needs.

*Adobe Target delivers website optimization and customized experience strategies across the website and other touch points, debug, troubleshoot, and fix the configuration and integration issues.

*AEM, performs development and integration tasks to develop the user experience, custom templates, and back-end integrations for AEM and custom features required to address end-customer UX (User Experience) parameters are also captured and delivered through the process.

*Adobe Campaign Manager manages a team which translates the client marketing requests and messaging of the information to the clients' customers or prospects via Email, SMS, Social and Direct Mail channels. * Experience in understanding of all the eCommerce processes and integrations involved, testing Web based eCommerce Retail such as Web, Mobile web and Native Mobile App on Android and iOS (iPhone and iPad) devices, Android Studio, ADB, Charles Proxy and XCode.

* Working in an eCommerce environment, focused on Web (Adobe) Analytics working with custom variables (eVars, s. Props, s. Events) to track online engagement behavior data including Shop analysis, Browse & Navigation, Checkout analysis, My Account, Registry, Search.

* Implementation of Use Cases under Google Cloud Platform data flows, and ingest data sources, data pipelines, created Google Data Studio dashboard that build the reports and marketing vison on complete marketing funnel, build targets in our reports so that we can measure our progress toward our goals, digital and email campaign with email notifications, display advertising, reporting, measuring the performance and provide insights and those campaigns. I have experience on Paid Search, Search Engine Marketing (SEM) Analyst, Google Search, Ads 360, Display and Video 360, Ads, monitor campaign performance and bidding strategies. I need to understand their analytics needs, reporting requirements and Implementing A/B Testing to run on website to improve conversions, faster site performance, higher conversions, and greater revenues with Sitespect.

March 2013-July 2014

Digital Analytics Tagging Specialist

Michael Kors

New York, United States

Michael Kors is a bestselling men's and women's apparel including dresses, tops, pants, jeans, outerwear, swimwear and plus sizes of all essential design elements of our superior quality women's handbags featuring totes, satchels, clutches, and available in exotic patterns, watches featuring round and square faces, two-tone embellishments, classic aviators, Oversized sunglasses, women's jewelry, belts, wallets shoes and other accessories etc.

Primary Responsibilities:

* Good experience in Black box testing, White box testing, test planning, test case reviewing, agile methodology, lead and managing onshore & offshore teams, understanding business requirement, prioritization and scoping etc. Involved in mapping the design documents reviewed the Used Case Design documents and Business Requirements, driving UAT and end to end tests in an integrated environment of multi-applications from planning, design and development to execution and communication. QA tasks and communicate complex technical issues to non-technical teams and Agile, Sprints, User Stories, Daily Scrum, Sprint Backlog & Retrospective Meetings. Experience on Team Server Foundation (TFS) managing teams and their code, combo of version control, defect tracking etc. I have an expertise in the planning, constructing and execution of tests to verify compliance to accessibility guidelines (WCAG) and applied testing standards and screen reader competency to complete manual accessibility tests. Utilize accessibility toolbars, NVDA in conjunction with manual testing and Knowledge on ADA, WCAG2.1, Accessibility Testing of Web Content, Web Application and Websites Testing, experience with retail POS integration testing.

* Adobe Analytics provides marketers with the insights and data that they need to make better decisions and data informs decisions that will (hopefully) result in more revenues and conversions and help drive advertising costs down. Analytics allow marketers to analyze campaign results on mobile apps and video in addition to regular web channels. and allows online stores - websites that sell products -- to track visitors and conversions (sales) using custom metrics and reporting of variables, proficient in Adobe Analytics or similar leading web analytics tools, Data visualization and SQL, JavaScript and tagging experience using tag management solutions like Adobe Launch/Tealium/Google Tag Manager etc. * Experience in Salesforce functional testing like Salesforce Commerce Cloud, Service Cloud, Demandware and Experience Manager. Magento merchants can create a more personalized shopping experience, engage customers more effectively, and ultimately drive their eCommerce success, designed to support merchants in building a strong connection with their audience and achieving their sales objectives.

* Support projects work in shifts, on-call if needed on weekends to the Distribution Center on OMS, Manhattan Associates - DOM, EOM & WMS, Endeca Search and GCP products, provides forecasting models and auto picks each item, Multichannel, Store Cluster and Promotional Planning etc.

August 2012-February 2013

Omniture Tagging Analyst

Gannett / USA TODAY McLean, VA

West McLean, Virginia, United States

May 2011-June 2012

Ecommerce Digital Analyst

Nature Publishing Group

New York, United States

July 2008-December 2011

UAT QA Engineer

Siemens Transportation Systems

New York, New York, United States

January 2011-April 2011

Selenium QA Engineer

Time Inc

New York, New York, United States

February 2007-May 2008

Ecommerce QA Test Engineer

Wyndham Worldwide Corporation

Parsippany Troy Hills, New Jersey, United States

June 2005-January 2007

User Acceptance Test Engineer

Verizon Business

Ashburn, Virginia, United States

August 2004-May 2005

QA Tester

Fidelity Investments

New York, New York, United States

October 2003-June 2004

QA Test Engineer

Atlantic Essentials Products

New York, New York, United States

October 2002-July 2003

QA Tester

National City Bank

Cleveland, Ohio, United States

January 2001-June 2002

QA Tester

State Bank of India

United States

EDUCATION

1990-1992

Post Graduate Diploma in Computer Applications

Osmania University

Hyderabad, India

Bachelor of Engineering

Bangalore university

India

Bachelor of Engineering, 1990

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