* ** *

Eric D. Ford

**** ****** *** ***

Las Vegas, CA 89081

ad1oht@r.postjobfree.com

805-***-****

Professional Summary

Dynamic, competitive automotive management professional with over 20 years experience in retail automotive industry. Imaginative and innovative individual with proven management, sales, finance, marketing and new business development skills. Broad based experience in retail and wholesale automotive environments. A history of significant profit, volume and customer satisfaction achievements, which illustrate the ability to combine cost control, revenue growth and process improvements through effective staff training and motivation.

Core Qualifications

• Extensive experience in team building, staff development and staff management

• New and Used vehicle experience.

• Solid grasp of dealership operations

• Sound knowledge of basic accounting procedures

• Profitability improvement

• Finance

• Vast understanding of auto financing procedures and guidelines

• Skilled at handling customer service issues

• Strong organizational and communication skills

• Strong knowledge of domestic and foreign vehicle specifications

• Outstanding people skills

Over 20 years Managerial Experience:

Rehired as GSM to reopen

Hertz Auto Sales, Las Vegas NV 2/2021 - Present

Location/Store Manager

Hertz Auto Sales, Las Vegas NV 8/2019- 11/2020

Hertz closed all store do to Bankruptcy.

Directly responsible for retail sales performance and store operations. Trained sales staff and built an effective sales and management team which assisted me in increasing store sales volume and store rating to within top 5 in the country. General Sales Manager 5/1997 to 2016

Silver Star Automotive Group Thousand Oaks, CA

General Sales Manager for the following automotive lines

• Cadillac, Chevrolet, Buick/GMC

• Cadillac, Saab

• Hummer

• Lexus

2 of 2

• Land Rover, Jaguar

• Bentley, Aston Martin, Rolls Royce, American General

• Nissan, Mercedes, Volvo

Directly responsible for retail automotive sales performance of each automotive line managed. Establish annual and monthly revenue and sales goals with sales managers and sales team. Recruit, hire, manage and motivate up to a staff of 27 including key management and support personnel for sales. Set goals which are based on exceeding the expectations of customers through continually improving customer service objectives. Provide an environment of mutual trust and respect and demand the highest ethical standards from staff and management. Establish monthly productivity goals and work with sales teams to meet such goals. 2015 Rated #1 for CSI and awarded Mark of Excellence for Customer Service for the Los Angeles region. For past 10 years Rated in top 10 for Customer Service in the Los Angeles region

• 2015 increased retail sales volume by 19%. Since economic slow down have increased sales volume by an average of 12% per year for 2011-2014.

• Successful in hiring, motivating and retaining quality sales personnel by creating a positive and productive working environment. Sales retention between average 96%, the highest in the Silver Star organization.

• Prepare sales staff work schedules, conduct weekly sales meetings and work with sales associates to close sales

• Develop and implement sales plans including creating weekly dealership advertising and marketing campaigns, print and internet

• Ensure familiarity with incentive and GM programs on a daily/weekly basis

• Ensure that an optimal level of customer service is provided, track CSI and customer service issues

• Order vehicles and monitor inventory of vehicles available

• Create, implement and/or participate in various community relations activities such as; Kidney Foundation, For the Troops, Boy and Girls Club of Simi Valley Cadillac Classic Auto Show (local), Corvette Auto Show (local); Thousand Oaks High School and Oxnard College- Mock Dealership – Youth business development program.

• Featured designer for after market accessories – Customized Vehicles for the Region and Dub Auto Show.

Dealer Software Systems: Advent, Oracle, UCS, Reynolds & Reynolds, ADP; Used Car Systems: vAuto, Red Bumper

Awards/Recognition:

Mark of Excellence

Cadillac Crest Club – 7 times

CSI – Top 10 Dealer honors – last 10 years

Top 5 – highest rate gross average in LA Region

Numerous manufactory incentive award.

Education:

Sonoma State University, Sonoma CA

Lexus University – Sales and Development Program

3 of 2

Completed: Resource Development courses in Sales Management/ F&I Management

Contact this candidate