THOMAS K. MATTHEWS

Marketing/Creative Management/Communications

**** ******* *****

San Marcos, CA 92078

760-***-**** - ad1oad@r.postjobfree.com

My infectious enthusiasm and positive momentum breed productivity, thus profitability. As a self- motivated creative professional, I possess the talent, the drive and the marketing experience to be a valuable addition to your company. Your position demands all the encompassed skills that I have nurtured from cross-platform management and creative direction over 20 years. Having managed multi-departmental corporations and juggled several projects and people I have developed a pace that uses a sense of urgency as well as rational control regarding organized chaos. I thrive on it. I am looking for a company that I can make a long-term commitment to. EXPERIENCE:

CREATIVE ELECTRON, San Marcos Ca. - January 2019 – December 2019 Creative Director

Responsible for the design direction, management of creative team and applications of marketing and social media presence for this unique tech company that specialized in the design and manufacturing of Proprietary x-ray technology.

Salary: $65,000 + profit sharing and bonuses.

Reason for leaving: Company replaced the internal department with an outside firm. HAY HOUSE PUBLISHING, Carlsbad Ca. - January 2017 – September 2017 Senior Marketing Writer

Responsible for guiding the writing staff and collaborating with the advertising department to optimize the focus and target audience for books, games, programs and products for this iconic local company. I was personally responsible for creating the monthly email correspondence sent to all members of the company’s contact list as the voice of founder Louise Hay, and CEO Reid Tracy. Salary: $60,000 + quarterly bonuses.

Reason for leaving: After Louise Hay’s passing, the company was reorganized to cut costs. COASTAL SIGN, San Marcos Ca. - March 2015 - June 2017 Lead Designer

Sign design and construction specification specialist for signage ranging from lighted, rooftop corporate offices to sandblasted, redwood signs for boutique restaurants. Reason for leaving: Company downsized.

Salary: $60,000 + profit sharing.

CLEAR SIGN& DESIGN, San Marcos, Ca. - Jan 2014 – March 2015 Creative Director

Sign design of all kinds.

Reason for leaving: Company downsized.

Salary: $65,000 + profit sharing.

ACCENT PRESENTATIONS, San Diego Ca. - Feb 2008 - Jan 2012 Creative Director

Responsible for leading art staff and pre-production of this multi-services sign company. Designed and created production art for digitally printed, silkscreen production, and applied construction signs of all shapes and sizes.

Reason for leaving: Company closed.

Salary: $60,000 + bonuses.

CHROMIUM GRAPHICS, Carlsbad, CA - Jan 1989 - Feb 1996 Creative Director

Responsible for management of an art staff of fifteen as well as prototype production staff. Duties included pre-design customer consultation, brainstorming, and concepts design for nationally distributed specialty point of purchase and point of sale advertising products. Responsible for working with the sales team and R&D department to continue to develop and produce innovative, one of a kind advertising products.

Reason for leaving: Company sold.

Salary: $75,000.

J&P PRODUCTS SPECIALTY ADVERTISING, San Diego, CA - July 1990 - Jan 1988 Art Director/Project Management

Responsible for managing art staff and prototype development department of this multi-faceted advertising, giftware, and toy company. Worked as a liaison between creative and manufacturing divisions as well as worked hands-on with engineers and craftspeople in the development of new ideas and products.

Reason for leaving: Company sold

Salary: $50,000 + profit sharing.

NATIONAL MEDIA GROUP, San Diego, CA - May 1986 - Oct 1987 Creative Director

Responsible for managing art department staff and working with outside professionals to provide customers with the concept, development, and presentation of the finished product in regard to nationally distributed print media advertising campaigns. Reason for leaving: Company moved to New Jersey.

Salary: $45,000 + profit sharing.

* * * *

EDUCATION:

6/1983 Art Center College of Design -CA-Pasadena

• Advertising Illustration Major

6/1980 Palomar Community College-1981 US-CA-San Marcos

• Illustration major, Graphic Design Minor. Transfer to Art Center. 6/1978 Orange Glen High School-Graduated 1978 US-CA-Escondido

* * * *

PROFESSIONAL REFERENCES:

Garrett Colbert – Confertel Inc.

Business Development Manager – Sales Manager

760-***-****

Jerry Shapiro – EzWay Golf Company

Owner – Author – Business Development

760-***-****

Andrew McAllister – To Love, Honor & Dismay

Author – Professor - Inventor

506-***-****

Ralph Kalfayan – Attorney At Law – Managing Partner.

619-***-****

Writing samples

From “Valley Of Eden: A trip through the Hudson River Valley.” Nashville is a contradiction of herself. Driven by the success of the country music industry, the waterfront Skyline stands in defiance of the general homespun hick quality of the outlying regions. Downtown is a culmination of the old and new, with skyscrapers standing next to three hundred-year- old churches where Andrew Jackson once prayed. Lower Broadway is a place where the old honky tonks still draw crowds of rougher types that drink and shout. Country and western hopefuls belt out their talents in hopes of being heard uptown. The buildings are brick faced, wood floored and worse for wear, and tourists flocked there to get a taste of old Nashville. Upper Broadway gleams in comparison. The music city beat tumbles through the glass towers and recording studios, Business offices, talent scouts, and agent’s offices all drive the multi-billion dollar a year country music industry.

Between the two worlds, an odd edifice draws attention with a circular intersection that keeps traffic flowing like a carnival calliope. At the center is the “Musica” statue, an edifice of blatantly naked dancers in a full frontal celebration of all that is creative. The figures fly in the face of God fearing Christian sensibility. The conservatives in the city have long lobbied for its removal and the liberals defend its beauty. Meanwhile the statue simply stands frozen in rapturous nudity. From “Travels With Gary.”

After a time I followed Gary off the highway into Lebanon, Tennessee where Uncle Pete’s gas station and restaurant beckoned us in. We parked behind the building and parked, pretending that our rigs belonged beside the Peterbilts and Kenworths. Half the tables were occupied and we seated ourselves beside a wall of military memorabilia.

“Mornin’,” the pretty waitress said as she pulled her order pad from her hip and a pen from behind her ear. “Know what you want?”

We did and we ordered.

The room was about thirty feet square with windows out to the front and a dozen tables of varying sizes. It would have been an ordinary, innocuous room, but Uncle Pete’s held a treasure of coffee mugs. Just above our heads small shelves ran around the entire circumference of the dining area. The display was three and four shelves high in most places, with every inch occupied by cups and mugs. Closer inspection revealed they were categorized into sections. Gary craned his neck and we both looked them over.

“That’s a lot of cups,” Gary said.

A heavy set, friendly-faced man stopped bussing tables and said. “Over six thousand of them. I have almost two thousand still in the back but we ran out of shelf space.”

“Are you Pete?” I asked.

“Sure.” He had a faded resemblance to the decorated veteran in the pictures. “I drink a cup of coffee out of each and every cup before it goes on that wall.”

“How long have you been doing this?” Gary asked.

“We bought the place out of receivership in eighty-four and the old owners kinda looted the place. We opened and the new shipment of cups had not arrived, my waitress brought in what she could spare from her place and we made do with seven mismatched coffee mugs for about a week. When the order got here we put those old cups in the window to remind us of our humble beginnings. It just grew from there.”

From “Emotional State: A journey through the south.” Virginia was cooler and the green countryside reminded me of photos I’d seen of Ireland. I felt like the last three states were a test that I somehow passed and my reward was this beautiful morning. I had previously envisioned Virginia as a wooded, mountainous state dotted with wood pulp mills and coal mines. The visitor’s guide assured me that those places existed just west of Bristol, where we spent the night.

Rough wood shops and red-brick buildings with marble pillars lined the streets, while impossibly green explosions of trees reached into blue skies. Maybe the good night’s sleep had left me in a state of romantic expression, but I felt peace while I stared out the motel lobby window while Gary checked us out.

Our plan was to drive through West Virginia. We had been on the road for seven days, but it felt like it had been twice as long. This trip was a Godsend, the time I needed to take a hard look at myself. Article for Jorge Cruise’s online magazine. 2018

HIIT - AN OLD DOG’S NEW TRICK

Embracing A New Way of Thinking, Eating & Exercising I walked out of my old gym feeling pumped up, slightly strained and looking forward to a visit to my chiropractor. My muscles sore and carrying myself with my old swagger, I was mindful to suck my stomach in until I reached the car. That darn belly fat! There in the parking lot I ran into a friend I hadn’t seen in a few months. He looked great. No, he looked amazing! He waved and I shook his hand.

“You look, well, really fit. What are you doing differently?”

“HIIT,” he said. “You’ll love it!”

In the car, I pulled out my trusty smartphone and typed in H.I.I.T. What popped up was a not just a workout program, but a new way of eating, thinking and exercising. An acronym for High- Intensity Interval Training it outlined a philosophy of nutrition and fitness beyond anything I’d entertained in a life of powerlifting, bodybuilding and fitness focus. I know you’ve heard it all before. New programs come along, garner attention and then fade like last year's fashions. Sorry doubters, this is different. Let me put it this way. I can run a mile, hike for ten and bike for twenty-five. At 54 years old I can drop and give you a hundred push-ups, bench press 200 pounds and move all day. Despite my physical prowess and stamina, I had this flabby belly that no amount of crunches could take away. I blamed it on getting older and I was right! The dreaded middle age spread takes hold where our youthful energy used to manage our physique. When our metabolisms change the body naturally hangs on to fat pockets, especially in the midsection. We men lose our butts while women gain more. Men get a potbelly while women begin to look like Ruben’s paintings. But it doesn’t have to be that way – not anymore. HIIT is a real solution. What makes this different is the balance of effective movement, proper diet and a tiered regimen that optimizes the body and targets – you guessed it – belly fat. Why is that so important? Well, besides being unattractive, excess weight in the midsection is bad for us. How bad? The Harvard Health website describes abdominal fat is either visceral or subcutaneous. Fat located behind the abdominal cavity is most strongly correlated with risk factors such as insulin resistance, which sets the stage for type 2 diabetes. Some research suggests that the deeper layers of subcutaneous fat may also be involved in insulin resistance in men.

For women, the settling of this fat in the belly and buttocks and hips (the pear shape) is subcutaneous, while fat in the abdominal area (the apple shape) is largely visceral. Where a woman’s fat ends up is influenced by several factors. Heredity is one: Scientists have identified a number of genes that help determine how many fat cells an individual develops and where these cells are stored

(Proceedings of the National Academy of Sciences, April 25, 2006). Hormones are also involved. At menopause, estrogen production decreases and the ratio of androgen to estrogen increases — a shift that’s been linked in some studies to increased abdominal fat. Some researchers suspect that the drop in estrogen levels at menopause is also linked to increased levels of cortisol, a stress hormone that promotes the accumulation of abdominal fat.

So what can we do about it? You guessed it. HIIT. Specially developed to target the eating habits and behavior proclivities that contribute to the collection of this harmful fat.

- More available on request

Polara Golf Driver for Golf Digest Magazine

Explosive Distance Off the Tee

Golfers Gain Up to 40 Yards More

Golf can be very frustrating, especially for golfers struggling with distance issues. Are you looking to recover lost yardage or seeking to add significant distance off the tee? I believe I've found the answer to your prayers. It's the Polara “Advantage” driver. Polara Golf's new drivers are designed to drive the ball farther than any other club on the market because they have gone beyond design limits golf companies adhere to in order to make clubs that can be used by PGA Tour players. Polara is building clubs enabling recreational golfers hit the ball up to 40 yards farther. These over-sized clubs are engineered to launch the ball higher and faster than other drivers, while also providing an extra-large sweet spot for more forgiveness and power on off-center hits. They are intended for any golfer whose

#1 priority is achieving significantly more distance off the tee. Why are these drivers longer? The primary advantages come from an ultra thin beta titanium face and larger 475cc head size, versus the USGA limit of 460. Beta titanium is a more expensive but stronger alloy, which means the face can be made thinner, delivering a more enhanced trampoline effect. This translates into higher ball velocity, producing longer distance off the tee. The larger head delivers a higher moment of inertia because the center of gravity is moved further back. This combination also means greater forgiveness on off-center hits. Though the product was just recently released in limited quantities, it already has an almost cult- like following, many of whom have sent testimonials to the company. William Yaeger (Penfield, NY) wrote, "I bought the new Polara Advantage driver and not only am I getting 15-25 MORE yards per average but I've had many mis-hits forgiven by this driver. Especially off the toe." John Voros

(Marshfield, WI) wrote, "I bought a Polara driver in May. Holy Man It was like I went back in time to my 20’s (I am 52). I was driving the ball 275 -300 + yards. Golf is fun again. Thanks."

- More available on request.

Stone Brewing Company Arrogant Bastard Ale

“You’re not worthy” advertising label text.

This is an aggressive ale. You probably won't like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory—maybe something with a multimillion-dollar ad campaign aimed at convincing you it's made in a little brewery or one that implies that their tasteless fizzy yellow beverage will give you more sex appeal. Perhaps you think multimillion-dollar ad campaigns make things taste better. Perhaps you're mouthing your words as you read this. At The Stone Brewing Co., we believe that pandering to the lowest common denominator represents the height of tyranny—a virtual form of keeping the consumer barefoot and stupid. Brought forth upon an unsuspecting public in 1997, Arrogant Bastard Ale openly challenged the tyrannical overlords who were brazenly attempting to keep Americans chained in the shackles of poor taste. As the progenitor of its style, Arrogant Bastard Ale has reveled in its unprecedented and uncompromising celebration of intensity. There have been many nods to Arrogant Bastard Ale...even outright attempts to copy it...but only one can ever embody the true nature of Liquid Arrogance!

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