Culture Marketing - Developed and managed an end to end, in-culture multimedia marketing

strategy, brand advertising, partnership development and full scale experiential event marketing across multiple diverse segments.

Client Creative Strategy - Liaise with departmental stakeholders and agency management to incorporate direction, fostering cultural competency, fueling client comprehensive strategic rebranding effort through executing grassroots marketing for targeted markets while mitigating risk to market entry.

Brand Development - Collaborate with business teams, agencies and partners to nurture brand health, monitor strategy, apply data analytics and measurement to sustain growth, brand strength and loyalty. Incorporate direction fueling client comprehensive strategic branding efforts through executing grassroots marketing for targeted markets while mitigating risk to market entry. Growth & Market Dominance - Successfully identified and developed scalable, efficient growth strategies to increase brand awareness, loyalty, conversion rates, and improve influential ROI across key acquisition channels.

DIRECTOR OF CULTURAL STRATEGY

ENGINESHOP AGENCY New York, NY

A curiosity led - experiential marketing agency - (Automotive, Hospitality, Beverage, Luxury) Client Portfolio:

Diageo, Captain Morgan, NFL, Delta, Hilton, Captain Morgan, Mercedes Benz, Capital One Role Execution:

Brand Growth Awareness, Multicultural Marketing, Client Relationship Management, Talent Budgeting & Management, Campaign Development, Strategy & Development, Cultural Experience Design AUG 2021 - PRESENT

P R O F E S S I O N A L E X P E R I E N C E & S E L E C T P R O J E C T S Strengths: Strategic Partnerships, Go-to-Market Strategy Development, Cultural Marketing & Consumer Insights, Brand Elevation & Growth Strategy, Creative & Artistic Direction, Sneaker Design and Culture, Athletic Recruitment/Scouting, Musical Artist Development, External Communications

Management: Cultural Content Production, Campaign Development, High Value Content & Storytelling

Leadership Style: Family & Community, Builder, Influential, Coach, Advocate, Servitude Industries/Verticals: Music, Education, Sports (Grassroots), Lifestyle, Beverage, Hospitality C A R E E R S N A P S H O T & H I G H L I G H T S

A passion, commitment and dedication to increasing awareness, operationalizing marketing strategies, and leading teams and projects across multiple disciplines. Strategic understanding of the pulse of culture and insights to cultural trends to activate voice, narration, and storytelling - experiential. My purpose is to be of service. Senior Leader In Cultural Strategies, Marketing, Artistry Development & Management Performance-Driven Marketing Executive with experience in the successful execution of sports, lifestyle and music marketing campaigns and tour management with demonstrated ability to define and execute short and long-term marketing strategies. Highly adept in developing and implementing consumer and business-to-business marketing initiatives that establish category leadership. and effectively manage and allocate resources to ensure on-time and on-budget delivery of client projects. An effective communicator skilled at nurturing relationships with artists, athletes and influencers to maintain awareness of emerging trends and proactively create opportunities to amplify influential reach of strategic marketing initiatives.

P R O F I L E

Multichannel Marketing

Consumer Marketing

Storytelling & Narrative Message

Creative Strategy & Direction

Visionary Strategy and Execution

Multicultural Marketing & Branding

Leadership and Management

Cultural Forecasting & Intelligence

Brand Growth & Awareness

Public Relations

Relationship Management

Strategic Communications

Cross-Functional Collaboration

Grassroots Marketing

Product Development

Community Advocacy and Service

Music Artist & Repertoire

A&R Talent Management

High Value Content Production

Experiential Production

Music Scoring

Brand Partnerships

A R E A S O F

E X P E R T I S E

Jennings Louis

Leader in Creative Strategy Brand Marketing & Cultural Direction ad1o6z@r.postjobfree.com (617) 224 - 7527 https://www.linkedin.com/in/jennings-louis Jackson Chery/IET BAND (Manager &

Creative Director)

Aneesa Strings (Manager & A&R)

Bluenote Jazz Club (Creative

Consultant & Booking Agent)

BET Viacom ( Creative Consultant)

BET Awards 2019

Puma ( Grassroots Basketball

programming)

NIke ( Grassroots basketball &

Consumer insights)

Brooklyn Circus ( Brand manager &

Music director of the BK Love

experience)

Reebok ( Grassroots Basketball)

Music

Footwear/Lifestyle

Beverage

Captain Morgan

Hospitality

Hilton

Automotive

Mercedes Benz

C L I E N T S

Bachelor of Arts in Africana Studies

University of Massachusetts

E D U C A T I O N

Timberland - $6M - strategic marketing brand partnering: Implemented an RFP for experiential events, brand strategy, and future campaign road- mapping.

Expanded the share in voice and culture - provided cultural insights and strategic examples to better integrate the client into culture through immersion of Music, Sports, and Lifestyle. Facilitated strategic partnership band collaboration, influencer integration, to raise notoriety. Diageo/Captain Morgan/NFL (Spirits/Sports)

Strategized and implemented culturally relevant sports marketing campaigns with the NFL for Super Bowl 2022.

Created docu-series campaigns highlighting the journeys of NFL fans (NFL Fan Of The Year) while strategically integrating the beverage product. Ideated media rollout strategies to amplify and drive cultural visibility of the content series to for features on the NFL network, Hypebeast, ESPN, Sports Illustrated and SBnation. Social media and sports media impressions for this program are at 80 million to date. Scored music for the content series and handle pre and post production development for music, talent and photography.

Curated cultural elements of the (Fan Of The Year) Captain Morgan Super Bowl Celebration. Booked artists, influencers, media and entertainment correspondents. Co-designed (Fan of the Year) grand prize chain and developed commemorative merchandise for the NFL/Captain Morgan contest finalist.

Curated the Captain Morgan Spotify playlist for each (Fan Of The Year) finalist Advisement and direction for a roll out strategy

Total social impressions over 10M

Diageo/Captain Morgan/MLS (Spirits/Sports)

Led grassroots community marketing efforts for Captain Morgan and Major League Soccer partnership for a player lead initiative (BPC) Black Players For Change, executing with a production budget $600k.

Wrote and produced docu-shorts highlighting racial tensions within sports and society, production took place at MLS Cup 2021.

Initiated pre-production efforts for shoots, scouting locations, booking talent and curating the decor and ambiance of the moment.

Led post-production efforts, scoring the music for content, clearing songs with the publishing houses.

Co-edited project visuals and worked closely with client organization to manage rollout strategy.

Curated media strategy for content to be featured on MLS social platforms, player platforms & Bleacher report social media channels. Total impression are at 21 million to date.

Mercedes-Benz (Automotive/Music/Lifestyle)

Implemented cultural strategies for experiential marketing efforts for Mercedes Benz EQ Launch with artist Alicia Keys

Co-produced pre-production stage build out for music performance for the artist and band members.

Co-Curated the program by booking opening DJ and handling the influencer attendees. Led strategy for experiential marketing program for Mercedes Classic Car center opening in Long Beach, California.

HIGHLIGHTED & SELECT PROJECTS

Successful Execution of Cultural Marketing Strategies to support profitable outcomes by driving marketing campaigns through strategically designed campaigns, utilizing analytics to maintain focus, and influencing cross-functional partners through successful engagement. Haitian American Caucus

Member, Community Activism

2014 - Present

Gentlemen’s Factory Founding

Member, Board Member, Creative

Direction 2017 - PRESENT

B O A R D &

A F F I L I A T I O N S

Created and executed marketing

strategy to increase visibility for

high school athletes through

partnership with top Northeast

schools and community organizers

resulting in an average 920%

increase in college coach

attendance

Developed and maintained

successful partnerships with Nike

and Body Armor to secure

equipment and beverages for

participating teams, coaches and

attendees

Volunteer, March 2010 – August

2018

Gauchos AAU basketball league

Mentored 7th and 8th grade

student athletes in navigating life

off the court through assisting with

high school placement and

identifying tutoring opportunities to

boost academic eligibility

Expressions AAU/Nike EYBL

• Mentored and tutored non-

academically eligible high-school

student athletes resulting in 33

players earning scholarships to

Division 1 basketball programs (five

athletes drafted into the NBA)

Bay State Magic AAU

• Scouted and developed local high

school talent resulting in 14 student

athletes earning Division 1 and 2

scholarships

HOOPDREAMSMAG.COM Boston MA-

Creative Advisor (Apr 2009 - Jan 2017)

AMATEUR ATHLETIC UNION – BOYS

BASKETBALL VARIOUS TEAMS

V O L U N T E E R &

C O M M U N I T Y

L E A D E R S H I P

Jennings Louis

Leader in Creative Strategy Brand Marketing & Cultural Direction ad1o6z@r.postjobfree.com (617) 224 - 7527 https://www.linkedin.com/in/jennings-louis Chief Creative Consultant - offering cultural strategy advising, multimedia marketing, production, artist development, and event curation bringing client vision and dreams to life by showcasing creativity and orchestrating narrative messaging and cultural storytelling. Production Deliverables - developed and delivered branding strategies and artist experiences, creating sincere and lasting interactions between an audience and the content.

Orchestrated Branding and Repurposing strategies from idea conception through execution. Led cross-functional and collaborative teams to add value, awareness, and market propositions that have fostered revenue growth, enhanced market share, brand health, and customer and partner loyalty.

Brooklyn Circus

Devised and executed a marketing strategy to increase traffic to brick-and-mortar location resulting in 30% increase in brand sales and rapid sellout of new launch merchandise at each activation. Identified and engaged NBA talent with local and international reach to seed product and improve brand visibility across social media platforms .

Drove effective project leadership across culture projects and events, participating in product launch, post production and recap exercises to define and evaluate success.

Blue Note

Developed and implemented marketing and promotion strategy to increase visibility at New York Jazz lounge resulting in an average increase of 400% in ticket sales and an additional $85,000 in profits through food and beverage orders. Collaborated with local musicians and influencers to promote and boost attendance to nightly shows and provide a pipeline for up-and- coming talent.

Dyckman Basketball/Nike

Served as a strategic consultant for a premier summer basketball tournament providing marketing strategy and facilitating negotiations with corporate sponsors.

Gentlemen’s Factory (first Creative Director, Founding Member) Successfully developed, implemented and managed social media campaign resulting in 32% increase in social media following across multiple platforms

Brokered strategic partnership between Gentlemen’s Factory and CÎROC Vodka resulting in sponsorship valued at $77,000. I.E.T Band

Successfully organized a global tour to promote and increase band visibility resulting in an average increase of 40% in streaming across multiple platforms and distribution deal offers from Sony/ATV Music Publishing and Mona Scott Young Production Handled logistics for the band which included, but was not limited to, securing professional services (e.g., attorneys, studio engineers and accountants), managing social media platforms and scheduling. PUMA

Managed an initiative to reach a targeted audience of potential consumers through seeding product to athletes and consulted on strategy to rebuild the client's basketball business.

FOUNDER PRINCIPAL CONSULTANT

THE GUMBO AGENCY New York, NY

Telling stories through music, art, product, sports, and community, Gumbo Media LLC curates content, experiences, and services to expand the narrative of Black life. Our biggest strength is dreaming up bold storytelling ideas and bringing them to fruition. We love the creative process, from ideation to art direction to project execution.

Role Execution: Creative Strategy & Design, Production, Artist Management, Talent Relations, Booking, Events & Project Management, AV & Sound, Music Development, Touring, Brand Partnerships, Experiential Branding & Marketing Services Offered:

Brand Ideation & Development, Strategic Partnerships, Onsite AV Production, A&R, Music Production, Writing + Editing, Art Directing, Storyboarding, Graphic Design, Photography, Video Production, Demand Generation HIGHLIGHTED CLIENTS & SELECT PROJECTS

Delivered and executed all cultural strategy, creative, and production needs for various Clients and direct management of music Artist. JUL 2014 - PRESENT

C O N S U L T I N G

Jennings Louis

Leader in Strategic Marketing Brand Marketing & Cultural Direction ad1o6z@r.postjobfree.com 617-***-**** https://www.linkedin.com/in/jennings-louis Directed multi neighborhoods/members and led campaigns to build advocacy coalitions focused on community issues, serving as community liaison between city officials and local businesses to acquire funding for local black-owned businesses in underserved communities

Assisted in strategic thinking for major negotiations tied to organizing campaigns. Secured $150,000 through major gift solicitations and strategic partnerships with large corporations . Recruited, oriented, trained and monitored 10 employees responsible for the logistics and planning of demonstrations and community engagement.

Served as media correspondent for organization to curate messaging for grassroots causes Handled strategy for civic engagement with Black Lives Matter in response to civil unrest in the wake of incidents involving police brutality

DIRECTOR OF ACTIVISM & COMMUNITY AWARENESS

HAITIAN AMERICAN CAUCUS Brooklyn NY

Provided leadership and direction with commitment and focus to inform residents of issues, policies, and events that impact the neighborhood and community.

Strategy & Execution: Community Outreach, Advocacy, Stakeholder Engagement, External Affairs, Coalition Building, Public Speaking, Team Execution, Fundraising

JUN 2015 - JAN 2021

Drove and maintained daily operations, with responsibility for extra-curricular and co-curricular programming, emergency/crisis planning, discipline, attendance, scheduling and policy development for a school of 450 students. Supervised and managed the arts program, providing direct support for off-campus students in crisis, and oversight of a $60,000 annual budget, and formed a strategic partnership with Guitar Center to supplement budget and secure access to instruments for student musicians.

Coordinated and expanded the school’s co-curricular enrichment program that included the implementation of the school-wide culture and organization rebranding plan which boosted student engagement and subsequently improved graduation rates. Secured grassroots partnerships with Nike and Puma to cost-effectively provide student athletes with access to quality equipment, basketball uniforms and other apparel.

Partnered with Queens Museum to create seven murals across New York which increased student engagement through providing an outlet to safely create art as well as work for their portfolios. Boosted student enrollment through creating and managing social media platforms to market programming. Organized market focus groups between student athletes and Converse to support market research DEAN OF STUDENTS ARTS PROGRAM DIRECTOR

NEW YORK DEPARTMENT OF EDUCATION Brooklyn NY

Provided leadership and direction with commitment and focus to inform residents of issues, policies, and events that impact the neighborhood and community.

Strategy & Execution: Program Operations Management, Curriculum Programming, Strategic Partnerships, Student Life, Music & Arts AUG 2012 - AUG 2019

Jennings Louis

Leader in Strategic Marketing Brand Marketing & Cultural Direction ad1o6z@r.postjobfree.com 617-***-**** https://www.linkedin.com/in/jennings-louis

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