Customer Service Marketing Director

Dawna E. Covington

Mechanicsville, VA ***** 804-***-**** ad1o3j@r.postjobfree.com

Sales and Marketing Director

Customer Service Professional

Enthusiastic, Motivated, and Excited to Contribute in the Field of Business

Dedicated and resourceful in/on many levels in professional offices. Skilled Manager/Business Professional with qualifications to support a broad range of marketing in healthcare and sales operation functions. Devoted to assisting and supporting residents as well as enjoy interacting with families. Utilize well developed interpersonal, communication skills to build rapport, productive working relationships with co-workers and management teams. Accustomed to working in fast-paced and challenging environments with the ability to multi-task, think quickly, and manage demanding situations successfully.

Areas of Strength:

Presentation skills Networking Skills

Interpersonal and Relationship Building Skills Written and Verbal Communication Skills

Decision Making and Problem-Solving Motivated and Determined

Excellent Customer Service Skills

Leadership Skills

Director of Sales – Vitality West End Richmond, VA June 2022 – Present

Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in development and implementation of the quarterly marketing plan

Provide overall leadership in the area of sales and marketing with the goal of improving and/or maintaining the census of the community.

Develop and execute Marketing Action Plans and Expanded outreach partnerships, growing organic referrals

Facilitate the move-in process

Work within a structured sales and marketing

Plan and execute marketing events

Sales and Marketing Director – Aspire West End Richmond, VA March 2021 – June 2022

Worked to grow awareness of community, increasing occupancy.

Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately

Schedule, organize, and conduct tours with prospective resident of independent and assisted living and memory care

Increase occupancy from 48% to 76%

Expanded outreach partnerships growing organic referrals.

Worked with ED and other departments to ensure move-in process is executed in a smooth and timely manner.

Sales and Marketing Director – Imperial Plaza Senior Living Richmond, VA 2/2011 – 3/2021

Worked for one of Richmond’s largest senior communities, generating move-ins for independent living, assisted living and memory care.

Worked closely with regional sales manager and executive director to develop marketing strategies.

Served as point of contact for all referral sources, paid and unpaid.

Continuously networked within Richmond’s senior living industry.

Established team player. Facilitated new ownership transitions throughout tenure.

Marketing Director – Radio One, Inc. (WCDX, WKJS, WPZZ, WTPS) Richmond, VA 3/2006 - 1/2011

Planned, organized and executed all facets of marketing promotions for four urban radio stations.

Supervised staff of 20 team members.

Managed budget over $600,000.

Vastly increased community referral outreach.

Planned/Organized events with attendance as large as 25,000+.

Worked closely with general manager.

Director of Volunteers – Heartland Home Health and Hospice Richmond, VA 1/2005-3/2006

Grew percentage of recruitment of volunteers. Supervise, Schedule, evaluation of hospice volunteers.

Increased number of volunteers 43%.

Developed and conducted training for all volunteers.

Maintained community relations for recruitment of volunteers.

Maintained department budget and goals.

Skills

Memory Care

Hospice Care

Event Planning

CRM Software

Sales Management

Budgeting

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