ad1nra@r.postjobfree.com

Natick, MA

linkedin.com/in/mtsutherland

morgansutherland.addpotion.com

UX WRITING I NTERN

AI Makers Lab (Remote) June - Sept 2023

Crafted online microcopy using research and UX guidelines, aligning with user needs and brand voice.

Analyzed Artificial Intelligence (AI) community conversations to pinpoint user pain points, refining copy strategy. Collaborated on the AI Makers Lab style guide, standardizing content and ensuring consistency.

COPYWRITER

Fit Ergonomics (Natick, MA) Feb 2021 - Jan 2023

Hosted 'Work from Home Ergonomics 101' webinars for 25-50 remote employees, promoting healthy habits.

Implemented an Aweber lead magnet, achieving a 25% opt-in rate and launching a nurture campaign for engagement.

Crafted an SEO post on 'Computer Monitor Ergonomics,' gaining 322 clicks and 30K+ impressions, boosting site visibility. M O R G A N

S U T H E R L A N D

U X W R I T E R & C O P Y W R I T E R

E D U C A T I O N

C O N T A C T

Certified UX Writer and Copywriter with a 12-year track record in SEO optimization, online course design, and digital content production. Excels at data-driven content creation, lead generation, and innovative problem-solving techniques. P R O F I L E

E X P E R I E N C E

Certified ChatGPT Expert

ChatGPT Skool, July 2023

UX Writing Certification

UX Writing Hub, Jan - Aug 2023

Direct Response Copywriting Specialist

Digital Marketer, Nov 2021

Content Marketing Specialist

Digital Marketer, Dec 2021

Digital Marketing PRO - AMA Dual Certification

Digital Marketing Institute, Oct 2021

Bachelor of Arts - Psychology & Visual Arts

Sarah Lawrence College

COPYWRITER

Morgan Massage (Watertown, MA) June 2011 - Jan 2023 Led 12-year SEO/content strategy across platforms, enhancing brand consistency and engagement.

Secured top 5 Google ranks for niche terms, with 15K+ clicks and 1.5M impressions in 2022, boosting web traffic.

Crafted Aweber email campaigns, maintaining 25+% open rate, improving client retention and bookings.

S K I L L S

UX Writing

User Research

User Journey

Copywriting

Inbound Marketing

Content Strategy

Lead Generation

Search Engine Optimization

T O O L S

Wordpress

Aweber

SemRush

Notion

Figma

Miro

ChatGPT

Slack

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