feliciA chamberlain MFA - Lead Designer: Product Design, UX/UI, Content + Visual + Interactive Design UX Writing 415-***-**** Online Personal Portfolio (designed and coded): feliciachamberlain.com ad1ni4@r.postjobfree.com Interactive Design + Product Design on YouTube (captures of select projects): interactive design portfolio linkedin/in/feliciachamberlain/ Product Designer: Digital Experience - Content, UX/UI, Visual Design, Interactive Design, UX Writing: A principal visual content designer with 10+ years of experience in mobile and web UX, prototyping, visual design, storytelling, design systems, product design, user experience, project management, edu, and leadership roles. Proven ability to design, develop, and deliver high-quality content, product design, UX, UI, graphics, and prototypes for software applications and enterprise technology. Possessing strong problem-solving, storytelling, visual communication, writing, and analytical skills. Known for taking complex problems and creating simple, forward-thinking visual design technology solutions with interesting, practical, accessible user experiences focused on compelling content design, color theory, presentations, and layout features. Record of success in working with startups, small companies, and large enterprise systems averaging 310 million active users worldwide. VISUAL, USER EXPERIENCE, USER INTERFACE, CONTENT, PRODUCT DESIGN SKILLS Art, Design, Technology: Strategy + Vision, Product Design, UX Design, UX Research, UX Writing, Content Audits and Analysis, Content Mapping and Modeling, Content Planning and Sourcing, Conversational Design, Information Architecture, Instruction Design, Experience Design, Service Design, Video Design, Custom Video Player Design, Responsive Design, Video Titling, Ecommerce Design, Enterprise System Design, Regulatory, Fraud + Compliance UX, Motion Design, Marketing Design, Campaign Design, Art Direction, Illustration, Graphics, Icons, Typography, Presentation Design, Graphic Design, Concept Sketches, Storyboarding, Data Visualization, Infographic Design, Material Design, Design Systems, Pattern Libraries, Facilitating Design Critiques, Leading Design Courses, Curriculum Design, Accessible Design, Cross-functional collaboration, Teaching, Mentoring, Creative Project Management, Continuous Creative Content Pipeline, Content Management, CMS Systems Admin, Content Architect, A/B Testing. Expert: Adobe Suite, Figma, Prototyping, Visual Design, Illustration, Interactive + Motion Design, UX, UI, System Design, Strategy. TECHNOLOGY TOOLS

HTML5, CSS, Flutter, Dart, React, Javascript, Bootstrap, Vue, Java, .Net, Kotlin, Foundation, ActionScript, GreenSock, ML, SQL, Git, Jira, Confluence, Azure, AWS, GCP, Scrum, Agile, Kanban, Figma, Sketch, Adobe XD, InVision, Balsamiq, Visio, Adobe scripting and CC, CICD, more. EXPERIENCE

Contact Center Compliance DNC.com, Santa Rosa, CA (Remote) March 2023 - November 2023 Product UX/UI Design Consultant- Front End User Content Experience - Compliance Platforms - DoNotCall Registry - Regulatory Software

● Responsible for the vision, the ideation, the discovery, the end-to-end design, and front-end prototypes for risk management solutions enabling B2B companies to remain compliant and secure with their automation and management tools as they reach out to their customers.

● My primary focus is on strategy, product design and branding, UX writing, content analysis, content mapping and modeling, information architecture, CX design, UX design, front end design and product management of policy products for simplifying TCPA and DNC compliance. The platform will streamline the process for clients to confirm their compliance, will support a real-time decision search engine for all evolving policy needs of tenants, and will inform the ML algorithm by catching patterns to reduce issues with breaking TCPA laws, catch issues and scrub data that is not compliant, and resolve issues more methodically with data visualization and mitigation tools.

● Role includes creating a foundational design system for all software products, rebranding all assets, designing logos, trade show assets, marketing and sales materials, dashboard design for a suite of compliance products, risk solutions, and many portal development projects. Amazon, San Francisco, CA (Remote) July 2021 - March 2023 Product UX Design Lead - User Content Experience - Risk, Fraud, Trust, and Compliance - Mesa Platform - Worldwide Consumer - Books

● Responsible for the vision, the ideation, the discovery, the research, the end-to-end design, and for creating interactive prototypes that span and accommodate across all tenants of the global Amazon umbrella for content risk management solutions.

● My primary focus was on strategy, product design, CX design, UX design, UX writing, content mapping and modeling, information architecture, and product management of a new policy and risk operations platform for content moderation. The product will streamline the manual review process for teams custom to their needs, will support a real-time decision search engine for all evolving policy needs of tenants, and will inform the ML algorithm by catching patterns to reduce manual review, catch issues pre-publication, and resolve issues more methodically.

● Since launching the MLP in 2022, the new workflow, queue design, and review process has resulted in an increased accuracy of 97% compared to the current legacy tools operating in production.

● As a member of the Amazon Books Design Studio, I also was designing for Kindle and Books creative content experiences as part of the Authors and Publishers Content Experience team. I was tasked with the Sketch/InVision transition to Figma and new design systems for Books. Cercacor Laboratories, Irvine, CA (Remote) April 2021 - July 2021 Senior Product UX/UI/Visual Design Technology Lead - Product Design - FDA Medical Health, Fitness, and Wellness Mobile Apps

● Lead a small team of 2 designers and 2 researchers on product vision and design thinking. Established design strategy and product vision, leading to established workflows, scheduling, leadership reviews, and more.

● Designed for tracking non-invasive blood readings in clinical medical settings and for home monitoring, designing a calibrated gestational diabetes tracker, and consumer lifestyle apps tied to certified medical devices in clinical medical settings.

● Responsible for the vision, the ideation, the discovery, the research, the end-to-end design, branding and for creating interactive prototypes.

● Created an illustration, UI, UX design system for medical wellness apps. Continued on the next page…

feliciA chamberlain : Content Design Technologist: Product Design + UX Design + Visual Design + UX Design Engineering feliciachamberlain.com 2 Google (TVC), Mountain View, CA November 2019 - June 2020 fchamberlain@ Product Design Engineer - Google Flutter - Flutter, Material Design, Turquoise, Fuchsia Teams via The Judge Group Tao Dong UXR Manager

● My design’s goal was to accelerate the design process with visual developer tools to drive adoption of Flutter. By measuring the increase of downloads and PRs, along with surveys showing more people (42%+) globally are choosing Flutter over React or other frameworks since the release in June 2020,with results up from 30% in 2019. I measure success by these numbers, the positive reviews, and no complaints about the look/feel of the design.

● Designed Flutter keynote design layout prototype and animation for Flutter Interact community engagement. The design was successful based on the feedback and positive response and adoption from the International Flutter community with over a million views.

● Designed the popular flutter cross-platform layout visualization tool, by measuring the chatter, trends, and top download ranking on github, by digging deep into the design of the vision, by creating the strategy, and by the prototyped visual code editing and debugging features for Flutter attributing to a 12% increase in adoption rate.

Creative Consulting Projects, San Francisco, CA (Remote) February 2019 - July 2021 Product Visual UX/UI Design Technologist: Product Design, Illustration, Motion, and Visual Design - Google Email Studio - ReadyState

● Created and scripted animated email marketing localization templates for right-reading languages

● Created animated story templates for right-reading languages

● Illustrated web banners and page graphics for international online education localization for right-reading languages UX/UI Visual Designer: Video, Illustration, Branding, Motion, and Strategy - Markforged Smart Industrial Additive Manufacturing Platform

● Created the visual design system and library for branding, illustration, UX, and FED guidelines for medical-grade Onyx 3D Printers.

● Animation and Icon design to illustrate the medical additive printing process ROI Calculator for custom medical needs. Product Design UX/UI Architect - Design Services Unit - CALPERS: California Public Employees’ Retirement System

● Did a deep dive into user studies, interviews, research, and created an updated online retirement system for health and finance based on Covid protocols. Critical focus was on inclusivity and access to a native language content, focusing on underrepresented cultures.

● Participated in the Covid-19 project design and user research program for the Covid-19 site migration and health demographics studies, resulting in an increase in enrollment for employee coverage.

● Conducted a health demographic study to develop more inclusive content for state employees about their health and retirement decisions. As a result of the survey, 5 additional languages and cultural content relating to underrepresented communities were added, allowing for more informed enrollment and satisfaction.

Macy’s Digital Content Design, San Francisco, CA April 2008 - January 2019 Team Lead UX/UI Content Design Technology - Macy’s Digital Branding and Marketing: Creative Content E-commerce Experience Design For 5+ years, I was managing and leading a multidisciplinary creative team of 10 Creative Content Design engineers creating digital branding and marketing content on the Custom Marketing E-commerce Content Application & Platform team, overseeing day-to-day operations of project deliverables for creative branding and custom creative marketing campaigns, creative content resolutions and creative project and program management for all corporate digital experience needs for Product and Content. As the first multimedia designer for Macy’s Digital, I built the team from the startup phase in 2008 to maturity. I also added diversity, balancing the team in race, gender, and identity. Our team won many awards and saw YoY revenue increases from our compelling content. I designed the first Macy’s mobile app prototype and Augmented Reality closet concepts. I started as a Multimedia Engineer and Flash Interactive Developer, then being promoted to Senior Content Engineer before becoming team Lead, contributing to multimillion dollar campaigns, new technology initiatives, and becoming the SME for all video content and video production needs within the company. My projects added more than $513 million dollars in annual revenue YOY. Working directly with Art Directors of the largest brands, I created lasting, recognizable marketing campaigns and new technology tools to support evolving new media types. EDUCATION

3.9 MFA magna cum laude Academy of Art University 3.7 BFA cum laude State University of New York at Buffalo Digital Design: Interactive, Motion, UX/UI/Web, Writing Illustration, Design, Creative Writing, Commercial Arts Portfolio Samples: Content Design, Visual Design, UX/UI, Writing, Illustration, Prototypes, and Interactive Design Online Personal Portfolio (designed and coded): feliciachamberlain.com PDF 2023 Case Studies Portfolio (Google, Amazon, and Macy’s): 2023 UX + Visual Design Portfolio UX End-to-End Product Design (designed and coded): Subscription e-commerce UX Case Study Mobile UX End-to-End Product Design (designed and coded): Content Moderation UX Case Study Motion Design + Product Design on YouTube (captures of select motion projects): motion design portfolio Visual Design + Illustration + UX Design on YouTube (captures of select motion projects): visual design portfolio Writing samples available on my website. UX Writing + Design Research Statement feliciA chamberlain : Content, Product, UX/UI, and Design Technology Leader feliciachamberlain.com linkedin.com/in/feliciachamberlain

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