WILFREDO E. DELOS REYES, JR.

Sales Manager

Block 7 Lot 36 Phase 3, Via Castiglione, Citta Italia, Bacoor Cavite, Philippines

telephone : +63-968*******

email address: ad1nhe@r.postjobfree.com

Relevant Skills and Experience

May 2023 – Aug 2023 Business Development Manager

AIA Philippines Luzon, Philippines

Industry Insurance

•Responsible for maximizing the sales of AIA products and services through a network of agencies to meet individual and team quotas and AIA business objectives

•Manage existing accounts as part of a larger account team or manage named accounts within a geography for a particular product or product set

•Develop, implement, and administer sales and distribution plans and promotional campaigns on a geographical basis for the agency channel

Nov 2018 – Jan 2020 Regional Sales Manager

Treasure Island Industrial Corporation Luzon, Philippines

Industry Manufacturing / Construction Solutions

•Provided direction and leadership to the sales team, comprised of four area supervisors and 16 sales officers/BDO’s, to meet the required service level components, standards, and sales targets

•Ensured delightful customer experience by preparing direct reports to be highly knowledgeable and customer-focused

•Kept real-time tracking of team sales versus quota, service level components, quality and productivity targets, and execution of cycle programs

•Recommended product and process development based on customer feedback

•Focal point of information from senior management to team and vice versa

•Worked closely with team members to solve customer problems

•Monitored and evaluated KPI scores

•Developed sales strategies to ensure continuous business and active movement in the market with distributors and dealers in the general trade

•Analyzed sales figures to determine team focus to ensure constant productivity

•Established, maintained, and expanded customer base through proper area management and assignments

•Kept abreast of current market trends as well as increasing knowledge in products and brands

•Identified best practices and implemented institutionally across the region

•Managed to grow sales by 22% versus the industry’s single-digit growth in 2019

Oct 2016 – Oct 2018 National Key Accounts Manager

Entel HK Philippines Nationwide, Philippines

Industry Manufacturing / Consumer Electronics

•Oversaw the daily sales cycle vis-a-vis with the BDO, from prospecting, leads, customer needs analysis, proposal, closing, and delivery

•Met sales objectives through professional sales techniques (emails, cold calls, and face-to-face meetings with clients), and guerilla marketing strategies

•Kept constant coordination with other departments to accomplish sales plans and objectives, while maintaining operational costs to a minimum, and to manage issues that may otherwise jeopardize operations

•Created active trade networks in key cities nationwide to sustain sales

•Generated new business opportunities and introduce incentive programs to encourage repeat business

•Acted as business development manager, generating new sales leads while maintaining existing projects

•Built and developed good relationships with potential and existing customers, working with decision makers, specifiers, influencers, and other senior executives to increase market share and maximize sales thru business-to-business transactions and product cross/up-selling

•Qualified clients thru inbound leads and cold calling, tailored solutions and provides quotations

•Managed all activities thru company CRM system

•Continually improved product knowledge and selling skills

•Mentored new staff to become highly competitive and to realize their full potential

•Operated independently and remotely from a line supervisor from the UK

•Escalated urgent client concerns to the Managing Director and suggest possible solutions

•Submitted weekly sales forecasts to Sales, Accounting, Planning, and Operations departments to come up with a well-planned and coordinated execution of sales objectives

•Achieved sales growth of 87% vs. same period in just five months with the company by turning sales leads to actual sales and dormant accounts to active status

Jan 2016 – Oct 2016 Team Sales Manager

New Marketlink Pharmaceutical Corporation North & Central Luzon, Philippines

Industry Pharmaceutical / Distribution

•Guided and managed a team of medical representatives to improve their competencies and work efficiency thru fieldwork

•Supervised the day-to-day activities of the sales team, and provided training, coaching, and counseling when necessary

•Conducted periodic sales review/presentation with the National Sales Manager

•Ensured marketing campaigns were fully implemented by the team with timely feedbacks

•Developed key opinion leaders for the company

•Established a performance management system geared towards people development and skills enhancement

•Achieved monthly sales growth of 50-75% in the first six months with the company

May 2014 – Dec 2015

Area Sales Supervisor

Training and Marketing Professionals, Inc. Central Luzon, Philippines

Industry

Human Resources Management / Consulting

•Achieved product specialists’ productivity against key performance indicators thru coaching and mentoring

•Consistently led the team to 95-100% quarterly performance of KPI’s and incentives

•Consistently achieved higher sales and growth rate in both units and value at regional level vis-à-vis counterparts

Apr 2013 - Oct 2013

Area Nutrition Manager

Nestle Philippines Inc. East Visayas, Philippines

Industry

Nutrition / Manufacturing

Set strategic and tactical action plans to achieve area objectives

Ensured effective and ethical communication of nutrition product range to health care professionals thru nutrition specialists thru fieldwork

Ensured timely and complete submission of reports of himself and his direct reports

Achieved high level of synergy and motivation with the sales team thru coordination meetings and individual junior mentorship

Selected and managed key opinion leaders in favor of the company

Strived to develop long-term relationships with HCP’s

Recommended staff transfers, promotions, and training

Coached and trained direct reports in areas of skills and product knowledge, territory management, relationship building, project management, networking, information management, budget

Ensured that all tasks and activities adhered to the Milk Code

Leveraged on strategies and relationship-building with key distributors for effective availability of products and services

Sep 1997 - Mar 2013

Area Sales Manager

Servier Philippines, Inc. Mindanao / South Luzon, Philippines

Industry

Biotechnology / Pharmaceutical / Clinical research

Directed, integrated, and evaluated the work of medical representatives

Strived to keep morale of people always at high level, generating cooperation necessary for the sales team’s effective performance

Obtained deserved recognition and promotion for self and team members; instrumental in subordinates’ promotion to the next higher level

Coached medical representatives through, but not restricted to, daily contacts and dual calls in order to enhance key competencies such as territory management, product knowledge, and selling skills, and assisted in the individuals’ training needs analysis

Personally handled certain KOL's or account where necessary

Led sales team to list products in hospital formulary, when relevant

Reassigned to difficult’ territories to act as troubleshooter

Consistent sales achiever, with highest annual sales turnover of 127% with double-digit growth

Nov 1991 - Jun 1997

Assistant Store Manager

Jollibee Foods Corporation South Mindanao, Philippines

Industry

Food & Beverage / Catering / Restaurant

Upheld the highest food, service and cleanliness quality standards

Ensured high level of customer service

Implemented operational systems and procedures such as cashflow, security, inventory control, kitchen management, crisis resolution

Assisted in the proper training of new employees to comply to company standards, policies, rules and regulations, and work procedures

Consistent 'Employee-of-the-Month'

Education

Jun 1988 - Mar 1993

Ateneo de Davao University

Bachelor's Degree in Mass Communications Philippines

Awards & Achievements

100% Sales Club and Golden Harvest Award Qualifier, Area Managers Category, 2003, 2009 (Servier Philippines, Inc.)

Sales Achievers’ Special Incentive Trip, 2007 (Servier Philippines, Inc.)

100% Sales Club and Golden Harvest Award Qualifier, Medical Representatives Category, 1997, 2002

100% Sales Club and Golden Harvest Awardee, 2001 (Servier Philippines, Inc.)

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