Public Relations and Social Media Pro

HARVEY HENAO

**** *. ** ***** **. #**** * Chicago, IL 60610 • Tel: 773-***-**** • ******.*****@*****.***

SKILLS SUMMARY

Communications professional and trained journalist with extensive experience in marketing and public relations, with a Master’s degree in Journalism. Skilled in writing copy for public relations/marketing campaigns to improve a client’s branding and image as well as crafting expert materials to achieve objectives. Fluent in Spanish, this professional enjoys working on editorial content for campaigns across all fields.

CAREER EXPERIENCE

City Colleges of Chicago – Chicago, IL

Bilingual Marketing and Public Relations Senior Writer (February 2006 – August 2006, July 2008 - present)

• Developed web content and ad copy targeting students and employees in both Spanish and English

• Wrote news releases, public service announcements, and newsletter articles.

• Formed relationships with individual colleges to develop story ideas and create positive media impressions

• Researched and wrote articles for internal newsletter distributed to all stakeholders

• Monitored national and local media for higher education issues.

• Compiled monthly media monitoring reports for Chancellor’s office.

• Pitched local and regional media regarding City Colleges programs

Public Communications Inc. – Chicago, IL

Account Executive (August 2006 – June 2008)

• Managed several accounts in a results-driven environment, acting as main client contact

• Coordinated integrated marketing campaigns to support client goals

• Compiled competitive analysis reports and tabulated data for strategic marketing

• Handled all facets of a marketing and media relations campaign reaching a 12 million-person audience

• Wrote and edited media materials such as Q&As, news releases, matte releases, fact sheets, and media responses in English and Spanish with attention to accuracy and grammar

• Developed relationships with local and national media, including Reuters, Washington Post, and CNN

Chicago Sun-Times – Chicago, IL

Weekend police reporter (February 2006 – March 2007)

• Acted as Weekend Editor for wire desk, directing coverage and assigning priorities.

• Reported breaking news in the city and suburbs.

• Coached new reporters in writing, style, and efficient news gathering.

• Maintained professional relationships with sources

• Edited copy for accuracy and grammar with extreme attention to detail.

Chicago Tribune – Chicago, IL

Freelance sports reporter (August 2007 – Present)

• Cover high school sporting events and provide detailed game report

• Write conference sports previews

City News Service police reporter (June 2005 – January 2006)

• Wrote articles on breaking news in the city and suburbs with speed and accuracy.

• Cultivated professional relationships with police that often led to tips regarding important stories.

• Assigned to the Central Police beat after one month of employment.

• Covered bond hearings, police shootings, extra-alarm fires and major accidents.

• Edited other reporters’ work for accuracy and grammar with attention to detail.

Sports editing assistant (August 2004 – June 2005)

• Gathered and reported high school sports

• Wrote briefs on nightly games, including football, baseball and basketball.

• Interviewed coaches and athletes for daily sports coverage

• Copy edited for accuracy and grammar

• Responsible for compiling agate and assisting on page layout

Edelman – Chicago, IL

Crisis and Issues Management Intern (September 2004 – December 2004)

• Assisted in drafting media materials

• Monitored media reports for issues pertinent to client needs.

• Compiled weekly issue reports for Fortune 500 clients, including AXE and Dove.

• Responded to consumer concerns by writing media statements and preparing Q&A sheets.

• Assisted team with client crisis resolution.

VOLUNTEER PROJECTS

Chicago Area Mountain Bikers (CAMBr) – Chicago, IL

Public Relations Director – (March 2008 – present)

• Assisted with web redesign (www.cambr.org) to improve member forums and site functionality

• Compiled newsletters to keep membership up to date of club activities

• Performed media relations work to promote new bike park, resulting in placements in top mountain bike publications such as Bike, Mountain Bike Action, and Dirt Rag

• Developed media strategy to promote and publicize the annual Palos Meltdown, a mountain bike race attracting top riders from the Midwest region

• Drafted marketing and media materials such as ad copy, news releases, media advisories, and matte releases

Illinois Chapter of Alpha Delta Phi Alumni Association – Chicago, IL

Communications Chairman – (August 2008 – present)

• Draft quarterly e-newsletters to keep over 1,000 active alumni up-to-date on fraternity events

• Maintain website www.illinoisadphi.org to ensure content is fresh and relevant

• Develop web copy and promote member forums to increase user interaction

• Serve as liason between undergraduate actives brotherhood and alumni, helping to increase communication and understanding of each others’ goals

Cafemagazine.com – Chicago, IL

Sports blogger – (August 2009 – present)

• Craft weekly weblog posts on sports issues relevant to the upscale Latino community

• Respond to reader comments when appropriate and engage in meaningful discussion

• Develop story ideas to pitch to parent publication, Café Magazine

EDUCATION

Master of Arts, Journalism, Columbia College Chicago, July 2004

• Cumulative GPA 3.85/4.0

• Courses include Reporting Public Affairs (Local, State and National) and Narrative Journalism.

• Covered City Hall and Cook County Board beats as part of coursework

• Coursework published in Dialogo Magazine, Lerner Newspapers and Pioneer Press

Bachelor of Arts, Sociology, University of Illinois at Urbana-Champaign, January 2001

• Major GPA 3.5/4.0

• Journalism courses included Immersion Journalism, Narrative Journalism, and Advanced Reporting.

• Wrote in-depth multipart feature story on rural poverty

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