MICHAEL R. TRAA

CAREER

HIGHLIGHTS

AND

ACHIEVEMENTS

High-energy sales executive, military veteran, and respected team leader. Results driven, international professional with 20+ years of record achievement and documented success in driving multi-million-dollar revenue growth through capital sales, new product adoption, market development, and clinical acumen. Solid track record in expanding sales and utilization through innovative clinical adoption strategies and alignment throughout the continuum of care. Focused on building special trust and confidence within my company, with my colleagues and each provider at every level of patient care.

• Award winning career with consistent over plan achievement: 2022 – 130% to plan; 2021 – 626% to plan and #2 in the World in New Product Adoption; 2018-2021 Grew sales 20+% Year over Year; 2017 Sales Excellence Award for 108% to plan; 2014 Rep of the Year delivering 160% growth over prior year.

• Value-driven leader. Instrumental resource in the successful global launch of AI Learning Software used in Cardiac, High-Risk Surgery and ICUs for hemodynamic monitoring.

• Powerful client relationships and deep product knowledge across multiple verticals. Tactfully implemented product adoption in large, challenging, nation-leading IDNs while gaining trust and building strong ties to leadership in anesthesia, surgery, nursing, residency programs, C-Suite, and supply chain.

• Experienced trainer and mentor. Field trainer and mentor across the Northeast and Mid-Atlantic Regions driving territory development, Sales Rep and FCS strategic alignment initiatives for consistent growth. SALES

COMPTENCIES

AND

CAPABILITIES

• Accomplished in Direct Sales / Capital Sales, Placement and Integration / Product Line Expansion

• Established Sales Acumen in Cardiac Surgery, High-Risk Surgery, Cath & EP Lab, ICU, and ED

• Competent in AI Software Sales, Integration and Clinical Application / EMR Integration

• Delivered Data Analytics and Integration focused on Clinical Outcomes and Account ROI

• Proficient in New Product Adoption / Account Management / Sales Support / Clinical Education

• Skilled in aligning Hospital Leadership around clinical efficiencies and enhanced patient outcomes.

• Highly regarded as a Team Leader and Mentor

ADVANCED

HEMODYNAMIC

S / CRITICAL

CARE SALES

(10+ YEARS)

Senior Territory Sales Manager – Critical Care (7/2015 – Present) EDWARDS LIFESCIENCES US — Southwest (TX, LA) / Northeast (NJ, DE) Edwards is a global leader in patient focused medical innovations for structural heart disease and Critical Care with Advanced Hemodynamic Monitoring. Responsible for sales and strategic planning to hit corporate goals through target selection, product introduction, clinical training and support.

(www.edwards.com/criticalcare)

• 2023 to Present - Currently 136% to plan in disposable sales and 98% to plan in capital sales. Delivering 46% Growth over prior year sales.

• 2022 - Achieved 130% to overall plan and delivered $700K over $2.4M Sales Quota.

• 2021 - Finished #2 in the world in New Product Adoption of AI Learning Software and Remote Applications Delivering sales that were 626% over quota.

• 2019-2020 - Delivered 1st in US clinical adoption of Acumen Hypotension Prediction Analytic Software in both the Cardiac Surgery and High-Risk Surgery settings resulting in a >45% reduction in surgical hypotension across 4 facilities.

• 2018-2021 - Grew sales by 21.2% YoY from 2018 to 2021 by creating Institution and IDN Level awareness, facilitating clinical adoption, and driving expansion of Edwards Smart Recovery Advanced Monitoring.

• 2018 Field Technical Trainer (FTT) – Elected by management and peers to serve as Field Technical Trainer across the Northeast and Mid-Atlantic Regions driving territory development, Sales Rep and FCS strategic alignment initiatives.

• 2017 - Received Sales Excellence Award for Edwards Lifesciences Critical Care delivering 108.3% to Quota and >30% growth over prior year.

Dallas TX Area / Ph: 215-***-**** / ad1mte@r.postjobfree.com Page 2 Michael R. Traa

MICHAEL R. TRAA

ADVANCED

HEMODYNAMICS

/ CRITICAL CARE

SALES

(INTERNATIONAL)

Enhanced Surgical Recovery Territory Sales Manager – Critical Care (8/2013 – 7/2015) EDWARDS LIFESCIENCES AUSTRALIA PTY. LTD — Melbourne, Victoria

• 2014 ANZ Sales Representative of the Year - delivering 106% to plan and 160% growth over prior year.

• Developed, implemented, and drove Enhanced Surgical Recovery strategy throughout the greater Melbourne area that delivered 310% of revenue growth over prior year in the first 12 months of territory occupation.

• Produced a Q1 2015 State sales growth of 186% over prior year, becoming the 1st State to make Quarterly Plan in >5+ years.

CARDIAC

RHYTHM

MANAGEMENT

SALES

(10+ Years)

Territory Manager – Cardiac Rhythm Management (8/2010 – 9/2013) BIOTRONIK AUSTRALIA PTY. LTD — Melbourne, Victoria Global medical device company specializing in advanced cardiac rhythm management, electrophysiology, and vascular intervention solutions throughout the cardiovascular arena. (www.biotronik.com) Sales Representative (6/2006 – 12/2007)

ST. JUDE MEDICAL CRM — Houston, TX

High-end medical device company focused on treating cardiac, neurological, and chronic pain patients worldwide. (www.sjm.com)

Sales Representative (06/2003 – 06/2006)

BOSTON SCIENTIFIC CRM — Southeast, TX Leading developer of implantable devices used to treat cardiac arrhythmias, sudden cardiac arrest, and heart failure. (www.bostonscientific.com) PERFORMANCE

CONSULTING

(2+Years)

Principal Consultant – Americas (1/2008 – 8/2010)

MCKINNEY ROGERS: A Division of GP Strategies — New York, NY (www.mckinneyrogers.com) A Global Consultancy specializing in business performance execution. MILITARY

EXPERIENCE

(12Years

Active/Reserve)

Captain – Infantry (1998 to 2010)

UNITED STATES MARINE CORPS

Battalion Operations Officer, Weapons Company Commander, MEU Assistant Operations Officer and Weapons Platoon Commander.

EDUCATION University of Tennessee, Knoxville – BA, Sociology (1994 - 1998) Varsity Football Letterman (4 Year Walk-On)

1997 SEC Champions; 1998 National Championship Runner-up COMMUNITY Rockwall Heath Highschool Football Board Member: 2023 - Present 11U and 13U Youth Football Coach: 2016 - Present

Youth Football Athletic Director: 2018 – 2021

REFERENCES Available upon request

Page 3 Michael R. Traa

MICHAEL R. TRAA

REFERENCES

Dallas TX Area / Ph: 215-***-**** / ad1mte@r.postjobfree.com

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