HOWARD O. THRALL

Cell: 310-***-****

ad1mmz@r.postjobfree.com

* ********* ****

Frisco, Texas 75034

www.linkedin.com/in/howard-thrall

SUMMARY

A transformative senior business development and sales executive specializing in technically advanced industries. Leverages a proven track record of global and domestic expertise in market analysis, planning, image building, sales, marketing, team building, network development, customer contacts, product planning, and strategic partnerships – virtually always focused on generating net new revenue. Has played major strategic and operational roles in addressing early-stage corporate development challenges. Recognized as an experienced business leader with accomplishments in selling and marketing as well as developing new business opportunities on a global scale. A skilled executive who excels in the identification, acquisition, and development of new businesses and creative “out of the box” thinking. Has championed creating and maintaining customer relationships and strategic alliances with senior business leaders worldwide. A big picture, multi-cultural thinker with extensive international experience, in business and not-for profit NGO sector. Expert on doing business in Asia.

KEY ACCOMPLISHMENTS

• Generated over $15 Billion in direct new aircraft sales in Asia plus additional aircraft sales valued at well over $10 Billion in US.

• Conceived and structured a strategic $1,000,000,000 international off-balance sheet, risk sharing financing.

• Built and led sales and marketing teams, creating substantial incremental sales internationally.

• Expanded market share through development of cost-reducing strategic manufacturing alliances.

• Managed three successful start-up operations, took a telecommunications company public (IPO), and served on the board of directors for two publicly traded companies with significant special committee responsibilities.

• Instructor at Chabot California Community College – “Introduction to Business Administration”

• Organized / helped lead a Thought Leadership Initiative; http://www.stonebriartli.org/init-flying.htm focused on strategies to cope with the devastating impacts of COVID 19 Pandemic on the Aviation Industry.

EXPERIENCE

STONEBRIAR STRATEGY GROUP, LLC., Frisco, Texas, President & Managing Director, 2017 – Present. Providing advisory and management services including corporate development strategies; sales, marketing, & business development campaigns; strategic planning support, conducting non-advocacy reviews, risk mitigation assessments, customer satisfaction initiatives, and out-of-the-box solutions. Leveraging long and varied executive experience plus extensive existing professional networks to support the achievement of current or budding new business opportunities and endeavors. Focus is on aerospace, cybersecurity, digital transformations, and other technically complex and politically charged industries, in the US and internationally.

Recent Stonebriar client assignments have included:

• WIPRO Ltd, Plano, Texas (Helped create and then support a new aerospace industry focused team for the development of new advanced technology applications for this $8.5B Indian IT company.)

• Aviation Safety Resources, Inc; supporting early-stage funding, corporate development, and sales.

• Thompson Aerospace, Irvine, California (Sr. Advisory Board; Interim EVP Global Strategic Planning, supported strategic BD efforts and critical efforts to secure funds for growth)

• Emerald Aerospace, Wichita, KS & Frisco, TX (Interim Executive Vice President; led BD + M&A efforts)

• Empire Airlines, Coeur d’Alene, Idaho. Provided advisory services to assist in evaluating/re-directing a technology venture focused on UAV services.

• Provided extensive BD and sales support for a unique, patented new cyber security encryption system capable of protecting data, stored or in motion, from todays “conventional” digital computer attacks as well as being able to defeat attacks by the far more powerful and dangerous advanced quantum computers being developed by IBM, Google, and others.

• Formed and led a technical advisory group which played key role in a successful $100M SPAC IPO in 2022.

MITSUBISHI AIRCRAFT CORPORATION AMERICA, INC., Plano, Texas, Senior Vice President, 2009-2017 Oversaw market development from ground up for an advanced new regional jet in North, South, and Central America. Had a significant role in early-stage corporate development of this OEM start-up. Formulated a number of strategic initiatives. Carried out strategic sales into the world’s largest RJ market area within the extremely complex and competitive commercial aircraft/airline industry. Directed initial market analysis, planning, image building, sales, marketing, team building, network development, customer contacts, product planning, competitive assessment, and more. Helped mentor headquarters and field components regarding the highly challenging commercial aviation industry as a whole (competitors, supplier-partners, and customer airlines), aircraft sales, marketing, manufacturing, potential strategic acquisitions, etc. Secured and closed over $10,000,000,000 in new aircraft sales before first test aircraft ever flew.

AAR CORP., Chicago, Illinois, Vice President, Business Development’ 2004-2009. Provided active business development support within U.S. and worldwide to all operating units, profit centers, and corporate divisions of AAR, specifically focusing on developing strategic OEM relationships and identifying opportunities for internal synergism to profitably address new and unique market potentials. Structured a joint venture with a major international aerospace company to provide design, engineering, manufacturing, supply chain, and after-market customer support subservice, tech transfer, and business development for a major new aircraft OEM. Collaborated with a member of the House of Lords and others on a feasibility study for an airline in the post-Marcos governed Philippines for a number of issues, including to enhance utilization of the Subic Bay Naval Base’s air facilities abandoned by the U.S. and under early use as a hub for Asian distribution by FedEx and for manufacturing/final assembly work by other international companies. Presented FEMA in Washington, DC with proprietary AAR advanced communications systems for interconnecting their diverse Disaster Relief “First Responders” – each with different telecom systems – to greatly accelerate responsiveness after hurricanes, tornadoes, floods, etc.

• Initiated and developed new $800,000,000 opportunity for AAR with leading Japanese manufacturing group.

• Secured high-profile prospective Asian JV partner to participate in and strengthen the market presence of a multimillion-dollar MRO facility owned by AAR in Asia, with significant operations from baseline airlines.

THE AVALON GROUP, LLC, Round Hill, VA & Huntington Beach, California, President, 1996-2004. Led extensive network of global professionals in providing consulting services, contract sales/marketing, organizational restructure, market initiatives, acquisition of financing, and other management issues. Provided assistance to early stage companies through development of growth strategies. Created market access into new industries and new customers for a $500,000,000 (sales) Chicago-based, publicly traded technology company, resulting in $100,000,000 in new sales over the following four years. Assembled and coordinated actions of international team of professionals to assist in development of sales opportunities for leading South American company in Asia.

WORLD AIRWAYS, INC., Herndon, Virginia, Vice President, Sales, 1993-1996. Led development of all new international leasing business globally, with particular emphasis on Asia. Opened up entire People’s Republic of China for new business. Negotiated a strategic arrangement with Head of AAD (Chinese FAA) in Beijing. Structured and negotiated first direct service from Africa to U.S. in over 20 years through creative and highly profitable risk-sharing wet-lease operation with Ghana Airways (Accra to JFK with a new MD-11).

MCDONNELL DOUGLAS CORPORATION, Long Beach, California, Regional Vice President, Sales and Marketing, 1984-1993. Responsible for over $6B in direct sales, plus indirectly an additional $9B of sales in Asia. Also involved in international off-set and co-production, strategic partnering, and more.

SPACELINK, LTD., President, COO, & Board Member 1979-1984. Led successful IPO in 1980, NASDAQ.

EDUCATION:

UNIVERSITY OF CALIFORNIA, BERKELEY: MBA (Haas), MS Wildland Resource Sciences, BS Bus. Adm., BS Forestry

BOARD MEMBERSHIP AND COUNCIL EXPERIENCE:

BD of Directors (Outside Member), Jones Intercable, Inc. 1988 -1998

BD of Directors (President & COO), Spacelink, Ltd, Newport Beach, CA 1979-1984

ASSOC. MEMBERS COUNCIL (AMC) OF THE REGIONAL AIRLINE ASSOC (RAA). Wash., DC, 2010-2017

AFFILIATIONS: ISTAT, Wings Club, Japan-America Society, DFWAS, Aero Club of Southern Calif., Tech Titans for North Texas, World Affairs Council-DFW, SMBG, SMU Tower Club