Kellie Shepherd Moeller

Remote: WA, AZ

E-mail: ad1mfc@r.postjobfree.com

Phone: 425-***-****

Portfolio

Professional Links

Artist/Personal Links

Social Media Strategist, Communications and Marketing Professional

10 years’ experience executing digital marketing strategies and day to day management across all social media channels. (Facebook, LinkedIn, Instagram, YouTube, TikTok, Twitter/X, Threads, Pinterest, etc. Creative content development, design, advertising, and analytics. Creating consistent visual and written content, ensuring quick customer service and growth on each platform. Respond to reviews, comments, and complaints with refinement and grace, assuring that the voice of the company brand is carried out across all platforms. Tracking analytics and delivering regular analysis. Reporting day to day any insights or concerns coming from the social listening spaces and working closely with owners/ team to reflect company priorities and best practices. Increase customer base, fans and engagement by maximizing company voice. Committed to continued growth in the social media arena.

Social Media Marketing

Leadership

Mixed Media Artist

Content Curation/Design

Social Media Trainer

Published Author

Video Design

Post-Acute Marketing

Industry Influencer

Branding

Healthcare Marketing

Civic Leadership

Wed Design & Copywriting

Social Media Advertising

Public Speaker

Online Reviews/Reputation Management

Social Platform Growth

Digital Marketing

Communications/Crisis Mgt.

Hootsuite Certified, Cloud Campaign, Sprout Social

Expert 50+ Demographics

AI Proficiency

CRM Savvy

Property Management

Email Marketing

Canva Pro, Cap Cut, PicMonkey, Graphic Design

CRM Development & Management

Digital Newsletters

Analytics

Events

Influencer

Senior Living/CCRC Experience

Certified Spanish Interpreter

Platform Proficiencies:

AI: gpt-4, chat. OpenAI, and multiple ai platforms

Social Media: Meta Business Suite, Facebook, Facebook Ads Manager, Instagram, Twitter/X, Pinterest, YouTube, LinkedIn, Threads, TikTok, Meta Business Suite, Facebook, Nextdoor, WeAre8, MailChimp

Tools: Hootsuite, Cloud Campaign, Sprout Social, Buzzsumo, Tweetdeck, PicMonkey, Canva, Adobe, Etc.…

Video: CapCut, TikTok, Reels, Facebook Live, Animoto

Website Development: WordPress, Wix,

Basics: Microsoft Suite: Word, Outlook, Excel, PowerPoint, Office, Windows, Various CRM platforms, Google Analytics, Google Workplace, AI Platforms, Asana, ClickUp. Hootsuite Certified, Cloud Campaign, Various CRM systems, Teams and Zoom

Experience

President, Salt & Light Consulting: 2013-present

Marketing & Communications Consultant for Marketing, Communications, Social Media, Web Design, Content Creation, Digital Strategy, Freelance Contract, and Retainer Marketing Services

oSechrist Design: Interior Design: Social Media Strategy and Content for Facebook

oSPUD Fish & Chips: local, family-owned restaurant. Social Media Strategy, Facebook, Twitter

oWrite On Calligraphers: Calligraphy Guild: Social Media Strategy, Web design, Communications, Board Member

oDenny Park Lutheran Church: Church: Web design and development, Facebook, Email Newsletter

oGirlfriend Gatherings: In-Home Educational/Entertainment, Multiple social platforms, Video, Marketing Strategy, Content Design

oSeattle Parks Lifelong Recreation Programs- Parks & Recreations program for 50+ demographic and special populations: Facebook, Video, Marketing Strategy, Content Design

o3rd Act Magazine: Magazine for 50+ demographic. Author of “Time to Talk” Column, Multiple social platforms, Video, Marketing Strategy, Content Design

oIsland Girl Photos: Multiple social platforms, Video, Marketing Strategy, Content Design, Web Design

oSalt & Light Calligraphy: Multiple social platforms, Video, Marketing Strategy, Content Design, Web Design

Healthcraft Creative Solutions/Aegis Therapies- Digital Marketing Strategist/Trainer (Retainer) 2021-present

oFull Social Media platform strategy, design, management, and advertising for healthcare businesses:

Touchstone Communities -Multi location Post-Acute, Recruiting

Aegis Careers- Recruiting

AlixaRx- Pharmacy

PACS Consulting-Post-Acute Consultants

Digital/Social Media Audits for selected clients

Social Media Trainer for selected Aegis and Healthcraft Clients

Reputation Management- Online Review Responses

Work History

2013-present President, Salt & Light Consulting: Marketing & Communications Consultant for Marketing, Communications, Social Media, Web Design, Content Creation, Digital Strategy, Freelance Contract, and Retainer Marketing Services

CRISTA Ministries/ Christian Veterinary Mission-Marketing Strategist, Web Development, Social Media Strategist, Magazine Publisher, All things Marketing

2013-2016 Director of Communications- The Hearthstone Retirement, Seattle, WA

Web development, P.R., content creation, review responses, implementation and management of all Social Media Platforms, Press Releases, Story Telling, Industry Awards Procurement, Video creation, all marketing materials; digital, collateral, email,, SEO management.

2010-2013 Director of Marketing & Sales- CRISTA Senior Living, Seattle, WA

Directing all marketing and sales activity for Independent, Assisted Living, and Skilled Nursing at multiple non-profit senior housing locations.

2008-2010 Pacific Northwest North Director of Marketing, Merrill Gardens, Seattle, WA

Corporate level direction of marketing, communication and sales training for up to 10 privately owned/managed Independent, Assisted Living and Memory Care communities in WA

2008 Corporate Director of Marketing, Gencare Senior Living, Seattle, WA

Corporate direction of all marketing and sales for 6 privately owned communities in WA and AZ .

2004-2007 Marketing Director, Madison House Retirement, Kirkland, WA

2003-2004 Community Relations/Marketing Director for Bellewood Retirement Living, Issaquah, WA

1987–2002 Ministry Development, Venezuela, South America

Volunteer Experience:

2023 Digital Facebook Hostess for Goldcreek Church services

2023 Social Media Strategy for WAST: Artist Studio Tour Event

2017: Bothell Arts & Festivals Commission, Board of Write On Calligraphers (Publicity Chair Person)

2015-2017 Zazu’s Parrot Sanctuary for abandoned parrots.

2017: Social Media Staff Training for Yabal Handicrafts- Supporting Women Indigenous Weavers in Quetzaltenango, Guatemala

Education:

Northwest University

Bellevue Community College

Lake Washington High School

Certifications:

Hootsuite/Social Media Management

AIM Marketing Director Certification

Washington State Certified Spanish Interpreter-Spanish fluency

Professional Calligraphy/Mixed Media Artist

Professional Nature Photographer

References

References available upon request- please reference my LinkedIn profile for more information and professional testimonials: https://www.linkedin.com/in/kelliemoeller

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