ENTERPRISE MARKETING EXECUTIVE / ROI EXPERT / B*B/B2C BUSINESS DEVELOPMENT / TECHNOLOGY MASTER

407-***-**** ad1lkt@r.postjobfree.com ANNATRENARY

Director of Recruiting

I am a powerful, versatile leader with a passion for revenue-generation, marketing, and business development. My extensive background in marketing, management and technology, and real experience developing and managing high-impact marketing programs for organizations make me a strong candidate for this leadership position. As a top tier executive, I led hyper-growth initia- tives and revenue-driving marketing programs for enterprise corporations including Michaels Stores, Fossil, Subway, and Bed Bath

& Beyond. Collectively, my experience working with businesses to build their brands and develop and execute highly profitable mar- keting programs exceeds twenty (20) years.

My expertise in marketing was developed through a family-owned marketing agency, and later through owning my agency. I have mastered every traditional and digital technique, both popular and obscure. I also learned how to communicate with and navigate the challenges business leaders, and marketing teams face in developing marketing programs, adopting new tactics, and promoting their brands in a competitive sphere.

My experience deepened with the acquisition of my marketing agency - a full-service firm specializing in digital and tradi- tional marketing services, business development, and fulfillment. As the leader of this agency, my role comprised of working with business owners to develop effective marketing programs and adopt new initiatives for increased ROI. Together, we applied creative strategies to champion brands and increase their market share. I graduated to lead the marketing initiatives for two technology firms after selling my agency. These firms offered financial management software, enterprise resource planning (ERP) software, managed technology services, cloud applications, and cyber security for businesses. I further led the marketing initiative of a rapidly growing bank. Most recently, I led strategic growth initiatives and revenue-driven marketing programs for enterprise retailers including Michaels Stores, Fossil, Subway, and Bed Bath and Beyond. I developed powerful digital marketing and eCommerce programs and implemented enterprise- level SaaS platforms, helping them to rapidly improve their customer engagement, loyalty, and lifetime value as well as increase recurring revenue and ROI from their marketing programs. As a leader on each of these marketing teams, I developed winning go-to-market strategies that incorporated both digital and traditional marketing techniques to increase demand generation, improve the lead nurture process, and perfect proven client r etention practices. I was also instrumental in deepening their business relationships internationally. Under my leadership, these firms realized a significant return on investment, a widening of profit margins, and significant growth in the size and retention of their client base.

I attribute this success to my keen understanding of business, marketing, and people. Personally, I am a self-motivated, professional, and resourceful individual, My competitive nature and penchant for win-win outcomes, in combination with my passion for business and natural creativity, enable me to develop marketing that delivers measurable results. My strong work ethic in harmony with my warm personality often proves to be a winning combination in my commitment to delivering excellence. For your convenience, I have attached an accompanying résumé and request the opportunity to discuss the next steps in the application process at your earliest convenience.

Thank you for your consideration.

Sincerely,

Anna M. Trenary

ENTERPRISE MARKETING EXECUTIVE / ROI EXPERT / B2B/B2C BUSINESS DEVELOPMENT / TECHNOLOGY MASTER 407-***-**** ad1lkt@r.postjobfree.com ANNATRENARY

To EMPOWER businesses to AMPLIFY their SUCCESS and increase their REVENUE through EFFECTIVE MARKETING.

objective

core skills

areas of expertise

STRATEGY

B2C MARKETING

SALES FUNNELS

DIGITAL ECOSYSTEMS

BUSINESS DEVELOPMENT

TECHNOLOGY

LEADERSHIP

Strategy

GTM STRATEGY

Development and execution of

marketing strategies for businesses

to achieve more.

LEAD GENERATION

Generating qualified lead via

strategic campaigns, promotions,

and programs.

FUNNELS

Influencing sales and increasing

upsell and cross-sell opportunities at

every stage of the sales funnel

B2C MARKETING

Promoting and selling directly to

consumers, supporting loyalty and

improving lifetime value

CUSTOMER JOURNEY

Building an end-to-end experience

to reduce costs, increase revenue,

and establish and nurture loyalty

INNOVATION

Conceptualization of unique ideas

to help brands engage, inspire and

compete.

Marketing

DIGITAL MARKETING

Amplification of brands online with

SEO, PPC, eMail, and social media.

INBOUND MARKETING

Engaging customers through content

and channels.

INTEGRATED MARKETING

Making the consumer experience

seamless and multidimensional.

BUSINESS DEVELOPMENT

Identifying buying intent in new

and existing territories and markets

AFFILIATE MARKETING

Creating and accelerating high-

margin partner networks.

ADVERTISING

Reaching key demographics through

multiple media channels.

GUERRILLA MARKETING

Using unconventional tactics for low-

cost, high-impact brand awareness

CHANNEL MARKETING

Streamlining channel-partner

campaigns to amplify sales.

TRADITIONAL MARKETING

Offline marketing with publications,

direct mail, and events.

Leadership

DIGITAL TRANSFORMATION

Enhancing agility, leanness, and

customer focus by implementing

digital programs and SaaS

CROSS-FUNCTIONAL TEAMS

Leading technical, analytical, and

creative teams to collaborate

PROJECT MANAGEMENT

Execution of campaign and initiative

using strategic management

VENDOR MANAGEMENT

Nurture profitable long-term

relationships with vendors

CLIENT RELATIONS

Retaining customers, increasing

acquisition and evangelism

Digital

WEBSITE DEVELOPMENT

Increase sales, leads, and brand

awareness with web, mobile, and

multisite design

E-COMMERCE

Optimizing SaaS systems to work

together and seamlessly increase

online sales.

DIGITAL ECOSYSTEMS

Developing digital platforms

to support eCommerce,

learning management systems,

memberships, subscriptions, news,

and social community.

SEARCH ENGINE MARKETING

White-hat strategies to increase

sales and brand awareness

PAID MEDIA MARKETING

Launching display and search

campaigns for measurable ROI

SOCIAL MEDIA MARKETING

Creating content and conversations.

EMAIL MARKETING

Nurturing leads and evangelism with

email, SMS and workflows.

CONTENT MARKETING

Amplification of thought leadership

via blogs, articles, whitepapers,

infographics, eBooks, videos,

webinars and podcasts.

MULTIMEDIA

Creating videos from raw footage.

PODCASTS

Developing, promoting, and

distributing podcasts

Technology

MARTECH

Implementing software and

technology to streamline operations

and support rapid growth.

CRM

Enabling CRM to connect with

customers, streamline processes,

and improve profitability.

AUTOMATION

Optimizing all stages of the sales

funnel with workflows

ANALYTICS

Analyzing data and lists to evaluate

markets and find opportunities

Expertise

BRANDING

Designing brandmarks and features

to communicate the brand message.

GRAPHIC DESIGN

Creating engaging designs to

engage, communicate, and resonate

COPYWRITING

Preparing copy for assets

Experiences

PUBLICITY

Supporting positive perception

across platforms.

WEBINARS

Connecting with audiences through

live and virtual presentations.

EVENTS

Managing conferences, luncheons,

and trade shows.

Anna Trenary has a great work

ethic and is very creative. Her work

is effective and her knowledge of ROI

marketing is extraordinary.

// State Farm

Anna is an astute professional. She listens

closely to her clients, and makes expert

recommendations that are often out of the

box, yet right on target.

// BECO Holdings, Inc

Anna is a highly creative individual who

listens to her clients, then aligns truly

effective solutions that answer our goals,

even under very tight deadlines

// BARRY University

references

ENTERPRISE MARKETING EXECUTIVE / ROI EXPERT / B2B/B2C BUSINESS DEVELOPMENT / TECHNOLOGY MASTER 407-***-**** ad1lkt@r.postjobfree.com ANNATRENARY

Sales Successful collaboration with businesses to identify needs and align solutions Marketing Proven skills creating and executing omni-channel marketing campaigns to deliver measurable results

Leadership Management of cross-functional enterprise teams Management Successful management of business operations, teams, and projects in fast-paced environments

Business Development Proven ability to grow businesses, develop products for the market and take ownership of niche markets and territories professional highlights Creative Consistent ability to formulate fresh ideas and design innovative solutions Bachelor of Sciences / Florida Institute of Technology / 2006 Advanced Studies GCE/GCSE Cambridge / Trinidad, W.I. / 1999 education

l Twenty (20) years of experience in B2C/B2B marketing, developing and executing traditional and digital programs for enterprise brands to increase ROI

l Eighteen years (18) experience in digital marketing, developing and managing digital marketing programs, and helping organi- zations adopt a digital strategy.

l Fifteen (15) years experience in project management, leading teams, and vendors to solve challenges and consistently deliver measurable results

l Fifteen (15) years leadership of cross-functional teams and 3rd party vendors to execute revenue-generating omni- channel marketing campaigns.

l Thirteen (13) years of experience building sales funnels and driving pipeline through marketing campaigns

l Seven (7) years of experience in business leadership, as the owner of a marketing agency; increasing revenue by 350% l Twelve (12) years experience in competitive industries, developing marketing programs for enterprise brands qualifications

Director of Campaign Operations / Concord USA / Hopkins, MN 12/22 - 9/23 Director of E-Commerce and Digital Marketing / BECO Holdings, Inc. / Charlotte, NC 07/20 - 06/22 Sr. Director of Marketing / Cogent Bank / Orlando, FL 12/19 - 06/20 Sr. Director of Digital Marketing / Acumatica / Bellevue, WA 04/19 to 10/19 Director of Marketing / i-Tech Support / Orlando, FL 01/14 to 04/19 Partner / Chief Marketing Officer / Creative Impact Solutions / Orlando, FL 01/11 to 12/13 CEO / Director of Sales and Marketing / Creative Techniques / Titusville, FL / 10/06 to 01/11 experience

PMP l Six Sigma l EOS l Traction l Google Apps for Business l Microsoft Office 365 l HubSpot l Salesforce l Marketo certifications

WEBSITE WordPress l BuddyPress l ClickFunnels l Instapage l LeadPages l LearnDash l BuddyBoss E-COMMERCE WooCommerce l Shopify l BigCommerce l Magento l Amazon CRM / INBOUND MARKETING Salesforce Marketing Cloud l HubSpot l Marketo l Mov- able Ink l Da Vinci l Braze l Einstein GENERATIVE AI Phrasee l Persado CDP Amperity INTENT ZoomInfo l Exact Visitor l SiriusDeci- sions l HotJar HOSTING AWS l GoDaddy l PHP 7+ ERP Acumatica l NetSuite l Microsoft Dynamics PROJECT MANAGEMENT Asana l Slack l Monday l ToDoist l BaseCamp l MSProjects l JIRA SEARCH ENGINE MARKETING SEMRush l MOZ l SpyFu l ScreamingFrog l Yoast GOOGLE Analytics l Search Console l Keyword Manager l Tag Manager PAID MEDIA Google Ads Manager l Meta l Double- Click SOCIAL MEDIA Meta, HooteSuite PRODUCTIVITY Google Apps for Business & Education l Microsoft Office 365 l Grammarly l BuzzSumo DAM BrandFolder l DropBox PIM InRiver PR Cision l PR NewsWire MULTIMEDIA YouTube l Vimeo PODCAST Spotify l iTunes l Google Play l Amazon REVIEW Gartner l Yext l BirdEye WEBINAR GoToWebinar l ZOOM l ON24 l Cvent l Cisco l WebEx CREATIVE Adobe Creative Suite l Photoshop l Illustrator l InDesign l Acrobat l Premiere l DreamWeaver l AfterEffects technology

ENTERPRISE MARKETING EXECUTIVE / ROI EXPERT / B2B/B2C BUSINESS DEVELOPMENT / TECHNOLOGY MASTER 407-***-**** ad1lkt@r.postjobfree.com ANNATRENARY

experience

As an executive leader, I was recruited to train the internal marketing team in digital marketing, lead generation and MarTech. I led a global community of Partners and Alliances Business Leaders, Product Marketing and Field Marketing teams, Resellers (VARs), Independent Software Vendors (ISVs), System Integrators (SIs), Consultants, Accountants, and other technology partners in increasing brand awareness online. I was responsible for the development and execution of digital marketing strategies, campaigns, creative projects, and site analysis across all key performance metrics. I developed and executed technology, digital marketing, and advertising programs and interfaced with senior management to transition between CMOs and pivot the company towards series funding. In this role, I developed and led overall outbound and inbound demand generation and sales funnel development activities and developed an eCommerce presence, evergreen sales funnels, and implemented high-impact strategic campaigns for a large portfolio of B2B brands to increase ROI and ROAS.

I built and managed a team of demand generation professionals responsible for marketing products across all channels. I successfully enhanced all demand gen channels to include SEM, SEO, email, events, content syndication, lifecycle marketing, conferences, webinars, and customer marketing. I partnered closely with sales to ensure alignment on strategy, resources, messaging, and KPIs. I assisted in the development of content marketing and thought leadership programs and materials, and oversee all promotional planning in support of these programs. I also developed and track comprehensive metrics reports and advised the C-suite on the effectiveness and future direction of their lead generation marketing campaigns and spending.

In this highly visible leadership position, I collaborated with the organization’s executive officers, sophisticated investors, consultants, and partners to promote core lines of business, including depositary, mutual funds, lending, and treasury management services.

My responsibilities included the development and execution of multi-channel digital and traditional marketing programs, communication, and demand generation campaigns.

I managed both internal and external teams to increase brand awareness across digital and traditional media, shorten sales cycles, and heighten the visibility of the contact to the client journey to leadership.

Most noteworthy is my role in developing creative, innovative marketing campaigns to increase brand awareness, generate revenue, and improve client retention.

Sr. Director of Digital Marketing

Acumatica ERP / Bellevue, WA 04/19 to 10/19

Director of E-Commerce and Digital Marketing

BECO Holdings / Charlotte, NC 07/20 - 06/22

Director of Marketing

Cogent Bank / Orange City, FL 12/19 - 06/20

As a senior marketing and operations executive, I led strategic growth initiatives and revenue-driven marketing programs for enterprise clients including Michaels Stores, Fossil, Subway, and Bed Bath and Beyond corporate.

I interfaced directly with the CXO suite to design and imple- ment best practices to increase efficiency, throughput, and ROI organization-wide. In addition, I developed winning go-to-market strategies to significantly improve customer engagement, KPIs and revenue growth.

I also led a global cross-functional team of over 60+ developers, technicians, designers, specialists, and 3rd party vendors to execute high-performance omni-channel marketing campaigns. In addition, I drove innovation through the implementation of ad- vanced technology SaaS, including CRM, Data, and Integrated digital marketing platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Movable Ink, Da Vinci, Phrasee, Persado, and Amperity and Snowflake.

Director of Campaign Operations

Concord USA / Hopkins, MN 12/22 - 9/23

ENTERPRISE MARKETING EXECUTIVE / ROI EXPERT / B2B/B2C BUSINESS DEVELOPMENT / TECHNOLOGY MASTER 407-***-**** ad1lkt@r.postjobfree.com ANNATRENARY

As CEO and small business owner, I oversaw the portfolios of over 250 clients - spread out over several different industries. Balancing my experience as a creative and strategy-driven marketer with delivering and achieving goals, I led these brands through changes across all forms of media- from digital to traditional advertising outlets.

I successfully produced and managed sales and marketing programs with a primary emphasis on digital and social channels and community projects. I also interfaced with public relations and vendors to develop the corporate brand, and budgets, and drive demand generation campaigns across multiple channels.

I ensured that each brand in the portfolio has an ownable positioning strategy and was communicated compellingly and consistently across all channels and touchpoints. I also led the development of integrated marketing plans by brand, including GTM strategy and tactics that increase brand awareness, and relevancy, and generate demand.

I developed the strategic framework and decision-making for our long-term corporate strategy, including creating brand awareness through paid, earned, and owned media, advertising, social media, public relations, and ultimately demand generation across digital and traditional channels.

CEO / Director of Sales and Marketing

Creative Techniques / Titusville, FL 10/06 to 01/11 My role capitalized on my excellent analytical skills and innate ability to translate intricate ideas into tangible results. I was able to maintain positive relationships with key partners, vendors, and clients while performing critical analysis of the company’s operations. My efforts lead to effective branding and advertising campaigns which were met with positive reception from both stakeholders inside the company as well as external parties such as shareholders.

I played a pivotal role in introducing innovative marketing campaigns and business models for my B2C clients. With my creative and strategic mindset, I led the way to developing sustainable campaigns to target customer segments across the customer spectrum; whether it was large corporations or small businesses - each company benefitted from my input in different ways.

In addition, I created and executed various campaigns to attract new customers and strengthen existing partnerships. This included managing the company’s branding strategy through advertising, marketing, promotional activities, etc. Finally I managed all of our marketing channels which had a direct impact on increasing revenue targets.

I communicated daily with all segments of the company, using my creativity and problem-solving skills to inspire them to do their best work, reduce acquisition costs, and generate measur- able ROI across all channels.

Partner / Chief Marketing Officer

Creative Impact Solutions / Orlando, FL 01/11 to 12/13 This role presented a dynamic opportunity to use both my digital and traditional marketing expertise across multiple channels to increase revenue dramatically.

The role encompassed five segments: Business and Prod- uct Development; Design and Production of Sales Materials; Demand Generation Strategy and Campaign Execution; Man- agement of Teams, Vendors, and Partner Relationships; and Maintenance of Software and Resources.

My responsibilities included the management of internal and external creative resources, and consulting with technology, software, and consulting clients to develop marketing materials and execute campaigns.

Through insight and an agile approach, I designed and guided marketing programs with forwarding momentum, delivering the strength and stability of a full-service marketing firm under tight deadlines and helping the company achieve over 350% growth. Senior Director of Marketing

i-Tech Support / Orlando, FL 01/14 to 04/19

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