ROB CAVE JR.

robcavejr.com

Brooklyn, NY

347-***-****

ad1lgv@r.postjobfree.com

EXPERIENCE

Freelance - Multimedia Artist / Creative Director- 2019-Present A versatile and innovative multimedia creative, I excel in producing music videos, websites, album covers, packaging, logos, animations, t-shirts, Augmented Reality filters for social media, and compelling content for a diverse clientele across various markets from music, to comedy, to fashion. My directorial and editing skills have been instrumental in elevating indie hip- hop artists Billy Woods and Tanya Morgan to cult-favorite status, significantly enhancing their visibility by matching their off-kilter rhyme styles with equally compelling visuals. I specialize in crafting engaging motion graphics and multimedia experiences that enhance live performances, driving audience engagement. Notably, I’ve achieved an outstanding surge in YouTube viewership for my clients, increasing average video views across social platforms. New York Post - Interactive Designer - 2013-2019

At the iconic New York Post I had the privilege of collaborating with renowned clients such as Neiman Marcus, Barneys, Saks 5th Ave, Macy’s, Supreme, Kanye West, Netflix, NY Lottery, Steve Madden, and more, designing desktop, mobile, and print ads tailored to diverse needs and targets. My contributions played a pivotal role in the transformation of Post Studios from an in-house ad service department into a thriving marketing firm. Additionally, I excelled in crafting comprehensive PowerPoint presentations and dynamic infographics for internal meetings and reports, a testament to my ability to distill complex information into compelling visual narratives.

•I reformatted existing client assets to meet the specific requirements of high-traffic websites, including pagesix.com, pagesixstyle.com, decider.com, and nypost.com, reaching a massive audience of 73.1 million unique visitors and 368 million page views daily.

•My role as the dedicated designer for Post Studios' relationship with Netflix was marked by a relentless commitment to excellence. Over this partnership, I meticulously designed and produced an array of promotional materials, including web banners, emails, print advertisements, and sponsored editorial content, all aimed at showcasing Netflix's new programming.

•The culmination of our efforts yielded a resounding success. Our creative assets not only effectively captured the essence of Netflix's content but also engaged audiences on multiple platforms. As a result, we witnessed a significant boost in viewership and a strengthening of the Netflix-Post Studios partnership, underlining the fruitful impact of our design work.

•I was responsible for the design and distribution of the weekly email blasts for Newscorp’s diverse umbrella of brands including luxury travel newsletter Alexa, Post Sports, legendary gossip brand Page Six and streaming entertainment hub Decider.

•My management of end-to-end brand identity, from initial pitch to final production, not only ensured client satisfaction but also boosted the rate of new and return business, reflecting my results-oriented leadership.

•Innovated new advertising products to ensure our ads reach the most readers daily. 1

Freelance - Multimedia Artist - 2009-2013

My career has been a thrilling exploration of innovation, diversity, and the transformative power of creativity across continents. From 2009 - 2013 I travelled across Europe and Africa lending my talents to touring musicians, global brands, and museum exhibits. My work is a testament to the boundless possibilities of travel, innovation, and diversity, serving as a constant source of inspiration and an unwavering commitment to uniting the world through creativity.

•Beyond the digital realm, my travels have taken me on tours alongside iconic artists such as The Roots, KRS-One, Rakim, GZA, and Freeway. Armed with multimedia tools and spatial projecting technologies, I've redefined live performances, captivating audiences with dynamic stage visuals. This journey reflects my commitment to pushing the boundaries of live entertainment across diverse cultures and venues worldwide.

•A highlight of my creative journey was shaping the visual identity of Color BASH, a groundbreaking traveling exhibit celebrating Dutch wax fabrics across Africa. This project not only showcased my commitment to cultural diversity but also served as a vibrant tapestry of innovation and global exploration. National Basketball Association - Interactive Designer - 2005-2009 Throughout my career I have been fortunate enough to lend my talent to brands that have had a great impact on my upbringing, the NBA was one such place. My time there was defined by more than just design. I prioritized infusing fun, excitement, and engagement into every facet of the NBA fan experience, which wasn’t difficult being such a huge fan myself.

•Throughout my tenure, I led the design and production of captivating content for annual marquee NBA events such as the All-Star Weekend, Draft, Playoffs, and Finals. My work ensured that we consistently delivered visually compelling experiences that resonate deeply with fans.

•My approach revolved around making NBA interactions enjoyable. Whether crafting playful arena graphics or creating engaging visuals for televised games, I committed to turning every fan moment into a fun and memorable one. Okayplayer - Graphic Designer - 2000-2005

I managed Okayplayer's website design, creating full sites for sponsored artists like The Roots, Common, D'angelo, along with designing banner ads, print materials, and merchandise. Innovated the tour diary for Questlove during the 2000 Okayplayer tour, pioneering new standards for tour documentation. Led branding and merchandise design for the tour, contributing to its success and establishing recognition within the record industry. Transformed the in-house design team into a full-service design and marketing agency, expanding services to external clients. SKILLS & EDUCATION

AA MEDIA ARTS & ANIMATION, ART INSTITUTE OF PHILADELPHIA Technical knowledge of: Adobe Creative Suite(full), Cinema 4D, Blender, 3DS Max, MAYA, Final Cut Pro X, Spark AR, Procreate, Sketch, Figma, Affinity Designer, PowerPoint, HTML, CSS, Javascript, Actionscript, Advertising, Marketing, Responsive Design, Email Design, Social Media Graphics, Banner Ad Design, Photo Editing and Retouching, Color Correction, Workflow Optimization, UX, UI, Motion Graphics, Typography, Font Pairing, Kerning and Leading, Color Theory, Illustration, Animation, Photography, Print, Digital, Broadcast Editing, Storyboards, Brand Identity, Live Streaming, Audience Engagement, Presentation Design, Client Relationship Management, Client Consultation and Needs Assessment, Multitasking, Music Production.

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