DAVID SCHONFELD
Virginia Beach, VA ***** ● 323-***-**** ● ad1l5k@r.postjobfree.com ● www.linkedin.com/in/david-schonfeld
SENIOR OPERATIONS AND TECHNOLOGY EXECUTIVE
Senior leader focused on helping organizations become more effective through operational excellence. Focuses on how to leverage technology to achieve company objectives in the most cost-effective manner. An ability to independently evaluate the way business is conducted has also led to strategic reviews of markets and products. Has been successful in improving operational and product delivery across multiple industries. Particular expertise in digital content delivery on a global basis.
LEADERSHIP ACUMEN
Content Delivery Expertise ~ Global Distribution/Go-to-Market
Operational Process improvement ~ Start-up Experience ~ Key Relationship Management
CORE COMPETENCIES
Career long experience in successfully managing content delivery. As delivery technology has morphed and expanded, have worked with almost every technology as utilized in the United States as well as across multiple national technological tweaks to global systems.
Has been involved in the creation of strategies and subsequent execution of national, regional, and global go-to-market efforts. This includes determining appropriate content delivery technologies as well as localizing content as appropriate.
Proven track record in global organizations of evaluating operational processes and then working with local and head office staff to modernize and streamline methodologies, processes and redundant systems.
Helped to create and a successful spin off freelance production company. Participated in creating the operational framework and negotiated directly with prospects to build a production facility that remains a player in today’s market.
Strong relationship management skill set. Able to quickly identify and understand the client’s needs and then create a solution which also meets corporate financial goals and technical capabilities.
SIGNIFICANT ACCOMPLISHMENTS
Content Delivery Expertise: At dss+ many of the contracts required delivery of content via a specific but outdated legacy and expensive to maintain Learning Management System (LMS). This was due primarily to interface and firewall issues put in place by various countries regarding digital workflows. Researched workflow methodologies focusing on client needs and various national laws on digital workflow. Once hurdles were identified selected a vendor with expertise in eLearning content delivery and worked with Legal and IT teams to address any contractual issues. This approach created workflow efficiencies and established common global practices. Costs are being reduced by 60% and headcount reduced by up to 70%.
Global Distribution/Go-to-Market: SonyLiv, Sony’s Indian based business utilized an internet-based platform to delivery live channels and sporting events to India. After the launch of Sony-ESPN, SonyLiv could not use its platform to show ESPN product. In addition, SonyLiv was not effectively utilizing its digital rights to distribute sporting events live or with a timed delay. Worked with a systems integration partner and designed a solution to manage both streaming live content as well as virtual applications to edit both clean and branded. Provided SonyLiv the technical backbone to become a global over the top platform. The new platform also reduced expenses by $2.5M.
Operational Process Improvement: The dss+ Learning and Development group was a subsidiary of dss+ and had never been fully integrated into the company and even internally was siloed, particularly the production organization. Initially there were 5 project managers split between three locations who operated independently but tended to focus on production of specific types of content. Naming conventions across the silos were not consistent nor were pricing conventions. Inventory legacy assets and required that assets be combined on to a global platform. Implemented a centralized project tracking platform and replaced and reduced existing vendors. Laid off 50% of the team and integrated all three locations into a follow the sun operation. Result was a more competitively priced product plus the ability to measure ROI, NPV and IRR on projects.
Start-Up Experience: Andrita was a spinoff of Playboy Entertainment to consolidate all channel origination, production, and postproduction in one place. Playboy had tried to do this with a third party who ultimately went bankrupt. Hired to form Andrita based upon a business plan I had prepared as a consultant three years previously. Sourced new channels to augment Playboy channels, upgraded the facility into a full HD production space and integrated a tapeless all digital channel origination facility. Sold production to MYV, HBO, Showtime, AMC, Food Network, and others. Facility sold profitably and is still in existence under a different name.
Key Client Relationship Management: At Andrita, was responsible for growing the number of channels using the origination facility. Negotiated a contract with IntelSat based upon using IntelSat’s sales force to sell transponder space and drive channels to Andrita for origination. Using three transponders split existing channels across the three and established an interesting cable neighborhood to attract young networks which would benefit from the positioning. Also managed the relationship with the City of Los Angeles which involved numerous issues from parking to permits to inner city neighborhood relations.
EXECUTIVE HISTORY
The Switch
Director, Sales Engineering
2023 - present
Virginia Beach, VA
Providing global solutions for live production and live content transmission over IP and traditional fiber networks.
Dss+
Global Project Director,
2018 - 2023
Virginia Beach, VA
Media Operations
Formerly DuPont Sustainable Solutions, a leading provider of operations management consulting services. Leadership position in the learning & Development Division.
A&E Networks, Asia
Head of Operations
2017 – 2018
Singapore
Providing broadband global content and distribution service, including linear channels, video on demand (VOD) and over the top media services (OTT).
SONY Pictures Entertainment
Director, Technical Operations
2015 - 2017
Singapore
Global producer and distributor of content.
Cinémoi North America
Director of Operations
2012 - 2014
Los Angeles, CA
Television network focusing on film, fashion, and international style
Independent Consultant
Operational and Technological
2009 - 2014
Various Locations/Companies
Consultant
Andrita Media
Head, Accounts and Technical Services
2004 - 2009
Los Angeles
Spin off of Playboy Entertainment. Was an independent high-definition digital media facility.
EDUCATION
University of Phoenix
MBA
Hampshire College
Asian Studies/Civilization