SHARON H. PURCELL

ad1kmy@r.postjobfree.com 425-***-**** https://www.linkedin.com/in/sharonpurcell SALES / BUSINESS DEVELOPMENT EXECUTIVE

EXECUTIVE PROFILE

Career Snapshot: Sales/Business Development Executive with diverse experience in Fortune 500 and small-to-medium businesses. Charismatic communicator known for delivering results when the stakes are high. Thrives as the company spokesperson and evangelist; able to convey product value, translate vision into reality, and inspire teams and decision-makers to action.

Measurable Success: Applied presentation and communication skills to drive award-winning business transformations and double-digit growth, with millions in profit gains. Proved sales and business development abilities in consumer goods, construction, and healthcare sectors.

Personal Brand: Persuasive leader, deep listener, high energy, adaptable, empathetic, proactive.

Core Competencies: Consultative Business Development • Influential and Persuasive Communications • Client Service Skills • Interpersonal, Relationship Building /Management • Compelling Presentations • Excellent Written & Verbal Skills • Sales Strategy Development & Execution • Public Speaking

PROFESSIONAL EXPERIENCE

NURA HEALTH, SPC Seattle, WA 2018 - 2022

Chief of Staff

CEO’s partner/advisor on strategic priorities in a mission-driven healthcare informatics company. Proven executive leadership skills and expertise collaborating and influencing in complex matrix environments. Highly effective communication and interaction with senior-level professionals. Responsible for identifying, evaluating, and managing new business opportunities.

Influential Communicator. Advisor to the CEO and executive team on business development, financial and operational activities; organize and prioritize critical issues and information to facilitate efficient decision-making and execution, and maintain strategic alignment across the organization.

Relationship Management. Cultivate strong relationships to establish trust, open communication, and collective responsibility to influence change across the organization.

Operational Leadership. Own and continuously improve company’s operating rhythm by managing/facilitating executive team meetings, business reviews, advisory board meetings.

Collaborative Leadership. Primary point of contact and liaison between leadership team, strategic partners, stakeholders and investors. Provide oversight and guidance to projects of critical importance. Collaborate in the execution and leadership of strategic initiatives and key priorities.

CONCURE ONCOLOGY Mercer Island, WA 2015 to 2018 Healthcare start-up focused on treating early-stage breast cancer Brand & Marketing Manager

Vital member of a healthcare start-up recruited to develop, implement and execute marketing, brand and business development initiatives. Led and managed company relationships with vendors, strategy partners, media and industry organizations, and clients. Served as company spokesperson for creating awareness, reinforcing brand, and developing new business by delivering high impact presentations to civic organizations, women’s groups, partners and Board. SHARON H. PURCELL 425-***-**** (M) ad1kmy@r.postjobfree.com Page 2

Brand Building. Positioned company as market-disrupting game-changer in post lumpectomy radiation treatments, creating value for clients, shareholders, and patients.

Team / Corporate Culture Development. Developed, planned and facilitated Strategic Planning Workshop and Brand Workshop for executive team and staff.

Business Development. Leveraging sales expertise, generated new business leads with patients and providers through sales presentations/speaking engagements (averaging 15 public speaking engagements/year) and marketing campaigns. Collaborated with Business Development team to nurture leads into new business opportunities.

Sales Support/Lead Generation. Created marketing/sales collateral for team’s selling activities including brochures, PowerPoints, sell sheets and trade show displays. Marketed to targeted prospects via social media ads and email marketing campaigns. Attended industry conferences and sold the company’s value proposition to prospective clients to generate leads; actively followed up with prospects to expedite sales cycle.

Sales Pipeline Management. Responsible for maintaining sales pipeline and generating reports in CRM for sales pipeline development.

NURA HEALTH Seattle, WA 2011 to 2015

VP, Client Development

Executive Team member for healthcare informatics startup focused on performance-based integrative healthcare. Recruited to translate the company’s market-disrupting vision into a communications and partnership development strategy. Cultivated prospects for integrative healthcare provider network and technology platform, and developed marketing, communications, and branding strategies.

Brand Building. Positioned company as a healthcare industry trailblazer creating value for self- insured businesses through savings generated by non-traditional healthcare providers.

Business Development. Galvanized the interest of potential investors and prospects by delivering presentations featuring value-focused messaging and highly energized presence. CONSULTING & STARTUP ENGAGEMENTS 2008 to 2013

Vice President, Sales, CareCap, LLC – Kirkland, WA Joined healthcare startup providing innovative, low-cost financing for elective procedures and for individuals lacking adequate insurance coverage. Delivered presentations to potential investors and directed sales team to close 15 beta-testing partnerships with medical/dental practices. National Director – Centers of Excellence, CordTrack Partners – Dallas, TX Spearheaded sales / marketing strategy and campaigns for healthcare startup that set the foundation for investor support, and developed training program for physician and office liaisons. Certified Trainer - GenderSpeak, Marsha Clark & Associates – Dallas, TX Led workshops for leadership development firm on workforce communication and teamwork in multi- disciplinary environments.

GENERAL ELECTRIC Dallas, TX 1993 to 2008

Senior Manager, Client Development – GE Money 2006 – 2008 Charged with strengthening $1B relationship with large US retailer client to retain / renew 10-year contract for private-label credit card representing the company’s largest net profit source.

Account Rescue. Within 6 months completed client project that floundered for 4 years, delivering rapid value to client and $1M in incremental revenue to company.

High-Visibility Project. Executed successful $28M consumer-focused project by translating client’s business needs into concrete solutions and action plans.

Keynote Speaker. Chosen to address Women in Business Leadership Conference at McCombs School of Business, University of Texas on subject of risk-taking and innovation. SHARON H. PURCELL 425-***-**** (M) ad1kmy@r.postjobfree.com Page 3

Award. Recognized globally as “Region Leader of the Year” for GE Women’s Network, a professional development organization with 50,000 members. Marketing Program Manager – GE Real Estate, Business Property 2004 – 2006 Following success of leading parent company’s cross-sell initiative, hand-selected to expand the cross- sell model to financial services division providing commercial loans to small businesses. Trained sales teams, improved call center activities, and guided marketing team to create marketing campaigns.

Strategic Alliances. Established 15 marketing partnerships with other GE business units to facilitate cross-selling opportunities, generating $35M in incremental revenue in first year.

Demand Generation. Used call center and value statements to increase market penetration by 100% through outgoing calls and direct mail, generating 600 leads for $700M pipeline. Boundaryless Selling (Cross-Sell Initiative) Leader – GE Corporate 2003 – 2004 Selected for CEO-sponsored, company-wide initiative designed to maximize revenues through cross- sales. Resuscitated a struggling initiative, implemented a new cross-sell program, and led 5,000 professionals in 20-state western region.

Sales Program Leadership. Launched program that bundled products and services for key verticals: healthcare, retail, energy, construction, automotive, and aviation.

Cultural Transformation. Used consistent messaging to achieve acceptance and enthusiasm for cross-divisional collaboration across business units, from C-level to field sales.

Sales Results. Produced $1B through 700 cross-sell deals in a single year, an unprecedented 65% revenue increase.

Award. Won “Hub Leader of the Year” award for mentoring and performance in GE Women’s Network, a professional development organization with 50,000 members. Regional Manager of Distribution – GE Appliances 2000 – 2003 Strengthened the GE brand by driving a paradigm and cultural shift for 14 distribution partners providing home delivery services for major retailers.

Change Management. Implemented a new business model requiring distributor staff to wear GE-branded uniforms and drive GE-branded vehicles when making home deliveries; provided customer service training to ensure consistent professionalism with consumers. Established quality and service performance metrics and surveyed consumers to rank distributors.

Market Leadership. Propelled GE to dominate national home delivery; ranked #1 or #2 for 3 years by achieving highest national average of 94% quality of service score.

Award. Received President’s Award for “Excellence in Execution.” Area Sales Manager – GE Appliances 1993 – 2000

Drove appliance sales in various market segments: single-family home builders, property management companies, and distribution partners. Trained junior representatives in sales techniques.

Sales Success. Produced $6M to $9M annually with average $2.3M profit.

Top Performer. Consistently ranked in “Top 10%”; achieved 100%+ of quota all 6 years.

Major Competitive Win. Delivered highest US market share growth in property management segment with 14% gain compared to 2% industry average.

Sales Expertise. Rated by management at “Mastery” level for executive-level selling, cold calling, customer presentations, prospect development, deal closing, and customer service.

Mentoring & Development. Served as founding member and leader of GE Women’s Network, an initiative to attract and groom top female talent; organization grew to 50,000 members and resulted in women leading GE businesses and contributing $50B to the bottom line. EDUCATION

B.A., English Writing / Communications, ST. EDWARD’S UNIVERSITY – Austin, TX Certified Six Sigma Greenbelt; Certified Trainer, GenderSpeak – The Heim Group

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