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Direct Marketing Accounts Receivable

Location:
Boca Raton, FL
Posted:
November 30, 2023

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Resume:

ROBERT P. ROSE **** Enclave Way, Boca Raton, FL **496 - Cell: 973-***-**** - Home: 561-***-**** - Email: ad1k9p@r.postjobfree.com

OBJECTIVE As a seasoned Marketing & Sales Professional who has worked in two very fast-paced professions; Corporate Finance & Lending and Direct Marketing & Mail Communications, I look forward to bringing my experience and expertise to a company that strives to increase brand awareness and market share year after year..

PROFESSIONAL EXPERIENCE DUNHILL INTERNATIONAL LIST CO., INC.: Boca Raton, FL (2015-2023) Director of Marketing & Business Development Sales: 85 year old direct marketing firm specializing in providing worldwide businesses with custom compiled consumer & business marketing lists, direct mail printing services and strategies to attract new global clients. •• Responsible for creating creative ways to obtain new customers by developing specialized targeted email and telephone m marketing campaigns. Created, wrote & designed graphics for all marketing campaigns • Worked closely with market reresearch firms, financial & investment advisors, nonprofits and medical professionals.

BOB ROSE CONSULTING: Boca Raton, FL (Semi-Retired: 2012- 2015) • • Worked with diverse businesses that required: Equipment Financing, Working Capital & Accounts Receivable Financing.

AMERICAN EQUIPMENT FINANCE (Ascentium Capital) Warren,NJ (2003-2012) Vice President: Sales & Marketing: Equipment Financing, Working Capital Loans & Accounts Receivable. •• Planned successful campaigns to attract and develop new vendor and lessee relationships: local, state & national levels. II iiiiInitiated new marketing & sales campaigns using CRM telemarketing, email blasting & direct mail printed materials, that g ggenerated well over $20 Million in yearly leads. Created, wrote & designed graphics for many of our marketing campaigns.

HIGHLAND CAPITAL CORP.* Little Falls, NJ (1999-2003) • HCC was one of my largest clients and sold my printing company at their request to take a position with HCC. Director of Marketing & Sales: Equipment Financing & Leasing Division • • Oversaw and updated daily new vendor and lease leads for marketing of our asset-based funding products • Created & imimplemented new marketing programs with an emphasis on CRM software to track leads and scheduled and monitored all ttttargeted email marketing campaigns. • Hands-on manager with highly developed negotiation skills and the ability to eevaluate new market trends and adapt quickly to changes in the business environment.

SUPERIOR/JERSEY PRINTING: Newark & East Hanover, NJ (1973-1999)))) • Family owned business established 1931. Sold 1999 to work for HCC (per above). President/CEO: January 1985-July 1999. VP-Sales & Marketing: January 1973-January 1984.

EDUCATION Fairleigh Dickinson University: Madison, NJ • Degree: Bachelor of Science – Major: Marketing/Advertising May 1973. Rochester Institute of Technology: Rochester, NY • School of Printing-Continuing Education Courses 1973.

COMMUNITY SERVICE AFFILIATIONS Habitat for Humanity: Delray Beach, FL – 2012-2015 • Nonprofit builds homes for low income families Opportunity Project: Millburn, NJ – 1998-2004 Board of Trustees/Board Secretary • Empowering people with brain injury.

REFERENCES: Available upon request • Full-Time / Part-Time



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