William Ellis

Sales and Marketing professional with a diverse background and skill set

Berwyn, PA 19312

ad1k7z@r.postjobfree.com

+1-210-***-****

Accomplished Sales and Marketing professional with a diverse background in Hospitality, Real Estate, Development and Healthcare. Always focused on results with a drive to continually exceed goals. Authorized to work in the US for any employer

Work Experience

Real Estate Agent

Exquisite Properties, LLC - San Antonio, TX

October 2018 to June 2023

• Developed skills to focus on the web-based cultivation of potential buyers and sellers.

• Established a working partnership with Zillow to garner leads for both buyers and sellers. Providing weekly updates and managing more than 30 viable leads at a time.

• Contracted and closed 2-3 transactions monthly while continuing to nurture customer base Real Estate Agent

The Phyllis Browning Company - San Antonio, TX

October 2015 to October 2018

• Cultivated personal relationships via open houses, prospecting calls and receiving agency sign calls.

• Worked with first time and experienced home buyers through the search, contracting, negotiating and close of a purchase.

• Prepared listing presentations for sellers to include a comprehensive comparative market analysis, marketing suggestions, and the listing and sales process Marketing Communications Lead

Carenet Healthcare Services - San Antonio, TX

October 2010 to October 2015

Drives the company’s brand and efforts to maintain a strong marketing position and strategy. Collaborate with other members of the marketing team to ensure key, strategic messages are delivered effectively to the target audiences. Over arching responsibility is to generate leads and assist the sales team in meeting company sales goals. For the past two years team sales goals of have been exceeded and the company has seen a growth of 150%.

- Responsible for the development and implementation of marketing plans services and initiatives.

- Identify opportunities for promotional partnerships with relevant organizations and websites for effective delivery of marketing campaigns.

- Develop a collateral system and presentation format enabling the sales team to execute a higher percentage of professional presentations to prospects.

- Research and track competitors to provide analysis of positioning, brand promise, competitive solutions

- Target and create initial case studies for the company and married the efforts into a powerful email marketing campaign garnering an average open rate of 11% and click through of 5%.

- Launch and maintain company website, increasing site traffic by 30% and creating a powerful sales tool for the lead generation agents, sales and client services team.

- Develop and launch landing pages for targeted campaigns.

- Identifies pertinent PR opportunities for expert positioning of leadership, employee recruitment and to strengthen the brand.

- Develop and execute email marketing campaign for both lead generation and recruitment.

- Launch Social Media campaign to build SEO, recruit employees, and expert positioning growing LinkedIn

(targeted) audience by half in four months.

- Research and prepare for industry trade shows including negotiation of packages, presentation opportunities, booth and collateral materials, advertising, attendee communications and follow-up opportunities.

- Fosters relationships with outside business, vendors, ad/design agencies and partners. Account Executive

KGBTexas - San Antonio, TX

October 2007 to October 2010

Increased brand recognition through strategic public relations and marketing programs. Presented new strategies that expanded current account relationships and increased penetration. Designed and executed successful social media strategies for marketing and PR operations. Selected Projects:

Koontz McCombs The Broadway

- Provide guidance in the strategic marketing and communications plan of a multi-million dollar luxury high rise project that established it a “one of a kind” in the city.

- Fostered partnerships with high-end retailers that are exclusive to this property and helped to establish and maintain its reputation.

- Garnered placements in targeted publications resulting in increased traffic for the property

- Planned and managed media, city and area leaders tour to create awareness and establish a perceived buy-in of the project.

Wal-Mart Stores

- Increased sales, store traffic and brand awareness through inventive public relations and marketing strategies.

- Researched and tracked regional and local ordinances with effects on retail business. - - Assist local Wal-Mart stores with public outreach projects and facilitating interviews with local media outlets.

- Conducted public affairs campaign for the region, managing simultaneous media events in separate cities.

- Placed stories in conjunction with Wal-Mart Stores seasonal initiatives and identified opportunities. San Antonio Board of REALTORS®

- Researched, planned and executed a total image building, public awareness and expert positioning campaign for San Antonio’s largest trade organization.

- Established aggressive media relations campaign to garner placements in print and broadcast media 2-3 times monthly.

- Working during the “Great Recession” to maintain the value proposition of home-ownership

- Monitoring local development issues and helping SABOR to relate it’s stance in a positive manner.

- Built the REALTOR® brand into a trusted local adviser in a tough economic climate tied nationally to the industry.

Marketing Manager

SMG - Corpus Christi, TX

October 2005 to May 2007

Designed media programs and submitted buys through special negotiated rates. Delivered unsurpassed customer service while fostering new and existing relationships with clients to increase revenue for the building.

Projects:

Harlem Globetrotters, Group Sales Efforts

- Increased sales activity and profits through internet initiatives, and a beneficial partnership with the building’s naming sponsor.

Christus Spohn Health System

- Achieved the goal of gaining Christus Spohn Health System as a building sponsor.

- Presented and negotiated a package that will lock the organization in the building for 3 years. Media Relations Specialist

Kailo Communications Studio - Corpus Christi, TX

November 2001 to May 2003

Developed and commenced public relations programs for an extensive client base increasing brand recognition and driving revenue growth.

Projects:

Port Industries of Corpus Christi

- Procured media placements in the Coastal Bend area following the deregulation of energy providers in Texas.

- Instrumental in securing community partnerships for the company.

- Developed crisis management plans, trained executives in media concepts, and provided planning and organization for community events such as; March of Dimes and early voting rally’s. American Bank

- Developed structured media training for the top executives and implemented media relations plans for several projects, with a 100% success rate for garnering local media attention on all initiatives.

- Collaborated with the bank’s advertising and marketing representatives in the design and delivery of the Banks Mission Message.

Account Coordinator

The Headline Group - Atlanta, GA

March 2000 to April 2001

Led a web based projects team to support and manage media/PR initiatives for a diverse range of industries. Created project status reports for presentation to clients and management. Projects:

Sports Lawyer Association Annual Conference

- Directed a project that successfully procured 25 placements in legal publications.

- Secured an audience in a national publication featuring the specialization of Sports Law and the conference.

- Key role in acquiring more pre-registrations than any prior years at the conference. Balentine & Company

- As the lead project coordinator, garnered national publication placements for the company’s president and vice president.

- Skillfully negotiated appearances on network media outlets such as: CNN, CNBC and others.

- Planned multiple media tours for the Company President. Education

Associate's degree in Culinary Arts

Del Mar College - Corpus Christi, TX

August 2003 to May 2005

BS in Public Relations

Georgia Southern University - Statesboro, GA

1993 to 1997

Skills

• Graphic Design, Wordpress, Blogger, Social Media, SalesForce, Mac and Microsoft user

• Sales

• Real Estate

• Public Relations

• Digital Marketing

• Media Relations

• Project Coordination

• Catering (10+ years)

• Events management (8 years)

• Event planning (8 years)

• Email Marketing

• Google Analytics

• Search Engine Optimization (SEO)

• Market Analysis

Certifications and Licenses

Texas Real Estate License

February 2015 to Present

Pennsylvania Real Estate License

Assessments

Work motivation — Proficient

August 2023

Level of motivation and discipline applied toward work Full results: Proficient

Sales skills — Proficient

August 2023

Influencing and negotiating with customers

Full results: Proficient

Customer focus & orientation — Proficient

September 2023

Responding to customer situations with sensitivity Full results: Proficient

Customer service — Proficient

September 2023

Identifying and resolving common customer issues

Full results: Proficient

Work style: Reliability — Proficient

August 2023

Tendency to be reliable, dependable, and act with integrity at work Full results: Proficient

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.

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