Jaime K. McCormac

Fairless Hills, Pennsylvania LinkedIn

ad1j9u@r.postjobfree.com 609-***-****

SENIOR MANAGER, PRODUCT & PROJECT MANAGEMENT

Results-driven, innovative product & marketing professional with more than 20 years’ success in developing integrated campaigns and programs for B2B and B2C that increase market share, drive sales, and deliver top and bottom-line results. Proven expertise in project management coordinating complex projects in cross functional and cross-cultural environments.

Areas of expertise include…

Strategic & Tactical Planning

Budget Administration & Supply Chain

Market Segmentation & Analysis

Product Development

Multi-Channel Marketing & Integration

Project Management

Brand Strategy Planning

Business Technology & Social Media

Professional Experience

SENIOR MANAGER, PRODUCT MANAGEMENT, MARCH 2022 – JUNE 2023

NUTRISYSTEM, Ft. Washington, Pennsylvania

Lead the development and execution of annual plans for the Nutrisystem retail division including Ecommerce channels: Walmart, Sam’s Club, Amazon, Costco, QVC & HSN. Guided the strategic development of product management, marketing, content and execution of all promotional initiatives cross functionally with all teams and within ecommerce channels focusing on driving profitable revenue growth. Coordinated teams responsible for implementing various programs.

Owned the development of customer-focused product strategy, revenue models and vision

Successfully negotiated NS back on QVC for live shows after a 3-year hiatus; Lead development and execution of all QVC & HSN live show offerings increasing revenue by 12% YOY

Attained a 15% YOY revenue increase for AMZ due to changes to offerings, creative and digital

Spearheaded a new project management system for live QVC & HSN shows by determining tools & processes needed working with cross functional teams internally and externally

SENIOR PRODUCT MANAGER, JANUARY 2021 – MARCH 2022

ALPHABRODER, Trevose, Pennsylvania

Responsible for the development and management of B2B Demand Generation marketing programs, including strategic planning, KPI goals, execution, and ROI tracking. Managed a team of marketing professionals focused on executing national campaigns including industry social media platforms, email, and digital marketing. Utilized industry trends/buying to create personas to communicate unique, differentiated marketing to expand customer base & increase revenue.

Developed new strategy for hard goods side of the business achieving improved customer engagement by over 15%

Lead and executed new customer campaign for apparel increasing number of new account orders from 18% to 32%

Created competitive positioning strategy & campaigns directly resulting in increased sales versus industry competitors

Coordinated new global strategy for APAC market expanding hard goods product line

MARKETING DIRECTOR (CONTRACT), JUNE - DECEMBER 2019

PROFRESH INTERNATIONAL, Philadelphia, Pennsylvania

Lead development and implementation of marketing and brand strategies for oral healthcare products. Accountable for P&L. Create and execute digital campaigns, promotions, and brand messaging. Research and define target audiences. Worked with Oracle Identity Governance tech for legal and regulatory requirements as operations expanded within the US and ASIAPAC. Designed and executed new email strategies and developed new sales channels in both domestic and international markets.

Achieved 16% increase in monthly sales with new targeted advertising

Launched new product and branding through seller central on Amazon channel with accompanying digital campaign

Increased conversion rates with post-click marketing platform.

SENIOR DIGITAL PROJECT MANAGER (CONTRACT), JANUARY – JUNE 2019

PROJECT MANAGEMENT INSTITUTE (PMI), Newtown Square, Pennsylvania

Project management for new products strategies, digital assets, and e-commerce in Waterfall and Agile methodology. Established and monitored key performance indicators (KPIs) to inform strategy and decision-making. Project managed initiatives that lead to Improved user experience (UX) and increased brand awareness. Aided in measuring and reporting financial performance, customer satisfaction, adoption, conversion, and abandonment rates.

Managed cross functional team of 12 and collaborated with business development, data analysis, operations & marketing

Devised and executed 20+ project management methodologies that lead to increased conversion rate by 33% & decreased bounce rate with redesign of responsive web pages

Communicated with stakeholders to provide accurate reporting and information regarding ongoing projects and initiatives

PRODUCT MANAGER, 2017 to 2018

AMRESORTS, Newtown Square, Pennsylvania

Collaborated with internal & external stakeholders to innovate traditional & digital initiatives for seven luxury, upscale brands. Led strategic digital marketing across multiple channels. Optimized spend to achieve measurable results. Directed new business development. Analyzed metrics to determine campaign performance and inform planning. Developed data-driven business cases for new marketing programs. Conducted competitive analysis and monitored market trends to recommend new opportunities.

Realized $35 million in revenue from strategic positioning of destination wedding & honeymoon packages; increase in domestic and international markets of more than 12% YOY

Created and launched offerings for three new brands for North, Central, and South America

Improved open and click rates by 14% with tactical email strategies and audience segmentation

Led internal & external teams including 55 wedding teams throughout Mexico, Costa Rica, Dominican Republic, & Jamaica

MARKETING MANAGER, 2012 to 2016

SR. PROJECT MANAGER, 2016 to 2017

GS1 US, Lawrenceville, New Jersey

Consulted and collaborated with business executives in the pharma, healthcare and food service industries to create industry-specific programs and tactics. Managed strategies and campaigns for various healthcare products specifically medical devices and pharmaceuticals. Oversaw traditional and digital marketing campaigns including customer segmentation, design, and content development. Managed vendor sourcing, trade shows, events, conferences, and speaking engagements.

Generated more than $10 million in revenue from specialized retention campaigns

Maintained 93%-member satisfaction rating with the Healthcare and Foodservice industries

Increased food service membership initiatives by 15% and healthcare membership initiatives by 9%

Conducted market research & identified solutions to challenges faced by FDA regulations for external stakeholders

SENIOR REGIONAL MARKETING MANAGER, 2008 to 2012

DOW JONES & COMPANY, South Brunswick, New Jersey and New York City, New York

Directed cross-functional teams and projects for partners at The Wall Street Journal (WSJ) and Dow Jones Newswires. Collaborated across teams to execute integrated global campaigns and ensure consistency of messaging. Collaborated with corporate team for M&A and corporate development, including target assessment, financial modeling, new product development, and valuation.

Increased conversion rate of prospects to leads by more than 10% for investment banker segment

Created website for new DJ Investment Banker product that was selected by Rupert Murdoch and featured on a WSJ page

Executed new strategies for DJ Newswires segment resulting in increased subscriptions with minimal budget

ADDITIONAL EXPERIENCE

BRAND MANAGER, Peterson’s; SENIOR MARKETING PROJECT MANAGER, Church & Dwight

Educational Background

Master of Business Administration (MBA), Marketing with Cyber Security Certificate

University of Phoenix, Phoenix, Arizona

Expected Completion Date 2025

Bachelor of Science, Business Marketing

University of Phoenix, Phoenix, Arizona

Associate of Science, Business

Mercer County Community College, West Windsor, New Jersey

TECHNICAL PROFICIENCY

Microsoft Office Suite, Salesforce, Adobe Campaign, Oracle Identity Management, Eloqua, Marketo, Klaviyo, Contribute, Sitecore, Workfront, SEO, PPC, CRM, ESP, UX, CX, CRM, Marketing Automation, SiteCore, I.R.I. Database, Jira, Confluence, Asana, Trello, Monday.com, SMART, Shopify and Trustpilot

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