Responsive CMS Product Management Leader

AMY CRAIG

Louisville, KY ***** 415-***-**** (EST) ***.*****@*****.*** LinkedIn (in/amycraig)

EXECUTIVE ADVISORY & LEADERSHIP IN PRODUCT MANAGEMENT, MARKETING, AND SALES

Entrepreneurial leader with over 20 years of experience bringing emerging technologies to market with global development teams, delivering competitive intelligence and go-to-market advisory for executive-level decisioning, translating customer needs into problem-solution fit for technology optimization and process improvements, driving complex transformation initiatives with decentralized stakeholders in matrixed environments, and building cross-functional, high performing teams in integrated marketing, consultative sales and support, and project and program management roles.

PROFESSIONAL EXPERIENCE

ELEVANCE HEALTH, LOUISVILLE, KY (REMOTE), JAN 2021 – OCT 2023

IT Strategy and Planning Director, Whole Health Platforms

Position impacted by corporate-wide Q4 2023 Reduction in Force due to IT budget cuts and offshoring

New leadership role in strategy consulting that initiated advisory engagements to optimize the member experience in care management platforms, AI-enabled ambient intelligence capabilities, omnichannel contact center platforms, care advocacy workflows, and future state technology

Director of Project Management, Government Marketing

Recruited for role and promoted two levels from people leader to individual contributor leadership in IT

Led remote teams of managers, associates, and contractors in project management, operations, creative, regulatory and compliance to execute 13K member communication projects annually within budget and mandated timelines for Medicaid contract implementations in 27 states

HUMANA, LOUISVILLE, KY (HYBRID), OCT 2016 – JAN 2021

Senior Category Manager, Procurement

Promoted to an IT advisory role for technology investments in the CTO office for infrastructure

Defined the enterprise technology category strategy for vendors in digital health and analytics, healthcare services clinical and pharmacy, and omnichannel contact center applications (CEO 2020 digital transformation initiative), achieving $40M in contract savings against a $1M savings goal

Senior Product Development Professional, Trend and Innovation

Promoted to a senior role in procurement given record setting completion of CEO initiatives

Fast-tracked the acquisition of a member-centric care management/utilization management platform vendor (CEO 2019 digital transformation initiative), leading requirements definition and vendor sourcing and selection with cross-functional stakeholders and executive leadership

Delivered technical guidance for a telehealth platform vendor rollout for new behavioral health care delivery, advised on remote monitoring and smart home device partners, deprecated a specialty care scheduling platform vendor at primary care sites, and delivered ad hoc executive intelligence

Senior Product Management Professional, Digital Experience Marketing

Started contracting while startup/VC consulting, hired full-time and relocated, promoted to Innovation

Delivered multiple product releases simultaneously of personalized consumer applications with offshore development teams to enable member self-service experience and reduce support costs

Vice President of Marketing and Sales, MakeTime (acquired), Lexington, KY, AUG 2015 – AUG 2016

Relocated to join a Series A startup as a founding leader with investment from a former employer

Developed integrated marketing, outbound sales, vendor support, and strategic partner teams

Built the supply side of a manufacturing marketplace with over 150 suppliers and manufacturers, delivered qualified demand side leads with 40% MoM growth, and closed Tesla Motors R&D

Product Marketing and Release Manager, Leica Geosystems AG, San Ramon, CA, APR 2014 – AUG 2015

Recruited to join the global reality capture leader in a new role in software product management

Managed releases of four product lines and launched an industry first streaming cloud service

Coordinated with global sales leaders on regional go-to-market strategies and training delivery, and prepared release artifacts and competitive intelligence for product development plans and sales

Product Marketing Manager, Autodesk (contract), San Francisco, CA, MAY 2013 – MAR 2014

Joined a new product team formed from three startup acquisitions to launch a new product category

Supported internal/external launch of reality capture software and a reality computing paradigm

Produced website assets, product videos and marketing tools, thought leadership and co-marketing opportunities, subscription model support, and corporate events for sales and user communities

Product Marketing Director, SmartRecruiters, San Francisco, CA, JUN 2012 – MAR 2013

Recruited and relocated to join a Series A startup with new disruptive social recruiting technology

Collaborated with founder as the product marketing function to grow platform to 25K users and 100K job posts within six months without outbound sales or a marketing budget by design

Produced customer blogs and video tutorials for weekly product releases, customer success videos, partner marketing campaigns, analyst and influencer briefings, and trade show events

Vice President of Industry Engagement, PageUp (contract), Atlanta, GA, MAY 2011 – MAY 2012

Recruited to join an Australian talent management software leader to facilitate U.S. market entry

Managed teams for go-to-market planning, win/loss analysis, and customer success programs, delivered CI tools for sales and leadership, and managed analyst relations with Gartner and others

Enterprise Product Manager, Taleo (acquired), Atlanta, GA (remote), APR 2008 – APR 2011

Joined the dominant global leader of talent management software, responsible for a core business unit

Built a vendor agnostic, multi-tenant SaaS/PaaS platform that grew from 30K to 800K transactions annually, improved customer retention, and delivered measurable ROI on customer metrics

Defined and delivered backlog with agile teams, developed release artifacts and training for sales and support functions, defined software and services packaging and pricing, collaborated on vertical sales strategy for proprietary and partner assessment delivery, and provided guidance on competitive sales opportunities to close multi-year subscriptions (with sales recognition awards)

EDUCATION

Bachelor of Arts, Psychology Major, Philosophy Minor, University of Kentucky, Lexington, KY, and Mechanical Engineering undergraduate coursework completed at Vanderbilt University, Nashville, TN

Scholarship Recipient, Honors Program, Representative in Student Government and Panhellenic Council

Professional training in product management (Sequent Learning), scaled agile framework (SAFe), project management (PMI), product marketing (Pragmatic Marketing), business acumen (Acumen Learning), accounting (Kennesaw State University), and competitive intelligence (SCIP certifications)

VOLUNTEERING

Board Member, Kentucky YMCA Youth Association (kyymca.org)

Statewide non-profit organization and leading national model for YMCA Youth programs that promotes middle and high school youth leadership, civil service, and values development

Startup Advisor, Amplify Louisville RevIT Program, University of Louisville College of Business Forcht Center for Entrepreneurship and Greater Louisville Inc. Metro Chamber of Commerce

Annual business development program to support go-to-market initiatives of local startups

COMPETENCIES

BUSINESS COMPETENCIES

Startup/VC/new market advisory, business cases, budgeting and forecasting, financial models, org plans, employee selection and development, change management, digital transformation, opportunity recognition, design thinking, iterative design process, solution architecture, product management, project management, program management, agile, SAFe, SCRUM, waterfall, SDLC, DevOps, application lifecycle management, functional and technical requirements, roadmaps and release planning, release artifacts, implementation plans, user group and community development, buy/build/partner, vendor management, partner ecosystem, go-to-market strategy, consultative selling, sales enablement, pricing and packaging, contract negotiations, RFQ/RFI/RFP and POC/SOW/MSA documents, product marketing, content marketing, customer marketing, integrated marketing communications, demand generation, competitive intelligence and analysis, analyst relations, media and public relations, thought leadership, case studies, white papers, published market research, visual storytelling, event organization

TECHNICAL COMPETENCIES

No code/low code platforms, zero UI, cloud native architecture, APIs, SaaS, PaaS, IaaS, marketplaces, headless ecommerce, on-demand/self-service models, subscription models, personalization, simulation, CAD, CAM, CAE, GIS, BIM, PLM, BOM, JIT, ERP, SCM, reality capture, AR, VR, mixed reality, 3D printing, generative design, ML, AI, ChatGPT, computer vision, laser scanning, photogrammetry, point cloud and mesh data, UAV, IOT, sensor data, smart home devices, wearables, remote monitoring, ambient intelligence, CRM, Salesforce Clouds, Tableau, Adobe Experience Cloud, Marketo, ServiceNow, Jira, Confluence, Trello, Miro, Microsoft Office, Microsoft Project, Microsoft Visio, Azure DevOps, Power BI, Asana, Rally Software, Pivotal Tracker, Google Workspace, Google Ads, Google Analytics, YouTube Create/Studio, WordPress, Camtasia, Fieldglass, Workday, Oracle HCM

PERSONAL COMPETENCIES

Curious, strategic, analytical, creative, resourceful, inventive, open, flexible, ethical, deliberate, inclusive, empowering, collaborative, future-focused, customer-centric, action-oriented, solution-oriented

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