Scott L. Fernandez

The Woodlands, Texas *****

602-***-****

ad1j46@r.postjobfree.com

Experienced sales professional with a proven track record of success and more than 10 years of customer facing sales experience. Consistently recognized as a top sales performer and business development specialist.

•Vast digital product knowledge, providing the foundation to successfully serve as a trusted advisor to customers and prospects

•Experienced at managing very complex sales cycles within a team environment

•Responsible for growing and managing entire product portfolio line within a focused geographical territory

•Track record of successfully negotiating high dollar volume contracts

Scott Fernandez Realty Group 01/2015- Present

•Managed and maintained a professional and polished reputation capable of delivering excellent service resulting in customer loyalty

•Prepared, negotiated and drafted contracts

•Mentored and coached team members on strategies and approach to gain trust and build lasting client relationships.

•Responsible for over $100MM in sales

The Hearst Corporation 07/2010 – 01/2017

Diversified Communications Company with interests in magazine, newspaper, TV, radio and internet. The Houston Chronicle is Hearst’s largest newspaper property and the 7th largest newspaper in the USA.

Multi Media Sales Specialist – National and Major Accounts 6/2013 – 01/2017

Hearst Media Services/Houston Chronicle, Houston, Texas

•Responsible for growing annual revenues exceeding $6,000,000

•Lead strategic planning and negotiated annual contracts with senior level executives

•Preserved existing newspaper revenue in a declining industry by uncovering new opportunities with digital products including Search Engine Marketing/Optimization

•Executes new business development growth through identifying and "blueprinting" of target accounts to gain access to key decision makers and influencers throughout the business.

•Uncovers revenue opportunities in me and existing accounts through utilizing the sales process.

•Successfully moves account/prospect through the sales cycle and gains business by developing a win-win solution for the account, then confidently asking for the business.

•Achieved 106% of $5,250,000 quota in FY/2014 (industry average of 20% losses).

•Achieved 102% of $6,102,000 quota in FY/2015 (Industry average of 20% losses)

Digital Sales Manager – National and Major Accounts 10/2012 – 6/2013

Hearst Media Services/Houston Chronicle, Houston, Texas

•Promoted to lead a digital sales team specializing in local major retail, medical, education, real estate and automotive categories.

•Responsible for growing annual revenues exceeding $7,000,000

•Lead strategic planning and negotiated annual contracts with senior level executives

•Achieved 138% of $5,023,000 digital quota in FY/12 (Presidents Club Winner)

Account Executive 7/2010 – 10/2012

Houston Chronicle, Houston, Texas

•Excelled in large dollar volume contract and trade negotiations at the executive level

•Lead professional presentations utilizing a team of product specialists for commercial printing, direct mail, digital and sponsorship services

•Closed $548,000 in new business revenue from 26 inactive accounts in FY/12

•Achieved 119% of $3,023,000 quota in FY/11 (Great Escape Sales Trip Winner)

•Achieved 130% of $647,000 quota in FY/10 (salesperson of month 6 times)

Vanguard

Domestic and Foreign Trade Specialist 07/2007-07/2010

•Aided in the launch of the Vanguard Self Clearing for foreign and domestic trades

•Consulted with high end financial firms to establish adequate trading accounts and practices

•Managed High Net Worth clients for 401k and IRA plans

Education

Fresno State University August 1996

Business Administration; Major: General Business Administration

Achievements & Certifications

•Houston Chronicle’s “Hearst Excellence Award Sales Finalist” – 2015 (Top 5%)

•Houston Chronicle’s “Hearst Excellence Award Sales Finalist” – 2014 (Top 5%)

•Houston Chronicle’s “Presidents Club Award Sales Finalist” – 2013 (Top 1%)

•Houston Chronicle’s “Presidents Award Sales Winner” – 2012 (Top 5%)

•Houston Chronicle’s “Presidents Club Award Sales Winner” – 2011 (Top 5%)

Contact this candidate