Sherwood MacVeigh

Brand Strategy & Account Management

Executive

ad1j12@r.postjobfree.com • 513-***-****

LinkedIn • Cincinnati, OH, 45230

Accomplished, growth-focused leader with distinguished career spanning over decade in pioneering innovative branding strategies that resonate with diverse audiences and drive market growth across marketing and advertising industry. Excel at translating complex consumer insights into actionable brand elements, resulting in successful product launches and rebranding initiatives. Recognized for leading cross-functional teams to deliver impactful marketing campaigns and foster strong client relationships. Demonstrated success in revitalizing internal team dynamics, significantly boosting employee engagement and productivity. Skilled in navigating the evolving digital landscape to create integrated marketing solutions that enhance brand visibility and customer engagement. Areas of Expertise

● Brand Development & Marketing

● Market Trends Analysis

● Account Management Initiatives

● Consumer Insights & Analytics

● Strategic Market Planning

● Digital Marketing Management

● Product Positioning & Repositioning

● Cross-Functional Leadership

● Communication Strategies Execution

● Relationship Building & Strengthening

● Revenue Growth & Profit Optimization

● Team Management & Guidance

Professional Experience

HYPERQUAKE, Chief Strategic Officer Cincinnati, OH 2011 – Present Spearhead formulation of strategic visions for Hyperquake and esteemed clientele, resulting in enhanced brand positioning and competitive edge. Lead strategic team of up to nine people for brand, innovation, and experiences, driving growth and client satisfaction. Develop and deploy innovative brand building frameworks, introducing new tools and product offerings with predictive analytics like Neuropulse, which significantly improved client measures of intent, immersion, psychological safety, and sentiment analysis. Key Contributions:

● Propelled Hyperquake's business by an impressive 60% in 2017-2022 through strategic brand building frameworks and execution, greatly enhancing market presence and profitability.

● Launched new brands and products by orchestrating high-impact innovation workshops for industry giants like P&G, Bayer Women’s Health, Allergan Pharmaceuticals, and esteemed start-ups, thereby solidifying market leadership and fostering groundbreaking industry innovations.

● Eliminated subjectivity in brand development by implementing comprehensive data analysis, trend evaluation, and stakeholder interviews, leading to informed decision-making and development of culturally relevant experiences for US and internationally based businesses.

● Drove brand and performance marketing results for our clients by forging strategic partnerships with research, PR, and digital/traditional media experts, transforming Hyperquake into a comprehensive go-to-market solution provider and multiplying client acquisition and retention rates.

● Integrated purpose, promise, and personality at every touch point of brand’s elaborate world or ecosystem with clients, leading to development of strong business, brand, corporate culture, and enduring relationships with customers. DESKEY, Director of Strategy Cincinnati, OH 2005 – 2011 Spearheaded development of inventive branding approaches for new and established products, resulting in enhanced market penetration and brand recognition.

Key Contributions:

● Revitalized Hewlett Packard's team morale with dynamic internal campaign, emphasizing common values, which led to significant boost in employee engagement and productivity.

● Influenced product movement by captivating audiences, transforming consumer insights into core brand components and impactful communication tactics, leading to increased customer engagement and sales.

● Directed marketing and public relations efforts, orchestrating pioneering exhibits and events, which amplified brand visibility and strengthened industry partnerships.

Additional Experience: Brand Account Lead, LPK, Cincinnati, OH, as Marketing Manager, Fifth Third Bank, Cincinnati, OH, as Project/Client Manager, LANDOR, Cincinnati, OH, and as Product Manager, Fifth Third Bank, Cincinnati, OH. Education & Credentials

Bachelor of Arts – University of Cincinnati, Cincinnati, OH Certifications, Communication, and Keynote Presentations: BYU 7x Presenter, 2021 Silicon Slopes Innovation Presenter, 2021 Perth Financial Assessment Training, 2018 Certified Neurocolor Consultant, 2017 Distinguished as an AMA Cincinnati Ignite Presenter in, 2017 Featured as TedX Cincinnati Presenter, 2016

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