Grant Waldrop, MBA

* ******** *****, ****** ****, TX 76262

817-***-**** ad1izj@r.postjobfree.com

SUMMARY

Experienced professional leading the development and execution of programs to achieve revenue goals.

PROFESSIONAL EXPERIENCE

Independent Contractor (Mar 2023-Current)

Support programs such as selling qualified leads (MQLs, HQLs) to business decision makers at organizations throughout the country.

Create pipelines of potential new customers for clients leveraging experience as a B2B marketer.

Frontier Communications, Irving, TX

Senior Manager, Commercial Marketing (2010- Mar 2023)

Managed marketing operations targeting small, mid-size, and enterprise businesses, including campaign/program management, sales support, and social media.

Launched demand generation programs targeting decision makers throughout the buyers journey, increasing engagement and delivering results.

Tracked performance in Salesforce to measure ROI, determining future areas of focus.

Managed the Enterprise Referral Program, increasing 2022 revenue by over 150% from 2021, a previous record high.

Led social media for SMB/Enterprise on LinkedIn, Facebook, & Twitter.

Introduced and implemented marketing automation (Marketo), which became the platform of record for all lead generation, nurtures, and customer communications.

Implemented sales tools including ZoomInfo, Sales Optimizer, D&B/Hoovers, and LinkedIn Sales Navigator.

Javelin Direct, Irving, TX

Vice President, Marketing Intelligence (2006-2009)

Senior Director, Marketing Intelligence (2004-2006)

Provided consultative insight to AT&T, including campaign planning, execution, and measurable results for each campaign.

Built a media optimization platform, delivering real-time ROI reporting that integrated traditional tracking & reporting with econometrics to deliver functionality for budgeting and resource allocation.

Led weekly calls with senior executives and agencies, discussing results and identifying opportunities for improvement.

Managed a team of 11 responsible for database management, tracking and reporting.

TXU Energy, Dallas, TX (2000-2003)

Group Manager, SMB Marketing

Exceeded customer acquisition goals in '02-'03 by executing campaigns that included multiple sales channels, website development, direct mail, telemarketing, mass media, IVR development, and local promotions.

Led a team of 4 supporting Commercial marketing.

EDUCATION

Masters in Business Administration

Texas Christian University, Fort Worth, TX`

Graduate Assistantship

Bachelor of Arts

Austin College, Sherman, TX

Academic Scholarship

Certified Content Marketer

Content Marketing Institute: Includes quantifiable expertise in SEM, SEO, digital messaging, and best practices across platforms.

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