David J Paschke

*** ****** *** *****.

Minneapolis, MN 55405

ad1iz1@r.postjobfree.com

612-***-**** (M)

An experienced thought-leader with a passion for finding new and inventive ways to drive consumer engagement in both digital and offline environments. Specialized expertise in developing and building key client relationships through strategic and innovative business solutions. Able to lead a team by creating a dynamic, collaborative environment based on ownership and accountability, while recognizing novel idea generation and a pioneering spirit.

Strengths: An Attention to Detail

Media planning and buying require a daily orientation to detail. Without it, you cannot succeed.

Analytics

Measurement has to be built into everything we do. How else can you determine success or failure?

Knowing Your Consumer

Understanding the consumer on both a demographic and emotional level is of paramount importance. I have an extensive background in the modeling of target segmentation into media-friendly syndicated research sources.

Recruitment/Mentorship

I recently built a fully-functioning satellite office for PHD here in Minneapolis in less than six months. This was due to my ability to pull people from agencies throughout the city and provide an environment people love to return to on a daily basis.

Beliefs & “Success is Defined by ROI”

Principles: Too often in this business, we define success by the number of awards on the shelf. I believe success should be, instead, defined by profitability in the client’s balance sheet.

“There is Room for Creativity in a Data Driven World”

The aggregation, manipulation and utilization of consumer data are currently an important part of what we do. However, to be successful, one has to go beyond analytics and embrace the more human aspects of consumer connection, including both the individual interaction itself (message), as well as the context of that interaction (environment).

“The Importance of Consumer Relevance”

Success is driven by your ability to forge an emotional connection between your brand and like-minded communities.

“A Passion for Popular Culture”

Popular culture informs everything. Whether it’s a new movie, book, band, website, gadget or restaurant, it’s important to stay on top of what’s relevant to your target prospects.

David J Paschke

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Experience: Strategic Consumer Connections Contractor 2018 – Present

Accounts: Sun Maid, Absolut, Polaris Snow Products, USCCA

•Specialization in target audience development, new product/campaign introduction, CPG portfolio management

Director, Novus Next, Minneapolis 2022 – 2023

Accounts: Thrivent Financial, Gusto Software, Inc.

Group Director, Blue Chip Marketing Worldwide, Chicago 2016 – 2018

Accounts: B&G Foods (Ortega, Cream of Wheat, Pirate’s Booty, Bear Creek Soups and others), Haribo, USA

•Hired to manage engagement strategy team on newly-acquired legacy brands due to past success at relaunching dormant brands with existing brand equity.

Group Director, PHD Worldwide, Minneapolis 2006 -2015

Accounts: Hormel Foods (eight brands), Jennie-O Turkey Store, Berkshire Hathaway Home Services, Enbridge Petroleum, Famous Dave’s, Schwan’s Frozen Desserts

•Key player in driving Hormel Food’s evolution into a more digital-based approach to consumer engagement.

•Led holistic, strategic planning in support of several successful new product introductions including REV, Natural Choice and Skippy Singles.

•Specialized in reinvigorating dormant brands (SPAM, Black-Label Bacon, Skippy) by increasing household penetration via new, innovative ways at addressing key target constituents.

Associate Media Director, Carmichael Lynch, Minneapolis 2000 – 2006

Accounts: Harley-Davidson Motorcycles, Harley-Davidson MotorClothes,

Harley-Davidson Parts & Accessories, Formica, American Standard, Trex Decking

Associate Media Director, Cramer-Krasselt, Milwaukee 1999

Accounts: Bird’s Eye Frozen Foods, ConAgra

Associate Media Director, Fallon Worldwide, Minneapolis 1989 – 1999

Accounts: Porsche Cars North America, Starbucks, H.J. Heinz Company, Holiday Inn/Express, Federal Express, Phillips Electronics, Nikon Cameras, USA Network, Wenner Media (Rolling Stone, Men’s Journal), TIME Magazine

Education: University of Wisconsin, Madison

Bachelor of Arts – Journalism (Advertising Sequence)

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