Vice President Business Development
Resume:
•
•
•
•
•
•
•
•
•
•
•
A
B
D C
E
F
A
B
C
D
E
F
J
!
^
*
Y
SUMMARY
A results-driven marketer with twenty of experience in developing and executing go-to-market strategies across diverse media channels. Proven track record in optimizing media mix and audience targeting to drive audience acquisition, brand awareness, and reputation. Adept at leveraging data and insights to create impactful consumer awareness strategies and secure positive brand communications in consumer media outlets.
Strong leader with a focus on team development and achieving performance marketing goals.
PROFESSIONAL EXPERIENCE HIGHLIGHTS
Managing Director + Chief Marketing Officer
FC Pinzgau Saalfelden Austria
Responsible for developing global strategy and positioning of both FCPS + Fan Owned Club brand marketing and content development While overseeing day-to-day operations, identify and incorporate new marketing technologies to promote and broaden reach across traditional, digital and social channels locally and globally Generated over $2.2M in sponsorship revenue for a third-division Club Fan Owner + Vice President of Business Development Fan Owned Club LLC Austin - Austria
Fan Owned Club takes the community ownership model common in Europe, allowing fans to own a piece of their own professional soccer club Accountable for over 60% of investment raised ($1.2M) Raised additional $1.6M in early-stage investment via media campaigns Prime Minister of Public Relations
Manchester United USA "United" States
Lead brand strategy and marketing for Manchester United and their supporters in the United States
Lead marketing communications via branding, advertising, social media, match day editorial direction and coverage, public relations, community relations, merchandise, special events, summer tours and promotions Direct development of strategic short and long-term communications, digital and marketing plans and narratives
Vice President of Strategic Sales + Head of Sport
SITO Mobile New York, New York
Established location and behavioral science platform for Sport Identified, designed and delivered opportunities for account growth and optimization, harnessing data and analytics to build compelling omnichannel business cases for Sport clubs, agencies, brands and venues
Grew revenue from $0 to over $2.2M in twelve months Vice President Marketing + Business Development
.CLUB Domains LLC Austin, Texas
Introduced fastest-growth top level domain in history Sold over $1.2M in brand-direct domains
MY TIME
Living
Breathing
Thinking
Mentoring
Marketing
Football (ne: The Beautiful Game)
EDUCATION
English
University of Colorado Boulder
Film Studies
University of California Los Angeles
Creative Writing
Columbia University of New York
RANDOM ACHIEVEMENTS
Revenue Generation
Responsible for either managed. direct media and
MSA sales of over $100M over career
Responsible For Brand Protection
...of World's Most Recognized Soccer Club
Ran Britney Spears and Kim Kardashian Blogs
...because there was no "social" media at the time Launched Branded Music Service
...first-ever dedicated social and internet platform Sold First Screenplay at 17
Attended Every World Cup Since 1994
Named Austin FC
Caller #9: Won Weekend Passes
E e
David Herman
Executive-Level Strategic Digital and Marketing Leader + Hat & Soccer Guy
+ 312-***-**** / +43-066******** ad1iwk@r.postjobfree.com Minnesota via Austria
•
•
•
•
•
•
•
•
•
•
•
•
•
•
PROFESSIONAL EXPERIENCE HIGHLIGHTS
Vice President
Pathlabs (ne: LumenAd) Missoula, Montana
Founded and built a high-performing team from scratch Introduced new cross-channel performance marketing and workflow operation platform and data visualization tool including search, social programmatic and display to agencies, brands and enterprise partners Accountable for establishing and exceeding all performance goals Grew revenues from $1M to $7M in eighteen months
North America Sales Director
Sizmek Austin, Texas
Founded North American appointment
Responsible for brand-direct partnerships and introducing “Digital System of Record" to brands and agencies as single-source of media data Collaborated with regional teams to introduce and onboard an open ad management platform and 19 individual product solutions Deep understanding of cross-channel performance marketing including search, social, programmatic and display
Key account management growth from $25M to $75M in eight months Chief Revenue Officer + Senior Vice President
Myxer Minneapolis, Minnesota
Oversaw all direct revenue streams while managing marketing promotions and content management
For four years, 200% year-over-year growth; generating 80% revenue Senior Account Director
DoubleClick (ne: Google) Chicago, Illinois
Founded Chicago-based appointment; responsible for managing inside sales support and outside resource teams across the country Director + Business Development
IGN Entertainment San Francisco, California
Four straight years exceeding sales quotas for each quarter and year Senior Account Manager + International Sales Director RealNetworks Seattle, Washington
RealNetworks’ Company Rookie of the Year
FIND ME ONLINE
www.linkedin.com/in/sweetdave
www.instagram.com/sweetdave
www.facebook.com/sweetdave
MY LIFE PHILOSOPHY
I am a courageous person by nature. I have
simply discovered that, at certain key
moments in this life, you find courage in
yourself, in order to move forward and live.
It is like a muscle and must be exercised,
first a little, and then more and more.
I’ve become known as a good storyteller,
which, purportedly, makes one a fabulous
marketer and developer of business.
I see no difference between weaving a tale
and living my life.
All the really exciting things possible during
the course of a lifetime require a little more
courage than we currently have.
A deep breath and a leap.
Contact this candidate