MICHELLE RENEE ANDERSON

ad1idt@r.postjobfree.com • 972-***-****

DIGITAL MARKETING MANAGER

Championing marketing, brand and advertising strategy for the digital commerce, online and social media spaces driving increased growth, ROI and revenue.

Collaborative, data driven, digital marketing executive, demand generation expert & designer; experienced professional seeks to utilize and combine her digital marketing expertise with her technical background to guide teams in delivering successful marketing and measurement initiatives. Collaborates and builds teams that design technical and digital marketing strategies, social engagement initiatives and measurement programs that integrate online marketing; Desires a high-level digital marketing position in an environment that allows for utilization of a deep technical and marketing skill set. Ability to work with partners and develop sales channels for opportunities involving online marketing technologies such as google analytics, social media, paid search, graphic design, website design, and more.

Core Competencies

●Paid Search Marketing

●Paid Social Marketing

●SEO

●Local SEO / GBP

●Website Design

●Website Management

●Social Media Management

●Campaign Management

●Web Analytics

●Graphic Design

●Email Marketing

●Compliance Management

TECHNICAL SKILLS

Windows and Macintosh platforms • Microsoft Office • Adobe Creative Suite (Photoshop, • HTML and CSS

• Dealer.com platform • Wordpress and Squarespace

PROFESSIONAL EXPERIENCE

BULLSEYE MEDIA LLC – Dallas, TX June 2022 – Present

Digital Marketing Manager

Manages paid search advertising in Google Ads, paid social in Facebook and Instagram (Meta), SEO and Local SEO for clients primarily in dental and other vertical markets.

Key Achievements:

●Managed Google Ads paid search accounts for multiple clients (25+) with annual budgets totaling $3,000,000. Increased paid search lead conversion rate by 183%.

●Managed SEO for multiple clients (100+) with a 178% increase in organic conversions.

●Managed Meta paid social accounts for multiple clients (10+) with annual budgets totaling $20,000.

ROGER BEASLEY AUTO IMPORTS – Austin, TX Feb 2014 - June 2022

Digital Marketing Manager

Managed ten websites for seven dealerships on Dealer.com platform, paid search marketing in Google Ads and Bing Ads while creating a compelling weekly email campaign; Architected a comprehensive strategy for the integration of digital technology into the existing marketing establishment. Maintained compliance with OEMs.

Key Achievements:

●Increased paid search conversion rate by 600% while reducing monthly spend by $22,000.

●Eliminated redundancies and conflicts between various marketing plans and put an integrated structure emphasizing sustainability and cost effectiveness.

●Managed social media and reputation management team.

ONLINE PERFORMANCE MARKETING – Richardson, TX June 2011 – Jan 2014

Paid Search Specialist

Managed paid search marketing in Google Ads, Bing Ads, Facebook and LinkedIn for clients in various vertical markets. Created weekly and monthly sales and performance analysis of marketing campaigns to determine available growth opportunities. Managed bidding using Adobe Media Optimizer.

Key Achievements:

Managed Google Ads and Bing Ads paid search accounts for multiple clients with annual budgets totaling over $1,500,000.

Strategized with Account Manager on client marketing strategy using a critical marketing approach to analyze ways to improve patient conversion, site organization, user-friendliness and search engine positioning.

TRINITY CREDIT SERVICES – McKinney, TX

Marketing Manager

Managed all online marketing efforts including PPC search marketing, social media marketing and affiliate marketing while creating marketing materials such as brochures, business cards, presentations and advertisements.

Key Achievements:

●Managed Google Ads and MSN AdCenter paid search accounts with annual budget of $750,000 increasing the brand awareness and lead generation by an average of 35%.

●Managed the redesign of TrinityCreditServices.com, expertly enhancing appearance, improving and updating content and increasing organic search.

●Maintained and created content for social media presence on websites such as the company blog, Facebook page, Twitter and other social media outlets.

EDUCATION

UNIVERSITY OF NEBRASKA – Lincoln, NE

Bachelor of Fine Arts in Illustration & Graphic Design

CERTIFICATION

Google Ads Certified

Bing Ads Certified

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