ERIC STEPIEN Graphic Designer & Brand Builder

email: ad1ibz@r.postjobfree.com portfolio: www.ericstepien.crevado.com cell: 630-***-**** Tulsa, OK PROFESSIONAL SUMMARY

Award-winning graphic designer and brand builder. Delivering design strategies and digital marketing tactics to boost brand awareness and provide value to targeted audiences. WORK EXPERIENCE

Marketing & Business Manager, PEPM Group – Tulsa, OK October 2022 - Present

• Continuously improve brand awareness online by redesigning website pages, consolidating navigation, adding SEO keywords tied to content, developing blog section to boost search volume, simplifying contact us form, and replacing stock images with client projects.

• Design PowerPoint presentations and marketing materials for engineering, oil gas, and food process design facilities.

• Organize and implement monthly newsletter campaigns using Constant Contact, maintain subscriber database, create engaging content, and analyze performance.

• Attend expos and establish new business relationships with industry leading design-build, food processing, and construction companies.

• Generated revenue of $290,000 by acquiring three new business leads through the website in the first year.

• Implemented SpamTitan with IT consultant to improve email security. Utilized TitanSafe to roll out email safety and cyber security campaigns for staff. Transferred 2 terabytes of data to an AWS server to improve network security, stability, and project storage.

• Serve as the point person and interviewer during the interviewing process. Set up interviews with candidates after the initial screening has been conducted.

Marketing Specialist, PEPM Group (Promoted) – Tulsa, OK October 2022 - March 2023

• Acquired a new client and two projects worth $36,000 as a result of improving website SEO and proposal request form.

• Increased LinkedIn followers by 40%, hitting a goal for 1,000+ followers, through posting project updates, monthly newsletter, article sharing, direct messaging, and hashtag campaigns. Digital Marketing Specialist, Tandem HR – Westchester, IL August 2016 to August 2022

• Keeping in line with the company growth initiatives, led the rebranding of Tandem HR corporate identity, developing a national and online presence to increase sales.

• Created customized sales proposals and collateral for the business development team.

• Designed and optimized web pages for blogs, webinars, online portals, and PPC landing pages.

• Increased website MQL’s from 9 in 2016 to over 500 in the last 5 years by optimizing SEO B2B blogs and maximizing small digital advertising budget by creating revenue-generating Google ad campaigns.

• Developed SEO strategy to increase website traffic using industry-specific keywords, increasing yearly organic visits from 7,000 in 2016 to 181,000 in 2021.

• Published over 300 niche blogs to websites and expanded reach by posting to social media channels gaining over 8,000 new followers.

• Liaison between the Executive team and vendor to launch and maintain 5 new websites.

• Managed social media channels.

Senior Graphic Designer, AMITA Health – Lisle, IL November 2011 to August 2016

• In 2015 effectively transitioned from a role in the medical group to a regional health system ensuring consistency of the new AMITA Health brand across 9 hospitals and medical groups.

• Delivered 600 pieces of collateral during the first year of brand launch, resulting in 50 new, ongoing, and completed projects per month.

• Created 5 co-branded AMITA Health and Chicago Blackhawks 2015 Stanley Cup Championship ads for24-hour website takeover of ABC7Chicago.com, resulting in 4.4 million impressions in 1 day with click-thru rate of .54% in face of brand regulations and licensing agreements.

• Developed an online library of marketing materials targeting new and current patients for 80 medical offices. Eric Stepien email: ad1ibz@r.postjobfree.com portfolio: www.ericstepien.crevado.com cell: 630-***-****

• Achieved efficiencies by consolidating printers and using an online store allowing practice managers to order marketing collateral.

Graphic Designer & Marketing Coordinator, Ryan Hill Realty – Naperville, IL April 2011 to August 2011

• Aligned marketing needs for 50 agents with vision of agency through streamlining customized marketing materials.

• Took lead role in trainer and technical support after launching a new online marketing tool for agents.

• Communicated weekly with 1,000 outside agents announcing just-listed properties through email campaigns to help generate leads for inside agents.

Graphic Designer, Plainfield Park District – Plainfield, IL April 2011 to August 2011

• Maintained website with 35,000 monthly users.

• Drafted new layout for seasonal catalog with 500 programs reaching 40,000 households.

• Facilitated increase in online registration through development of direct mail campaigns reaching 100,000 residents. Senior Graphic Designer, Aurora University – Aurora, IL August 2010 to April 2011

• Led creative development of marketing collateral and digital advertising for various departments targeting students, graduate students, faculty and staff, donors, and members of the community.

• Strengthened university brand awareness in the local community for Celebrating Arts & Ideas series by creating unique artwork for each of the 16 cultural programs.

Graphic Design Manager, PCA America – Chicago, IL April 2000 to August 2010

• In conjunction with research from FrameWorks Institute shifted brand to parent support messaging program materials, PSA campaigns, and website resulting in significantly improved organizational awareness with the general public, advocates, and donors.

• Managed brand identity and produced over 350 creative marketing materials while maintaining websites including our signature programs, Pinwheels for Prevention and Healthy Families America.

• Designed national PSA campaigns with brand linkage to NBA, WNBA, Verizon, Wrigley Co., and Target.

• Created landing page for Wrigley/NBA Cares "Double-Double Challenge" running 2 consecutive years, generating

$10K each year.

• Produced ads appearing in MLB Magazine, PGA Magazine, Chicago Tribune, Chicago Sun-Times, Parade, Modern Luxury CS, and Chicago Parent.

• Produced high-impact ads attracting new Blue-Ribbon Ball donors and increasing pledges by 25% over 2 years.

• Designed print and digital ads, transit ads, event packets, promotional items, illustrated course map, and outdoor signage for Wrigley Start Early 5K & 10K Run/Walk event with over 5K participants.

• Boosted race participation by 250% by formulating a new event identity targeted at walkers. EDUCATION

Lewis University: Romeoville, IL; Bachelor of Arts: Concentration in graphic design; minor in marketing AWARDS

2015 Aster Awards:

• Gold Winner: Well Informed Physician Newsletter

• Gold Winner: Tired of Arthritis Pain Ad

• Silver Winner: We’re in YOUR Neighborhood Ad

• Silver Winner: Patient Education Ad

2019 The Craigies:

• 2019 Best Blog Prism HR Digital Marketing Award

CERTIFICATIONS

Advanced Google Analytics

Contact this candidate