Integrated Marketing Strategist

Darren Westenhaver

Media Supervision Specialist Marketing Maestro Brand Management Guru

Location: Leander, Texas, United States

Contact Information: ad1iaa@r.postjobfree.com 512-***-**** LinkedIn: linkedin.com/in/darrenalden

Profile:

A dynamic and seasoned Marketing Leader with a specialized focus on media supervision and brand management. Renowned for crafting persuasive and impactful brand narratives that effectively convey product value and solutions. Proficient in developing and implementing various marketing tools, including ad copy, videos, sales emails, social media content, and content marketing. Boasting a demonstrated history of designing and executing successful brand and business strategies, leading to substantial revenue growth and customer satisfaction.

Professional Experience:

Newbrand Marketing: Head of Marketing, Customer Success, and Brand Strategy (Mar 2020 - Present)

- Orchestrated marketing campaigns and brand strategies to meet and exceed customer satisfaction and sales objectives.

- Specialized in creating compelling product narratives in sync with senior management goals, budgets, and KPIs.

- Pioneered strategies to establish trust in brands and teams, while cultivating robust and long- lasting client relationships.

Hamlet Coworking: Co-Founder, Strategic Customer Success, and Marketing (Aug 2015 - Oct 2022)

- Effectively managed over 800 corporate client relationships and supervised multiple co- working spaces.

- Developed and implemented innovative brand and business strategies resulting in a significant increase in revenue growth.

- Championed integrated marketing and digital strategies, managing sales and driving new business acquisition.

Compass Learning & Macmillan Learning: Studio Manager (Aug 2008 - Dec 2014)

- Managed video production studio operations, creating interactive and engaging STEM content.

- Led a high-performing team of video editors, camera operators, production assistants, and actors.

- Successfully achieved cost reductions of 22% and productivity gains of 35%. Entrepreneurial Experience:

Possess a comprehensive entrepreneurial skill set encompassing idea generation, business planning, funding acquisition, legal compliance, branding, marketing, and operational efficiency. Skilled in cultivating an entrepreneurial mindset, embracing calculated risks, adaptability, and resilience.

Education & Professional Certifications:

- University of Texas at Austin McCombs: MSTC (Master of Science in Technology Commercialization)

- University of San Francisco: Certified Integrated Marketing Strategy

- Certified StoryBrand Guide

- Certified Trapoligist at Work

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