JEANNINE BRESHEARS

ad1i5l@r.postjobfree.com 503-***-**** Oregon City, OR linkedin.com/in/jeanninebreshears/ SUMMARY OF QUALIFICATIONS

AREAS OF EXPERTISE: Performance-driven management professional with leadership, operations, and program management. Skills include: supervision and team development; operations; budgeting and fiscal planning; contract management; strategic planning; vendor and business relationships; industry networking; marketing and advertising; brand awareness; communications; market and research trends; creative ideation and direction; event development PERSONAL STRENGTHS: Management, operations, organizational, and communication skills; collaborative; goal- oriented; servant leader; self-motivated; innovative; customer service; and professional attitude PROFESSIONAL EXPERIENCE

Clackamas County Disaster Management – Oregon City, OR Public Health COVID Systems Unit Program Manager (9/8/2020 – 6/30/2023) Supporting Public Health and Emergency Operations Center (EOC) response to the emergency declarations recovery of the COVID-19 pandemic and the September 2020 Wildfires.

• PROGRAM OPERATIONS: Manage the customer service deliverables and program operations of the COVID Systems Response Unit including vaccine point-of-distribution clinics, in-home vaccinations, testing sites, school opening and executive order compliance. Identify and implement equitable and appropriate strategies for vaccine distribution and working through community outreach and education with culturally diverse and underserved populations. Lead the September 2020 wildfire recovery efforts working in partnership with FEMA on the coordination of the Fire Resource Centers.

• STAFF SUPERVISION: Recruit, hire, and oversee a 40+ member COVID vaccine distribution and response team, ensuring reliable and efficient delivery of vaccine and testing services through efficient operations and logistics.

• EXTERNAL RELATIONS/COMMUNICATIONS: Work with community-based organizations and partner agencies to operationalize and implement the work, advancing strategies for appropriate program services, outreach and education to various underserved and underrepresented communities and target culturally-specific populations. Work with public information officers to develop public messages regarding COVID-19 prevention and promote vaccine distribution events.

Clackamas County Tourism & Cultural Affairs – Oregon City, OR (10/2003 – 5/2020) Deputy Director/Marketing Programs Manager/Tourism Marketing Supervisor (2/2009 – 5/2020) Tourism Marketing Coordinator (10/2003 – 1/2009)

Responsible for the marketing, communications, and brand recognition of Clackamas County as a visitor destination.

• OPERATIONS: Assist in department operations, including budget development, administration, management, and board of director relations. Administer and manage contracts, requests for proposals (RFP), and vendors, including $1 million annual marketing agency of record, $75,000 annual SEO/SEM agency, $50,000 annual PR agency, website developer, CRM/CMS, inquiry fulfillment, and in-country representatives.

• STAFF SUPERVISION: Oversee a nine-member marketing and communications team, increasing accountability and quality. Advance cooperative team efforts among marketing division staff and all department divisions.

• STRATEGIC PLANNING: Create, implement, and coordinate tourism marketing and communication strategies and budget with research and market trend analysis. Assisting in the development of the annual business plan while incorporating sustainable tourism priorities.

• BRAND MANAGEMENT: Lead and collaborate with marketing team and marketing agency to create brand style, assuring integrity of the brand quality and promise.

• INTEGRATED MARKETING: Manage staff across multiple disciplines, coordinating alongside contract vendors

(e.g. marketing agency, PR agency, and SEO/SEM agency), to execute the development of unified brand awareness, advertising programs, niche marketing, and communications.

• ADVERTISING & MARKETING: Manage the marketing agency contract execution of the advertising program

(including print, digital, out of home, broadcast). Direct the cooperative advertising program to support and enhance the efforts of local businesses. Lead and implement award-winning marketing campaigns and print collateral. Manage the design, development, and distribution of the marketing and sales materials.

• COMMUNICATIONS: Advance the work of the communications, content, and digital technology teams, including media relations, social media platforms, and content-driven website. Supervise and direct the collection and delivery of marketing and communication assets (e.g. content, photos, videos, and database).

• REGIONAL COLLABORATIONS: Manage and leverage participation in three regions of the Travel Oregon Regional Cooperative Tourism Program, ensuring compliance to the guidelines, budget, and reporting.

• PARTNERSHIPS: Develop and oversee effective working relationships, technical assistance, and partnerships with businesses. Represent the department at industry organizations that provide opportunities for networking and cooperative projects. Present to organizations, boards, and the public. PERSONAL

EDUCATION: B.S. Leisure Studies & Services with an emphasis in Tourism Marketing/Private and Commercial Recreation; University of Oregon

AWARDS: Governor’s Tourism Award: Oregon Governor’s Conference on Tourism MEMBERSHIPS/TRAININGS:

• FEMA Incident Command System trainings, IS-700, ICS-100, ICS-200 – 2023

• Willamette Valley Visitors Association Board Member (Treasurer, Marketing Co-chair) – 2009-2020

• Clackamas County Leadership Academy, Certificate of Diploma – 2013 ACTIVITIES:

• St. Philip Benizi, Helping Hands Food Program Coordinator; Parish Council Member – 2012-2023

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