AISHWARYA NARAYAN

ad1i4t@r.postjobfree.com 585-***-**** www.linkedin.com/in/aishwaryanarayan EDUCATION

Simon Business School, University of Rochester Rochester, NY Master of Science in Marketing Analytics (A STEM-Certified Program) Dec 2023

• Relevant Coursework: Pricing Analytics, Statistics in R, Data Management, Warehousing, and Visualization, Predictive Analytics Cloud Computing Fundamentals

St. Joseph’s University Bangalore, India

Bachelor of Business Administration, Marketing/Operations Management Jan 2019

• Relevant Coursework: Research Methodology, A/B Testing, Regression, Probability, Economics, Lean Six Sigma

• Projects: Analysis of Paid Subscribers of OTT Platforms with R and Quantitative Research with Stata PROFESSIONAL EXPERIENCE

Hudson’s Bay (Oldest North American company, retailer with diverse portfolio.) Bangalore, India Senior Business Analyst Consultant September 2020 – May 2022

• Designed strategic improvements to new employee training plans, resulting in a cost-saving of $80,000 annually through a 36% reduction in production time.

• Conceptualized end-to-end project lifecycles including quarterly site clean-up projects for customer-facing brands, resulting in a 12% reduction in add-to-cart loss and enhanced user navigation on the website.

• Utilized data visualization (Excel and Tableau) to optimize event tracking accuracy, enabling strategic marketing adjustments that yielded a 15% increase in conversion and 20% higher sales revenue in the first quarter.

• Mentored a 9-member team in implementing a project event tracking system using Excel, resulting in a 25% reduction in data discrepancies by enhancing our project management processes. E-Commerce Analyst February 2020- August 2020

• Was charged with implementation of sales targets and incentive compensation structures for a major retail client's North American division, resulting in the achievement of sales goals across 20+ key product categories.

• Pioneered a Excel Solver-based model for setting quarterly targets across 16 products, analyzing variables such as historical sales, market potential, and market share, which enhanced the accuracy and efficiency of our target-setting process.

• Utilized predictive modeling on historical sales data to assess COVID-19's impact on sales targets, leading to strategic adjustments that aligned with the evolving market conditions.

• Developed an automated Regional Summary template for the NA partners using Excel to eliminate errors in deliverables, resulting in increased accuracy of reports by 35%, which was further implemented by the Canada division. Indigo (B2B Hardware Solutions Expert specializing in office technology). Bangalore, India Business Analyst February 2019 – February 2020

• Performed internal audits for clients’ (across multiple industries like healthcare, and finance) various business functions and ERP systems to mitigate potential risks.

• Conducted comprehensive internal audits for clients across multiple industries, including technology, healthcare, and finance, focusing on their business functions and ERP systems to identify and mitigate potential risks.

• Updated the firm’s supply chain and inventory SOPs by performing gap analysis, resulting in decreased operational costs by 37%

• Recommended relational database designs to track suppliers, products, and price quotations for efficient operations. EXPERIENTIAL LEARNING

Customer Segmentation using RFM Model Sep 2022 – Oct 2022

• Engineered an RFM (Recency, Frequency, Monetary) model using SQL to dissect customer sales data, revealing crucial insights into purchasing patterns and behavior, aiding in strategic customer engagement planning.

• Used Tableau for visual representation of customer segments derived from the RFM model, facilitating the development of targeted marketing strategies that enhanced customer engagement and retention. ADDITIONAL INFORMATION

• Programming Languages: R, Python, SQL

• Statistical & Visualization Tools: Power BI, Tableau, Google Analytics, Stata, A/B Testing, Advanced Excel

• Project Management: Scrum Master, Agile Methodologies PM, Lean Six Sigma, Jira; Other: Salesforce, PIM

• Publications: Published a research paper on “Impact on Machine Learning on HRIS”.