ERIC GOSELIN

Paxton, MA *****

ad1i2q@r.postjobfree.com

+1-774-***-****

A Sales Director with over 20+ years of experience, specializing in territory management, cross- functional leadership, Salesforce, strategic selling, and client relations. Adept at leading sales teams and managing high-level accounts to maximize revenue growth across multiple verticals. Work Experience

Regional Sales Director

Vehicle Outfitters - Charlton, MA

August 2022 to Present

Oversee 250 stores and a sales team of 7 that sells directly to GM auto dealerships. Setting up key decision making meetings and working with Owners and General managers. Helping with sales process and Pay plans directed at creating additional revenue stream during and after the Sales cycle. General Manager

Barnstorm US Corp - Spencer, MA

November 2019 to August 2022

Studious Automotive General Manager who draws on extensive knowledge of automotive sales to generate revenue and maintain productivity. Skilled at assessing customer needs gauging feedback and allocating personnel resources.

Specialize in applying customized productivity measures. Remarkable problem solving abilities.

· Created a Sales team at a High volume Used Jeep and Truck store.

· Oversee daily operations which include Sales, Service and Finance.

· Brought Dealership from one-million-dollar revenue store to seven million annually in less than six months.

· Created a BDC Department that handled all calls and customer follow up

· Hired and managed all Dept heads and hired a full office staff to support Sales, Service and Parts

· Soul responsibility of purchasing inventory throughout the United States and Wholesale profits.

· Vast experience with all aspects of automotive sales, Strong knowledge of front-end dealership operations, Substantial understanding of budgetary procedures, Implemented effective customer service procedures to encourage positive feedback.

Trade Success Director

TrueCar, Inc. - New England NSW

January 2017 to November 2019

· Supported 2=3K franchise and independent dealers in establishing operational processes for internal and external customers, which included initial platform implementation, evaluating dealer performance, and providing field support for adoption and churn reduction.

· Led and coached a team of Client Success Managers, created action plans, oversaw daily metrics, and matched the revenue stream to corporate goals.

· Coordinated with cross-functional teams to deliver a scalable trade service model with Client Success Managers, which enhanced customer success and satisfaction.

· Facilitated customer success criteria in coordination with Trade Implementation Specialist teams to manage product installation, adoption, new features, updates, and risk escalations.

· Managed dealer retention by delivering monthly reporting and analytics regarding product performance, account health, and best practices to achieve business goals and evaluate market trends.

· Served as the point-of-contact for escalated dealer issues and managed feedback from internal and external resources to improve products and services.

· Served as the conduit for product issues between Dealer Sales and the Product Team.

· Delivered infield training and resources to Client Success teams and the Sales team, which increased competency with the platform and service acumen, which generated .2% churn and 15% revenue growth. Business Development Director

TrueCar, Inc - Austin, TX

August 2015 to November 2017

· Conducted enterprise sales demonstrations to top level management for company services and products, built and managed relationships with automotive dealers to acquire new business, and exceeded territory goals for dealer acquisitions, dealer satisfaction metrics, and revenue growth.

· Delivered onsite presentations to key decision makers and represented the company at various industry conferences and trade shows.

· Provided ongoing feedback and recommendations to improve Automotive Dealer services, including marketing absorption and revenue spend, which increased ROI by 25%.

Sr VP of Performance Management

vAuto - Oak Brook, IL

August 2008 to October 2014

· Served as adviser and liaison to 6K+ dealers across the country, oversaw client relationships, expanded and upsold the company suite of products to maximize revenue growth across the client base.

· Managed a team of 25 Performance Managers and sales staff, hired and interviewed all potential employees, evaluated performance, set goals, provided coaching and mentorship, and served as the escalation point for high-risk sales accounts.

· Managed 500 accounts with over 5.5K users and a revenue stream valued at $300K per month, which included high-level decision making and engagement to maximize ROI and ensure client satisfaction.

· Monitored and analyzed accounts performance and trends to determine adjustments to dealer expectations, goals, and objectives to achieve results.

· Interfaced with 10 clients per day to address concerns and resolve emergency issues, identified needs for additional client resources, generated high attendance for product workshops, and traveled to client sites.

General Manager

McGee Chevrolet - Middleborough, MA

January 2005 to August 2008

· Managed the Sales, Service, Accounting, and Finance Departments to ensure the profitability of the dealership, which included overseeing daily operations, establishing a culture of employee engagement, planning events and promotions, and executing dealership goals to ensure client satisfaction. General Sales Manager

Herb Chambers Ford - Westborough, MA

May 2001 to January 2005

· Conducted hiring for all management positions and sales positions, conducted performance evaluations developed short and long-term goals for Sales Department Managers.

· Coordinated with the General Manager to review departmental forecast projections, ensured consistency with monthly projections, analyzed daily sales, recommended improvements to the sales process, and developed organizational objectives for corporate approval.

· Provided weekly financial and sales reports to dealership management and coordinated with the business office to ensure proper maintenance of records.

· Managed relationships with lending institutions and manufacturer personnel and led regular meetings with Sales Managers and Financial Managers to evaluate profitability and enhance efficiency.

· Oversaw hiring and training processes for 35+ sales personnel and 10 Managers, built a positive work culture centered around employee engagement, and managed compensation plans for all sales and finance personnel.

· Creating cost-effective advertising programs and merchandising strategies for the dealership.

· Provided support to Department Managers, served as the escalation point for client complaints, and identified and delivered resolutions to customer issues. Finance Director

Marlboro Nissan - Marlboro, MA

March 1996 to May 2001

· Delivered vehicle financing and insurance, generated back-end profit of $1.5K per unit, provided clients with in-depth explanations of aftermarket products and extended warranties, and delivered customer education on service procedures and policies.

· Processed financing and leasing deals generating $150K in back end income per month, sold a suite of products, conducted menu selling, navigated federal, state, and corporate channels, and ensured compliance with federal and state regulations.

· Reviewed all credit applications to determine credit worthiness, built relationships with lenders, and utilized the menu platform to present vehicle service contracts and products to customers. Northeast Sales Director

Spireon/Kahu - Northeast, NY

· Managed a team of sales staff throughout the Northeast from Virginia to Maine, oversaw hiring and interview processes, and created a work culture of high-performance, accountability, and engagement, which led the team to exceeded

$300K quotas 120% by per month and created opportunities for advancement.

· Oversaw key sales and customer retention to support reoccurring revenue streams valued at $4M.

· Delivered ongoing training and coaching related to internal processes, skill development, best practice, systems, and career development.

· Led the creation and iteration of team processes, reported and tracked sales activities using Salesforce.com, and forecasted revenue by analyzing key metrics for the sales pipeline.

· Utilized sales leadership processes and analyzed buying trends to increase pipeline growth by over 20%.

· Developed a $2M charity marketing campaign to support the sales team, created marketing collateral, mailed complimentary products, and executed email blasts, which generated $8M in reoccurring revenue.

Education

Bachelor of Science in (B.S.) Finance, Business Management Providence College - Providence, RI

May 1988

Skills

• Presentation skills (10+ years)

• Salesforce (10+ years)

• Territory management

• Interviewing (10+ years)

• Employee evaluation (10+ years)

• Leadership (10+ years)

• Accounting

• Purchasing (10+ years)

• Enterprise sales

• Sales management

• Merchandising

• Upselling

• Territory sales (10+ years)

• Sales

• Dealership experience

• Analytics (10+ years)

• Business development

• Marketing

• Negotiating/Closing

• Networking

• Procurement

• Sales support

• Team management (10+ years)

• Training & development (10+ years)

• Performance management (10+ years)

• Mentoring

• Account management (10+ years)

• Management (10+ years)

• Customer service

• Customer retention

• Event planning

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