STACEY SCHLESINGER

Westfield, NJ • 732-***-**** • ad1i14@r.postjobfree.com • www.linkedin.com/in/stacey-schlesinger/ Media Promotions Executive and leader with 15+ years of dedicated expertise in Marketing management and optimization. Proficient in creating promotional campaigns for diverse client sectors, including: Retail, Banking, Insurance, Sports Betting/Fantasy Sports, Food/Beverage, Amusement Park/Entertainment, Casino/Resort, Telecommunications, Automotive, Healthcare, Tune In and Nonprofit. Seeking a leadership role within the Media industry to leverage my experience and drive growth. Expertise Spans:

• Leadership & Team Management • Partnership & Alliances • Content Creation

• Strategic Planning • Public Speaking • Budget Management PROFESSIONAL EXPERIENCE

HORIZON MEDIA, New York, NY 2002- October 2023

Full-service media agency that provides clients with complete brand strategy, communications planning and activation across all traditional and emerging channels. SVP Promotions (2022-2023)

Reported to EVP Managing Partner of Media Buying. Managed two direct reports with a team of seven. Clients included: GEICO, Capital One, Honda, Kohl’s, City Harvest, Hard Rock, FanDuel and Little Caesars.

• Secured free media exposure for Audio, TV, Digital (web and social media) and OOH.

• Delivered significant increase in brand visibility for clients by continuously enhancing promotional offerings. Achieved up to 20% additional free media exposure, maximizing brand visibility.

• Enhanced team productivity 15% by establishing a new technology platform that automated tasks and centralized information.

VP Promotions (2018-2022)

Reported to EVP Managing Partner of Innovation and Performance Audio. Led a team of seven with two direct reports that created first to market opportunities for clients such as: multiplatform promotions across digital and social media reaching a larger group of consumers.

• Successfully managed a team through a company restructure, ensuring seamless operations and smooth adaptation to change without work disruptions.

• Trained and mentored team members to develop expertise in digital/ social media and OOH marketing, fostering a culture of continuous learning and skill development within the department.

• Created a new revenue source by developing and managing the Paid Promotions Branch. Senior Director Promotions (2013-2018)

Reported to SVP, Managing Director of Audio and Promotions. Directed a team of eight with one direct report.

• Maximized effectiveness of client promotions by maintaining and establishing strong vendor relationships across several platforms of media. Selected to represent the organization at client meetings and industry events locally and nationally.

• Effectively expanded the team’s reach to include National Radio and TV, demonstrating adaptability and competence in handling larger-scale promotions.

• Accurately assessed the value of individual components and the overall worth of the offered promotion by establishing internal promotional guidelines. Stacey Schlesinger (732) 580- 9042 Page 2

HORIZON MEDIA, New York, NY (continued)

Director Promotions (2009- 2013)

Led a team of four with one direct report. Assessed and reviewed department structures and needs, maintaining daily communication with promotions, buying teams, account groups, vendors, and senior management.

• Improved return on investment for clients by producing single and multi-platform customized integrations and activations, ensuring high-quality delivery of on air and on-site promotions.

• Generated fresh and innovative promotional ideas that elevated our client's messaging by introducing the concept of 'Media Days’. An in-person brainstorming forum aimed at collaboratively developing promotions with the client, media vendors, and Horizon Media teams

(including promotions, market buyers, and the brand team). Promotions Manager (2003- 2009)

Selected to manage four promotions team members in New York and Los Angeles. Collaborated closely with local Audio and TV stations to coordinate, execute and recap promotional events and on-air tie-ins.

• Successfully acquired new clients and expanded existing client relationships and spending by pioneering a dedicated Promotions department. Differentiating our company by offering a unique service not found in other media buying agencies.

• Enhanced transparency, increased accountability, and facilitated more informed decision-making for both internal account groups and clients by establishing and maintaining quarterly added value tracking charts.

Assistant Audio Buyer (2002- 2003)

EDUCATION

Bachelor of Science, Mass Communications

State University of New York, College at Oneonta

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