Jennifer H Mannion

US, Eastern or Central

314-***-****

ad1hzn@r.postjobfree.com

https://www.linkedin.com/in/jennifermannion

About

Produces compelling, creative and inclusive content that drives the business objective. Customer-focused and data-driven, supporting the brand design and its aligns with consumer needs and buyers’ journeys.

Inquisitive and resilient problem solver, promoting innovation, creativity, and collaboration. Endlessly curious question-asker with executive experience and an entrepreneurial presence. Thrives in high-level leadership roles and persuasive presentations. Motivated by bold coffee and dark chocolate. And fluent in irony. Searching for a high-level role in an inclusive and innovative company culture, that promotes professional and personal growth of all employees, in a purpose-driven, positive environment. Experience

2008 - PRESENT

Pixie Posie, llc, Hybrid, US -

Chief Creative Consultant

● Ideation, naming and innovation facilitation

● Branding strategy and architecture expertise

● Systems thinking and processes

● Strategic thinking and execution

● Project management and communication

● Change management leadership and conversation advancement

● Multi-sensory digital marketing content development

● Recruiting, building and motivating stellar creative and marketing teams

● Brand expression, copywriting, graphic design and photography JULY 2023 - OCTOBER 2023

General Datatech (GDT), Remote, US -

Contractor, Partner Marketing Campaign Manager, Cybersecurity

● Planned marketing activities within the allocated budget and partner agency agreements

● Worked with partner representative to grow joint marketing plans to current market trends

● Researched cyber security competitor marketing for future adaptability and relevance

● Content development for cyber currencies and security topics

● Identified and qualified possible partners for lead generation SEPTEMBER 2022 - MARCH 2023

Name withheld, Pharma Manufacturing, Hybrid, US -

Contractor, Global Marketing Director

● Rebuilt entire US marketing team for departmental overhaul

● Created long-term branding and sales strategies for global scale

● Managed third-party content and design development

● Initiated a marketing recruiting strategy for new hires JUNE 2021 - JULY 2022

Geniecast, Hybrid, US -

Contractor, Vice President Marketing (included Brand Strategy)

● Translated business and stakeholder objectives to align with brand standards, through visual and written content messaging

● Analyzed qualitative and quantitative consumer insights and data to form buyer personas

● Re-design of brand website on WordPress using UX insight and consumer behavioral data

● Created online booking system for self-service virtual talent agency

● Developed public relations and media content plan into marketing and branding strategy

● Conducted strategic planning meetings for post-COVID sales year SEPTEMBER 2018 - MARCH 2021

Unigroup, C.A. (United Van Lines, Unigroup Logistics, Mayflower Transit), Hybrid, US - Head of Creative, Senior Manager Marketing Brand Strategy - position impacted by COVID

● Ideations, innovation and naming strategies for application development

● Facilitated collaboration, inter-departmental alignment and innovation meetings

● Managed all graphics, visual design, copywriting, social content and multi-brand voices

● Re-designed five (5) brand websites from Crafter to WordPress format improving brand strategy, search engine optimization (SEO), brand recognition, and mobile viewing user experience

● Nurtured the creative team and various creative processes with third-party vendors FEBRUARY 2018 - SEPTEMBER 2018

Unigroup, C.A. (Q Division, technology and innovation), On-site, US - Contractor, UX Product Design Manager, ADVANCED to Head of Creative, all brands

● Motivated team of user experience (UX) designers, researchers and user interface (UI) developers to create stellar application framework and data-driven design decisions

● Developed social brand communication strategy for the Technology Product department

● Recruiting and conference event planning and booth design, brand swag expert SEPTEMBER 2016 - DECEMBER 2017

Mosby Building Arts, On-site, US -

Marketing Manager/Director

● Managed content creators, photographer, customer experience, and marketing coordinator

● Traditional marketing budget planning and data analysis

● Responsible for brand strategy, print and digital marketing

● Designed mobile responsive website for better user experience and content outreach

● Scripted marketing qualifiers for incoming customer service calls SEPTEMBER 2009 - MARCH 2016

Scrubs & Beyond, On-site, US -

Part-time Graphic Design and Production, e-commerce B2B, B2C, D2C

● Blog writing

● Social media graphics

● Product photography

● Print production

Increased e-commerce sales by 25% by linking specific products mentioned in the blog to the online store. Created original Pinterest boards for catalog linking, increasing catalog products sales by 15%.

MARCH 2005 - MARCH 2008

Leader of Creative Minds, On-site, US -

Full-time parent of two genius offspring; developed creative skills at naptime

● Adobe Creative Suite (PhotoShop, Lightroom, Illustrator, InDesign)

● Lifestyle and fashion photography

SEPTEMBER 2001 - MARCH 2005

Ladue News, On-site, US -

Sales & Advertising Manager

● Communication liaison between the advertising sales and creative teams

● Managed client relations to ensure continuous business growth

● Developed sales strategies to achieve the short and long-term objectives

● Improved sales processes and in-house photography scheduling system

● Analyzed market trends and consumer insights

● Assisted Creative Director with magazine proofreading, production approval

● Provided sales guidance to staff and advertising clients

● Coordinated “The Charity” annual publication launch and related photography events

● Young Society event photographer

● In-house ads graphic designer and ad copy

Education

Indiana University, Bloomington, IN USA - Bachelors 1 of 2, English, academic honors The ability to define audience, construct an argument, present an idea, and provide background information on a variety of issues

Write and speak with clarity and precision, with the best methods to persuade an audience Detailed, balanced and rigorous examination of texts or spoken language; the ability to articulate interpretations to others

Sensitivity to how communication is shaped by circumstances, authorship and intended audienceSkills in a variety of research methods and the ability the accurately and appropriately present research

Awareness of how different social and cultural contexts affect the nature of language and meaning Indiana University, Bloomington, IN USA - Bachelors 2 of 2, Sociology, academic honors Studied human behavior and interactions for individuals, groups, communities, organizations, cultures and societies

Trained to ask important questions, conduct research and collect data for analysis Insights into social factors such as race, ethnicity, gender, age, education, and social class that affect work and how organizations operate

Examined human actions, interactions, beliefs, perspectives and values to better understand society Analytical skills, computer literacy, and knowledge of statistics and research design Built a solid foundation in statistical writing, presentation and public speaking Certifications

Missouri State University, USA - Certification, Design Thinking Methodology Cornell University, USA - Certification, Women in Entrepreneurship Associations

● MO State Design Thinking Advisory Board, member

● Society of Children’s Book Writers & Illustrators, member

● DECA - volunteer, judge

● CHIEF - chief.com executive women’s group, member Links

My LinkedIn Articles

My Creative Services Website

Contact this candidate