Jenni Richardson

Media & Accounts Director

Email: ad1hve@r.postjobfree.com

Phone: 405-***-****

LinkedIn: linkedin.com/in/jenni-richardson

Education

Master of Entrepreneurial Studies (MES), MBA

Langston University, May 2011

• Engaged in advanced business strategy and entrepreneurial courses, preparing for leadership roles in diverse business environments. Bachelor of Business Administration (B.A.)

Langston University, May 2008

• Focused on foundational business principles and practices, with a particular interest in innovative management techniques.

Objective/Summary

Accomplished Operations and Sales Director with over a decade of leadership experience in dynamic business settings, including advertising, hospitality, and the cannabis industry. Proven track record of driving operational excellence, implementing innovative sales strategies, and leading teams to exceed performance metrics. Holds an MBA with a focus on entrepreneurial studies, offering a strong combination of business acumen and strategic vision. Adept at leveraging data analysis and project management skills to optimize processes, enhance productivity, and foster sustainable business growth. Seeking to apply expertise to a challenging new role in a forward-thinking company.

Experience

Media & Co-Op Director

InterAction Advertising, February 2022 – Present

Spearhead the automotive co-op program for 11 dealerships, including leading brands like Ford and Subaru.

Streamline communication with radio and TV stations to ensure timely delivery of monthly spots and traffic instructions.

Coordinate multi-platform advertising campaigns, ensuring adherence to strict deadlines and high-quality standards.

Lead the integration of cutting-edge AI tools to deliver innovative solutions and maintain a competitive edge in industry trends.

Director of Operations

OKCulture Lounge Patio Bar, Restaurant & Dispensary, June 2022 – June 2023

• Managed daily operations across multiple facets of the business, from the restaurant to the dispensary.

• Implemented a novel concept for the lounge and patio bar, enhancing the establishment's appeal.

• Ensured compliance with all regulatory requirements, managed payroll, and oversaw tax obligations.

• Drove staff performance through comprehensive training and scheduling.

• Organized community-focused events, significantly increasing brand presence in the local market.

• Elevated social media engagement and event execution, resulting in organic growth of followers.

Director of Operations & Sales

Vertica Organics, November 2018 – June 2022

• Directed sales and operations for a leading cannabis company, managing a team of 18+ across multiple locations.

• Facilitated extensive training on industry-specific software, achieving a high level of team compliance and proficiency.

• Managed inventory strategically, aligning purchases with sales forecasts to optimize budget efficiency.

• Developed and implemented sales strategies that substantially increased revenue and market engagement.

• Organized patient focused networking events collaborating with licensed processors and growers in the Oklahoma cannabis Industry

Studio Leasing Manager

Sola Salons, May 2019 – December 2021

Oklahoma City, Edmond, and Tulsa

• Oversaw operations for three high-traffic Sola Salon locations, significantly increasing revenue growth through strategic leasing and marketing initiatives.

• Implemented innovative sales strategies, bolstering occupancy rates and enhancing the overall business model.

• Orchestrated monthly social media events to strengthen community ties, which elevated brand visibility and engagement amongst target demographics including patients, growers, and processors.

• Conducted comprehensive tours for potential clients, articulating the value proposition of Sola Salons, resulting in a high conversion rate of studio leases with terms ranging from 1 to 2 years.

• Fostered a supportive environment for Sola Professionals, offering guidance and access to Sola Pro tools, which empowered them to successfully launch and grow their independent businesses.

• Addressed tenant concerns with promptness and professionalism, maintaining clear communication regarding updates and notices.

• Managed all aspects of studio upkeep, including renovations, maintenance, and painting schedules, ensuring top-notch studio conditions for tenants and clients. Account Services Specialist

BealsCunningham Strategic Services, September 2016 – October 2019 Oklahoma City, Oklahoma

• Oversaw the management and submission of co-op funds and pre-approvals for a diverse portfolio of 18 automotive clients, including industry leaders like Ford, Chevrolet/GMC, Dodge, Subaru, Toyota, Nissan, and Honda.

• Demonstrated expertise in utilizing Clients and Profits and Strata media planning software to optimize client advertising strategies.

• Engaged in in-depth consultations with key clients to develop and achieve comprehensive marketing and advertising objectives through a blend of traditional and digital marketing approaches.

• Served as the primary liaison between clients and the Vice President, facilitating strategic planning sessions, branding initiatives, and the integration of client messaging across various platforms.

• Coordinated and executed the planning, scheduling, and production of multi-faceted advertising campaigns including print, broadcast, and outdoor media.

• Led cross-functional teams to ensure timely delivery of projects, consistently meeting and often exceeding deadlines.

• Kept abreast of the latest company offerings and industry trends to provide informed recommendations to clients and uphold the agency’s competitive edge. Skills

Management & Leadership:

Project Management

Team Leadership and Development

Strategic Planning and Execution

Analytics & Problem-Solving:

Data Analysis

Critical Thinking

Creative Problem-Solving

Communication & Organization:

Effective Oral and Written Communication

Organizational and Time Management

Event Planning and Coordination

Technical Skills:

METRC, Flowhub Cannabis Software, Automotive Co-op tools for LMA/iMR, FCAPAP, Ford and Subaru

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