Stephan R. Johnson

Atlanta, GA *****

ad1hum@r.postjobfree.com 678-***-**** www.linkedin.com/in/stephanrjohnson/

Accomplished Sales & Marketing Leader

Driving Acquisition & Revenue with Channel Partners, Optimization of Under Performing Sales Teams, and Developing Incremental Brand and Product Marketing Opportunities

Recruited and developed ecommerce Channel Partners to meet and exceed Revenue & Customer Acquisition targets. Passionate about developing and delivering: Sales Channels, Product Positioning, Process Optimization, Sales Enablement and programs. People leader that hires, coaches, and develops National Ranked teams and partners. Channel leader skilled at owning the sales budget, managing P&Ls, identifying and building incremental sales programs to achieve targets. Known for diligently dissecting the business to identify all opportunities, process flows, training needs, marketplace trends, pricing and product opportunities. Leverages strong interpersonal communication skills to build lasting and effective partnerships across internal and external organizational lines.

Core skills:

Channel Partner Management Affiliate Marketing Annual Forecasting People Leader Market Trends

Sales Team Coaching & Training Go-To-Market Strategies P&L Management SEM to Peers Strategic Planning

Building Training Sales & Marketing SEM, SEO, & SERP Landscape Online and Brick & Mortar Channels

SELECTED ACCOMPLISHMENTS AT COX COMMUNICATIONS

Channel Strategy

Built an annual $18M acquisition budget and cost of acquisition model. This budget contributed 24% of all Online acquisition.

Oversaw the RFP, budgeting and selection of the first version Artificial Intelligence (AI) overlay to Sales Chat SaaS. Cost savings realized from deflecting 21K calls in 12 months.

Created and executed Channel specific Go-To-Market strategies for new products. pricing and promotional offers.

Member of team that explored New Business opportunities with Amazon Store Front and DirectTV.

Trialed a unique partnership with DishNetwork to offer Cox Internet to their subscribers. MSO peers adopted this program after the Cox success.

Identified and secured funding for non-brand marketing trial in eTail Channel. Program achieved and exceeded customer targets by 121% while the cost per add for this program was 30% less than internal media costs.

Partner / Channel Distribution & Marketing

Managed and implemented Partner Brand Search (SEM) programs to achieve a Unified Brand SERP – Saving $5M in 2022.

Etail Channel achieved 12% annual growth 2009 – 2014 (Reached 1M installed customers by 2015).

Relaunched Cox Sales Chat Program: Negotiated new SaaS Chat Platform contract and selected US Based Chat Center. Transformed a transaction-based channel to a highly effective “Sales Culture” by implementing sales reporting and Sales focused KPI based reporting. Transformed reporting and KPI baselines to support sales focus. Launched new systems and tools to meet and exceed targets.

Researched and developed the affiliate marketing channel for Cox. Selected a technology platform and management agency, negotiated contracts with Supply Chain, partnered with data analytics teams to create tracking tags and capture pixeled data in Adobe reporting. Have Onboarded the largest publishers in Loyalty and Couponing vertical including: ebates / Rakuten, Capitol One Shopping, Honey, ibotta, Brad’s Deal’s and Groupon. The Channel has produced double-digit annual growth since 2018.

Identified and launched a Pay Per Click (PPC) Marketing Partnership with Clearlink. Partnership yields quality click traffic, positive Cox brand content, and orders at favorable costs to Cox.

Account Management & Operations

Ownership of Product Sell in Rates, Customer Lifetime value, Churn, and P&L Responsibilities.

Created and Delivered: Product and Process Training Decks and Sales Enablement Materials – KPIs increased by 5 to7%.

Presented and executed a new Profit-Sharing style Compensation model, Revenue Per Install grew +$9.00 in 10 months.

Created MDF, Spiff and Sales Contest to increase market share, mind-share and achieve KPIs.

Partnered with internal product teams to develop and fund overlay incentives and product training to drive incremental product sales, resulting in attachment increase of 410 basis points.

Stephan R. Johnson www.linkedin.com/in/stephanrjohnson/ Page 2 of 2

PROFESSIONAL EXPERIENCE

COX COMMUNICATIONS, Atlanta, GA 2008 – 2022

Senior Manager – Digital Sales Channels and Affiliate Marketing 2015 – 2022

Evolved eTail channel marketing position in the Brand and Non-Brand paid search landscape. Partnered with the Cox Agency to define Brand Search policies, SEO and Organic Strategies for a Cox Unified SERP. Selected to lead the transform of the Cox.com Sales Chat program to a true “Sales Culture”. Grew visitor volume to Cox.com by developing the Cox Affiliate Marketing channel. Identified and launched a strong Click Marketing Partnership with Clearlink to achieve targets for Cox.com. Creating and delivering Training and Sales Enablement Materials to increase partner product sell in and revenue per order.

Business Development Manager – Indirect Sales Channel 2008 – 2015

Developed and executed the eTail Distribution strategy for Cox Communications. Networked with peer MSO partners to understand the competitive threat and opportunities. Evaluated, prioritized and launched (5) new Branded online partner web sites over 2 years.

SPRINT, Atlanta, GA 1998 – 2008

Channel Sales Manager – Indirect Sales Channel 2001 – 2008

Oversaw and facilitated distribution and sales of Sprint wireless products in 360 independent Georgia local points of distribution. Managed and directed an Account Management team of up to 12 sales professionals in quota driven environment. Responsibilities include strategic planning with key principals, driving B2B sales growth, improving inventory logistics, sales training, and implementing marketing programs. Selected to integrated Nextel Exclusive stores, B2B teams with Sprint products and processes.

Project managed the spend of an incremental annual local $2.4M co-op advertising budget.

Negotiated and facilitated the transfer of corporate store leases and assets to select Exclusive Partners.

Secured Sprint Corporate approval of the first Regional Master Agent Program in the company.

Rebuilt and redefined direction of temporary sales force of 60 people used by Sprint (SWAT).

National Ranked “Big Box” performance in both “Big Box” and Local Dealer volume 2000 – 2006.

National Sales Contest Won: 2003 Best Buy National Sales Contest, 2007 National Motorola Super Bowl sales contest.

Selected to Corporate Winner’s Circle / Pinnacle Club 2001 (Hawaii trip).

Account Executive – Channel Sales 1998 – 2001

Built and managed relationships with (31) Radio Shack Stores, District and Regional Sales Managers across metro Atlanta.

Developed and presented training programs to all levels of Radio Shack management.

National Sales Contest Won 2000: Sprint / Radio Shack Mission Possible Sales Contest: Grand Prize winner: 2001 PT Cruiser.

ADDITIONAL RELATED EXPERIENCE

U.S. COMMUNICATIONS, INC (AMERITEL MVNO), Norcross, GA

National Account Manager and Corporate Trainer

Manage the relationship with Key National Big Box Retailers. oversaw plan-a-grams, Co-op advertising, Go To Market launches. Produce training manuals, selling materials and seminar outlines for field staff use. Project managed the Nationwide launch of the Ameritel (MVNO) brand product line in over 1,500 retail locations.

EDUCATION

Bachelor of Arts (BA), Communication, Michigan State University, East Lansing, MI

Walt Disney College Program (Selected to DCP – Internship), Walt Disney World Company, Lake Buena Vista, FL

Associate of Arts (AA), Television and Radio Production and Programming, St. Clair County Community College, Port Huron, MI

COMMUNITY AND VOLUNTEERING

Vice President Kingsley Lake Owners Association

Operational oversight and conservation of a 21-acre lake

Executive Board Member – Theta Delta Chi International Fraternity

Governance Board that sets 5-10 Year Strategic Vision – National Philanthropy Selection – Wellness Programs

Youth Sports Coach

Co-founded the Peachtree Middle School Soccer Program

Rise Against Hunger Volunteer – 280,000 Pre-Made meals prepared

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