antonio

lovera

MARKETING GURU &

LEADS GEN GROWER

The Art of BRAND LOYALTYConversion™

Antonio “Ant” Lovera

*** ****** ******

Weston, FL 33326

954-***-****

ad1hs2@r.postjobfree.com

Brand Strategist to develop clear, comprehensive, and effective brands’ strategies. Digital Marketing Wizard with deep understanding of digital channels, including social media, content branding, email branding, SEO/SEM, PPC, and influencer branding. Content Creator & Manager with the ability to create original, high-quality, engaging content marketing deliverables that resonates with the target audience. Data Analyst with proficiency in data analysis tools and techniques to track and measure the performance of branding initiatives, using insights & reporting skills. Market Researcher to stay informed about industry trends and conducting market research to identify opportunities and threats.

Leader & Team Booster to manage, lead and empower teams of marketers, designers, and content creators through solid and inspiring lidership. Creative Thinker using creative graphic and writing to develop unique innovative branding campaigns and strategies that stand out in a crowded digital landscape. Tech-Savvy Being who knows and uses the latest digital tools: CRM platforms, marketing automation tools, analytics platforms, and social media management tools. Natural & Effective Communicator to convey brands’ message to both internal teams and external stakeholders.

Budget Caregiver to Manage projects and budgets for digital marketing initiatives. WholeBranding Weston, FL wholebranding.com

Founder & Head of Digital Marketing -2012–Present

As the Head of Brand Engagement, I am the driving force behind the marketing and brand management team. My role requires me to develop and execute strategies that assertively engage and connect with our target audience, elevating our brand's reputation, loyalty, and visibility. My expertise has not only produced the metrics required to increase our return on investment (ROI), but has also boosted customer loyalty in the highly competitive markets. OFFICE DEPOT/OFFICE MAX officedepot.com/officemax.com Challenge: After the merger, OD/OM integrated and revamped their legacy and private brands to increase market share and preserve brand equity. Action: I was part of the led team who devised an effective brand architecture and strategic plan to enhance our market position and equity. Milestone: OD/OM private brands were successfully positioned and regulated, resulting in a 54% increase in visibility and 23% sales growth within 18 months.

FGGS ENGINEERING fggscorp.com

Problem: The company operated at a loss due to industry trends in oil and gas services, with no growth.

Action: I created and executed a 3-year marketing plan to diversify US operations and penetrate emerging markets, specifically Brazil in LATAM. Milestone: After implementing the plan for 24 months, the company achieved a 15% growth in the US market and diversified its services. MASTERED EXPERTISE & MILESTONES

Click to connect!

TECHNOPACK technopackcorp.com / jorestech.com

Challenge: After a decade in the manufacturing industry, TECHNOPACK had to expand its product line and create its own brand to compete with major players in online marketplaces like Amazon and eBay. Action: The JORESTECH and its brand architecture were created to penetrate and elevate market position and brand equity. Milestone: After successfully positioning four divisions and developing eight other brands, overall sales increased up to 42% within 18 months. GEMAIRE /WATSCO gemaire.com / watsco.com

Challenge: The company needed to adopt technology for its primary customers and develop alliances with big-box brands through aggressive digital product positioning.

Action: Planned, executed, and monitored an 18-month project to increase effective adoption by up to 38% and built synergy with ten major industry players. Milestone: Over the course of 24 months, we were able to achieve a significant increase in both sales and adoption rates, reaching 23% and 38%, respectively.

+$47MM Significantly Boosted Sales through Unique Digital Marketing Strategies & Initiatives I am an experienced marketing strategist and brand facilitator who has consistently helped companies of all sizes, including FORTUNE 1000, to achieve significant sales growth by converting, building, and maintaining a loyal customer base. My tireless passion for creating engaging initiatives and extensive expertise in innovative programs have led me to develop WholeBranding®, a proven proprietary emotional and experiential branding model that connects products and services to their core audience, guaranteeing a long-lasting and productive relationship, and remarkable organic sales growth. ACQUIP Miami Beach, FL acquip.com

Marketing & Business Growth Director -2010–2012

As the Marketing and Business Development Director, I took charge of enhancing and modeling the organization's business model, brand identity, reputation, marketing, and global expansion, with a special focus on emerging markets in LATAM. In recognition of my efforts, I managed to secure 27 of the top 50 customers in the Oil and Gas industry, including esteemed names such as General Electric, Mitsubishi, Siemens, Flender, and NextEra Energy, among others. Significant Milestones

I spearheaded a remarkable achievement in boosting new business revenues from $1.2M to nearly $6.5M while simultaneously opening up the LATAM client base from 0 to 42 accounts in just 16 months. This was all thanks to my exceptional leadership skills and the design and implementation of TurbineKey™, a digital marketing B2B alliance that revolutionized the energy industry. I also created and monitored a high-performing sales and marketing department that boasted 12 team members. Additionally, I consolidated and improved the company's leads generation by an impressive 78%. EDUCATION

VISUAL IMPACT GROUP York, PA visimpact.com

Digital Marketing & Business Growth Director -2008–2010 As the Digital Marketing and Business Development Director, I executed powerful omnichannel marketing strategies for Fortune 500 companies such as HomeDepot, Harley-Davidson, 3M, Caterpillar, Best Buy, Kroger, Johnson Controls, HP, TMobile, and GM to penetrate the diverse US multicultural market. I revamped the marketing and branding content in the digital arena, integrating the unique insights of the multicultural market, and coached mainstream companies to adopt innovative digital marketing initiatives. This helped them expand their business units, gain brand followers and nurture leads through social media outlets.

Significant Milestones

I successfully executed over 15 fully integrated programs for companies such as Home Depot, Harley-Davidson, and 3M. My contributions included community outreach digital initiatives for clients, which helped these companies reach new heights. By leveraging a nationwide series of presentations called

"Think VIG," I confidently increased the active company client base from 21 to 53 within 24 months. I skillfully integrated digital platforms, digital organic approaches, and CRM programs, and worked with some of the biggest brands in the business, including Kroger, Nu Skin, and AutoZone. THE SAN JOSE GROUP Chicago, IL thesanjosegroup.com Integrated Digital Marketing & Creative Director -2004–2008

•Disruptive & Sustainable Business Strategy Harvard Business School HBS Online

•MBA -Master in Marketing Management Gran Mariscal de Ayacucho University Barcelona, Venezuela

•Bachelor in Visual Arts -Graphic Design & Marketing IDD /Newman Design Institute Caracas, Venezuela

•Bachelor in Computer Science UNIMET, Metropolitan University Caracas, Venezuela AWARD & RECOGNITIONS

WholeBranding. Emotional & Sustainable Marketing Model Creator (trademark & patent) USA

(2) Addy’s Award The best 360 Campaign for “American Family Insurance” Chicago, IL. USA Telly & Effie Award The best TV Spot for “COMED” Chicago, IL, USA Addy Award The best Print “Corona Extra” Raleigh, NC. USA Oracle Award The best in Advertising “BB&T” Raleigh, NC. USA BiVe Banco de Ideas de Venezuela Founder & Creator Porlamar, Venezuela Y&R Creative Worldwide Award The best Campaign for “Radio Shack” Caracas, Venezuela Sembrador de Acciones Proactivas Doradas Higuerote, Venezuela I was instrumental in persuading FORTUNE 1000 companies to adopt the SJG marketing and lead generation model. I conducted high-level meetings and presentations with their sales and marketing teams to optimize their results and drive marketing growth. I led a team of eight experts who developed 360-degree experiential initiatives for the company's business partners, resulting in significant business growth. I successfully acquired top accounts such as Abbott, Hy Cite, Harley-Davidson, Bulova, Paytoo, Comed, Fishernuts, and MGM Grand. Significant Milestones

I successfully onboarded seven multimillion-dollar national accounts as part of the agency's business development strategy. This resulted in a significant 38% increase in revenue by the end of 2006. Furthermore, I achieved an overall sales growth of 43% by developing the multicultural business units from Comed, Harley-Davidson, and Herdez. Through my expertise, I modeled nine fully integrated offline, and online lead generation programs to target FORTUNE 1000 brands. This resulted in the acquisition of five new accounts. I innovatively transformed Harley-Davidson's sales and distribution approach to Latin America. Additionally, I created a multicultural loyalty program that tapped cross-over brand customers in Mexico and the Caribbean for the first time. I also introduced six CRM multi-platform product integrations for SPAM (food) and HYCite (cookware). Additionally, I launched its online experiential content, which led to a significant nationwide sales boost of 27% and 39%.