Eugene Felten

London, United Kingdom ad1hq2@r.postjobfree.com www.linkedin.com/in/gene-felten

US Citizen, Open to Relocation and/or Remote Work

PROFESSIONAL SUMMARY & SKILLS

I'm a cultured individual who has lived in 8 different countries, and worked in vastly different environments like the economically developing Lomé, Togo, and the pacey London, U.K. Communication, adaptability and intuition are my greatest strengths. Using my strengths to positively impact people and businesses is what drives me.

Domain Skills: Adept at research across various industries, social media account managing, proficient with MS Office programs, proficient with Google Suite, proficient with Chat GPT, WordPress, copy and content writing; please find the link to my portfolio - https://drive.google.com/drive/folders/1frX1uvfQPqE_l_x0DICeta-8imw4NFfA?usp=sharing

Mindset/ Behaviour Skills: Socially adept; able to get along with people from all walks of life. Leadership qualities; have experience organising and leading successful teams. Emotionally aware; a good reader of people and what motivates them.

WORK EXPERIENCE

ZIM Connections (Telecommunications) – Copywriter & Community Manager (London, UK) 12/2021 – 11/2023

Authored a wide array of ZIM’s consumer-facing communications, developing and maintaining the company's tone of voice across various channels including the website, blog, social media, ZIM the app, advertising, and email campaigns, which became a cornerstone of the brand's identity

Copy was optimized for SEO - leveraged Ubersuggest to enhance our website’s SEO performance, achieving a score of 77 (Great) within 10 months (see in portfolio), increasing our organic reach and visibility

For the app, I effectively translated complex technical eSIM terminology into digestible, fun, and approachable content, directly contributing to improved user experience (UX), higher conversion rates, and positive user feedback

Managed and grew ZIM’s social media presence, notably increasing ZIM’s Instagram followers to over 1000, fostering community engagement and strengthening customer relationships

Designed and implemented influencer outreach campaigns with a 27.7% cold email response rate, successfully onboarding 10 influencers to our affiliate program, thereby expanding our promotional reach

Ensured the highest standards of communication by editing, proofreading, and refining business proposals, sales correspondence, and pitch decks, enhancing clarity and effectiveness

Utilized AI tools such as ChatGPT for creative brainstorming, research, SEO optimization, and other critical business functions, driving forward-thinking strategies and operational efficiency

Adrastichyperlink (Advertising Services) – Marketing Consultant (London, UK) 10/2020 – 12/2021

Drove the strategic direction of the organization, along with the founder – including but not limited to hiring, traffic management, pipeline building, pricing and negotiation

Conducted comprehensive industry research to tailor specific pitches resulting in a fortified sales funnel

Drove client outreach initiatives, leveraging both offline and online channels, including personalized emails, strategic phone calls, dynamic networking events, and targeted social media interactions on platforms like LinkedIn and Clubhouse to strengthen client relationships and drive business opportunities

Fate v Future (Advertising Services) – Creative Strategy Intern (London, UK) 01/2020 – 04/2020

Managed and planned the execution of a Bumble video commercial, including focus on the script, content messaging, background scores and actor casting ensuring a cohesive and compelling brand narrative

Created an interior space vision for Psycle-Shoreditch infusing brand identity into the physical environment and came up with their slogan “The Beat Starts Here” to anchor the brand experience

Crafted Mamamade's website copy, instilling strategic storytelling elements to build a more engaging online presence that resonates with the target audience

Snack Media (Sports Advertising Services) – Brand Activation Intern (London, UK) 05/2019 – 08/2019

Delivered the content strategy, including writing posts, tracking engagement and traffic on social media to elevate the firm’s social media presence in the sports sector

Identified 20+ UK based NFL influencers and built relationships with a select few who ultimately worked with the firm, bolstering Snack Media’s brand visibility

Trap Thursdays (Events/Entertainment) – Co-Founder (London, UK) 03/2016 – 11/2016

Founded and scaled Trap Thursdays, a company specializing in social and networking events for students, negotiated a revenue commission model at a local lounge

Weekly events consistently attracted over 100 students, driven by social media content and advertising

EDUCATION EXPERIENCE

Birkbeck University of London – MSc in Marketing: Department of Management (London, UK) 10/2020 – 10/2021

2:1 equivalent to a 3.7/4 GPA

Relevant Modules: Brand Management, Consumer Behavior, Digital and Social Media Marketing, Relationship Marketing, Sports Marketing, Strategic Marketing Management

Richmond the American International University in London – Bachelors in Business Studies (London, UK) 01/2015 – 05/2016, 01/2019 – 12/2019

Director of all Sports, led the promotion of university sports events, implementing multi-channel advertising strategies including email newsletters and campus announcements to boost event visibility and participation

Organized a variety of student-centred events such as “Boot Camp Day,” Ping-Pong tournaments, Dodge-ball Days, and Yoga sessions, enhancing campus life and student engagement

Basketball Club President, coach and player, responsible for recruiting coaches, liaising with league officials, and leading the team to a first-place finish in their debut season at the BUCS league

American University of Rome – Bachelors in Business Studies (Rome, Italy) 09/12 – 05/14

COMMUNITY EXPERIENCE

British School of Lomé – Sports Assistant (Lomé, Togo) 09/2014 – 12/2014

Delivered daily training to over 15 students on various sports techniques and rules, enhancing their athletic abilities and knowledge of sportsmanship

Coached afterschool clubs such as Girls Volleyball and Boys Basketball (my focus) who both competed in the Tri-Nations Tournament where schools from Ghana and Nigeria were present

Honored with a certificate by the school principal for "Exceptional Service to Basketball Coaching," acknowledging my dedication and positive impact on the school's sports program

International School of Tanganyika – Student Volunteer (Dar es Salaam, Tanzania) 09/10 – 05/12

Collaborated in organizing and hosting weekly enriching community and sports events for over 20 orphaned and children with special needs, contributing to an inclusive and supportive environment for youths aged 6-18

INTERESTS & HOBBIES

Fluent in French, PADI certified Passionate about basketball, football (soccer), Pokémon, fashion, travel, outdoors

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