Bethanne Jenkins

**** ******* ****

Birmingham, AL 35216

205-***-****

ad1ho6@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

• Experienced vice president of marketing: developed and implemented integrated, innovative marketing and communications strategies and programs based on judgement, plus quantitative and qualitative research

• Ability to encourage collaboration among colleagues ensuring efficient and effective solution execution

• Unique perspective on creative agency and client partnership that maximizes partnership value add

• Enthusiastic individual with a track record that demonstrates self-motivation, creativity, and initiative to achieve goals

EXPERIENCE

Centennial: Birmingham, Alabama (Centennial acquired Bayer Properties August 2022) Bayer Properties; Birmingham, Alabama

Commercial Real Estate investment management firm focused on redevelopment of retail assets into mixed-use destinations with a nationwide portfolio of 25M SF. Senior Vice President of Marketing (January 2023 – Present) Vice President of Marketing (March 2017 – January 2023) Director of Marketing (November 2012 / February 2017)

• Responsible for marketing and communications strategy development and execution for retail assets including influencer marketing, paid digital and social, owned media (email, social media channels, website, signage), event marketing, promotions and placemaking

• Direct cross-functional team of marketing, media relations, placemaking and data science to help maximize ROI for partners

• Improved efficiency of paid media by evolving strategy to include an appropriate mix of digital and traditional media solutions while increasing ability to better target messaging and measure brand lift

• Led brand strategy development and execution for retail development projects: The Summit at Fritz Farm

(Lexington, KY) and historic redevelopment of The Pizitz (Birmingham, AL)

• Actively leading early adoption of an online shopping platform designed to better merge the physical shopping and ecommerce experience for guests - pilot program in process

• Led adoption of digital business card platform, “Linq”, demonstrating commitment to innovative business solutions, sustainability, and effective networking

• Expanded internal marketing research capabilities by identifying and adopting, Placer Artificial Intelligence, geo-fencing research platform, and execution of peer-to-peer focus groups leading to an elevated sales approach integrating qualitative and quantitative data

• Responsible for leading senior leadership meetings with executive board to ensure focus on cross- discipline collaboration on core business challenges and opportunities Bethanne Jenkins

1125 Winward Lane

Birmingham, AL 35216

205-***-****

ad1ho6@r.postjobfree.com

• Responsible for all brand identity management of external customer touchpoints and internal communications

• Led internal and external company communications through challenging executive leadership transition including core values refocus

• Established Inclusivity, Diversity, Education and Awareness committee to help ensure company focus on advancing diversity recruitment and community outreach to educate underserved groups of career paths available within the commercial real estate industry

• Developed and executed “Reimagined” placemaking strategy for mixed-use destination in Charlotte, NC, ultimately leading to the successful sale of the asset

• Partnered with third-party public relations firm in development and execution of crisis communication plan for asset portfolio

• Led third-party marketing agency selection and actively managed relationships providing oversight of B2B and B2C marketing plan development helping ensure success in achieving key performance indicators, project management timelines, scope regulation, and budget adherence

• Annually secured budget case approval from institutional investors and allocated resources accordingly to achieve financial goals

• Led qualitative research initiatives to better measure brand awareness and identify opportunity areas for the future

• Developed and implemented internal and external communication strategy for Centennial’s acquisition of Bayer Properties.

Luckie; Birmingham, Alabama

An award-winning marketing firm focused on merging data, technology, creativity, and channel to bring brands closer to their audience.

Account Supervisor (June 2009 / October 2012)

New Business Manager (May 2008 / June 2009)

Senior Account Executive (September 2004 / May 2008)

• Partnered with brands on strategy development and execution across various industries such as, non- profit, tourism, commercial real estate, retail, law, and health care

• Immersed in digital and traditional media strategies

• Analyzed financial, technological and demographics trends to capitalize on new market potential for brands

• Successfully developed and managed project budgets, timelines, and positive partner relationship by successfully managing expectations

• Involved in brand development, testing, and launch of consumer rebrand of Regions Bank Bethanne Jenkins

1125 Winward Lane

Birmingham, AL 35216

205-***-****

ad1ho6@r.postjobfree.com

• Ensured creative elements were on brand and in compliance with all financial regulations

• Developed and executed grand opening plans including direct mail, in-branch, paid media and customer surprises across national footprint

• Created and implemented stock advertising program that resulted in a more efficient process of managing local marketing requests across 16-state footprint

• Managed creative, production and distribution of point-of-sale materials across 1,800 bank branches

• Led new business efforts in partnership with President

• Conducted comprehensive training program for account executives and account coordinators Intermark Group; Birmingham, Alabama

Account Executive (April 2002 / September 2004)

Advertising agency focused on brand growth through creative psychology.

• Maintained strong client relationships through scheduled updates providing latest automotive innovations, competitive analysis, and project update

• Led plan development and implementation of annual advertising strategies for automotive dealerships in 20 markets including public and community relations projects

• Responsible for over $6 million billings annually

• Assisted in new business strategy development and client presentations

• Planned and executed special events

• Developed and maintained creative resource library

• Oversight of all production to ensure final creative exceeded brand standards and satisfied legal requirements of brand

ADDITIONAL EXPERIENCE

Schaeffer Eye Center, Birmingham, Alabama

Divisional Manager (August 2001 / April 2002)

Saks Incorporated - Parisian Division, Birmingham, Alabama Executive Management Training Program (January 2000 – April 2000) Assistant Buyer - Women’s Special Sizes (May 2000 / April 2001) Bethanne Jenkins

1125 Winward Lane

Birmingham, AL 35216

205-***-****

ad1ho6@r.postjobfree.com

EDUCATION

Auburn University, Auburn, Alabama

Bachelor of Science Degree in Human Sciences (GPA 3.4) Minors in Business and International Studies

Richmond, The American International University in London, London, England International Internship Exchange Program (Completed) Emphasis on Sociology of British Culture and International Business

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