Entrepreneur Sales & MarkeƟng Business Development Luxury CosmeƟc Turism Wellness

Natalia Dothée

***** ***** **** ****,**** Lauderdale, Florida, United States. 33331 Email: ad1hl7@r.postjobfree.com Phone: +1-305-***-**** www.linkedin.com/in/natalia-dothee/ Summary

A results-driven leader with over 18 years of proven expertise in guiding high-achieving multinational teams across marketing, business development, and sales domains. Proficient in crafting impactful strategic marketing and sales blueprints to leverage market potential, skillfully managing brand portfolios, and devising innovative frameworks to achieve successful product and service launches. An experienced architect of tailored communication strategies and plans that enhance brand awareness and align the brand with evolving consumer preferences. Passionate about marketing and adeptly integrating individuals who possess the knowledge to add tremendous value. Created personalized and integrated customer experiences across multiple channels and social media platforms, establishing key performance indicators (KPIs), and managing tracking through CRM. Skills

• Exhibited resilience, adept problem-solving, creaƟvity, and self-moƟvaƟon.

• Demonstrated leadership with a human-centric approach.

• Fostering enriched and empowered teamwork dynamics in markeƟng and sales ecosystems.

• Showcased robust communicaƟon, coaching, and influenƟal skills in both Spanish and English. Experience

Director of Marketing and Business Development – Miami, Florida, United States Jul 2020 – Present 2 years 10 months

Flyght Wellness Club

Innovative entrepreneur within the wellness industry, pioneering Miami's premier women-only wellness club that seamlessly integrates the four dimensions of body, mind, spirit, and emotions into a singular, holistic social haven. Orchestrating an array of thoughtfully curated activities by a team of esteemed experts, I conceived a strategic blueprint, orchestrated talent acquisition, devised comprehensive activity schedules, and ensured impeccable execution standards. The result: a thriving, growing venture that redefines well-being.

Steered membership plans, fostering a community of over 200 individuals.

Curated a formidable network of over 100 accomplished professionals, meƟculously chosen for their experƟse and accomplishments across diverse wellness domains, consƟtuƟng a robust Integral Well-being acƟvity porƞolio.

Championed the execuƟon of over 180 impacƞul events, workshops, and wellness engagements both within Flyght faciliƟes and through collaboraƟons with external contracƟng partners. Director Marketing - Miami, Florida, United States Sep 2011 - Jul 2020 8 years 11 months

Turismo Maso Internacional C.A.

Spearheaded the formulation of a comprehensive strategic blueprint encompassing brand vision, product development, communication, and digital creative strategies. This was translated into a Entrepreneur Sales & MarkeƟng Business Development Luxury CosmeƟc Turism Wellness regional marketing and communication plan that yielded a remarkable 25% increase in EBIDTA. Also piloted the launch of MASO GROUP USA, skillfully executing B2B strategies that resulted in an impressive 100% surge in sales within just three months. Led the innovation and introduction of new products spanning all market segments. Guided and managed adept marketing and sales teams in both the Venezuelan and American markets.

Generated substantial savings of $1 million while concurrently achieving a 10% upswing per transaction via judicious distribution channel rationalization using segmentation strategies.

Instrumental in boosting company profitability by 3% through the successful implementation of a new policy favoring predominant suppliers.

Championed a substantial 30% uptick in productivity per contact through strategic implementation of cross-selling methodologies.

Pioneered the conceptualization, creation, and importation of Venezuela's inaugural travel fair, orchestrating a remarkable feat of selling a two-month inventory in just two days.

Steered the team responsible for devising and executing the innovative Maso Travel Agencies franchise model within the Venezuelan market.

About Turismo Maso: Established in 1954, Grupo Maso stands as the premier travel entity in Venezuela, renowned for its unparalleled expertise across a diverse spectrum of travel distribution sectors including Corporate, Leisure, Departure, Entry, MICE, and Consolidation. Boasting a robust network of over 200 affiliated travel agencies and independent agents, the Company proudly holds affiliations with esteemed entities such as BCD Travel and Virtuoso. Project Manager - Caracas, Federal District, Venezuela Oct 2009 - Jul 2011 1 year 10 months

Hotel Cayena-Caracas

Championed the end-to-end execution of the visionary boutique Hotel Cayena project in Caracas, steering its conceptualization, risk evaluation, seamless integration of specialized teams, and overseeing the intricate construction process. This luxury establishment redefines opulence, offering premium services and boasting 47 expansive rooms adorned with the prestigious international hallmark: The Leading Hotels of the World. Successfully ensured the punctual delivery of the project, a remarkable feat considering the challenging landscape of the Venezuelan environment during that period.

Independent Strategy & Marketing Consultant - Caracas, Federal District, Venezuela Jul 2006 - Aug 2009 3 years 2 months

Orchestrated an array of impactful strategic focused on the dynamic realms of marketing and business plan development, effectively driving growth and success for .Zurich Insurance Group and Arnamar Cosmetics

Business Development Manager – Caracas, Federal District, Venezuela Jun 2004 - Jun 2006 2 years 1 month

Evenpro

Tapped by the founder/owner to serve as Business Development head for a rapidly expanding, privately-held regional enterprise specializing in live entertainment and marketing services across 10 Latin American nations. Entrusted with full autonomy to craft and implement growth and diversification strategies for the Premium SMS Division, propelling the Ei Interactive venture toward its next level of Entrepreneur Sales & MarkeƟng Business Development Luxury CosmeƟc Turism Wellness achievement. Overhauled and optimized personnel, processes, strategies, and business models to effectively support ambitious expansion endeavors. Played a hands-on role in strategic planning, new business development, nurtured client relationships, orchestrated country expansion initiatives, and spearheaded an array of Premium SMS marketing endeavors. Directly managed a team of 5 individuals and exercised matrix management authority over the entire 534-strong organization.

Successfully orchestrated the introduction of 20 novel digital products, resulting in an impressive total revenue of $1.2 million within a span of two years.

Championed the formulation and execution of comprehensive media plans for all interactive offerings.

Held accountable for the proficient management of advertising endeavors, digital marketing strategies, promotional campaigns, and event coordination.

About Evenpro: A leading Marketing Promotions and Mass Entertainment company in Latina America with more than 20 years of experience in developing promotional activities, concerts, and events of mass entertainment for corporative clients and the public. Marketing Manager - – Caracas, Federal District, Venezuela Jan 1997 - Jan 20014 years 1 month

Loreal

Managed the successful introduction of prominent brands, including "Maybelline," "Emporio Armani," and "Loreal Paris" (Makeup), into the Venezuelan market, culminating in an impressive annual revenue of $14.3 million.

Attained the top position in the Emporio Armani sales chart in 1999, showcasing exceptional sales acumen.

Pioneered the implementation of a revolutionary merchandising concept and model for both Venezuela and the LATAM region, setting new standards in commerce.

Skillfully executed promotion and publicity plans for the Lancôme fragrance, resulting in achieving the highest market share in 1998.

Education

Universidad Metropolitana – Caracas, Venezuela

Master of Business Administration (M.B.A.) 2001 - 2003 Universidad Católica Andrés Bello – Caracas, Venezuela BS Industrial Relations 1989 - 1995

Languages

English: Full professional proficiency

Spanish: Native or bilingual proficiency

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