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Planning and executing marketing projects for the SME clients.

Working with the customers (IT, Real Estate, Retail, E-commerce) to develop a B2B2C marketing strategy and achieve the business goals.

Launched B2B web platform for a Property Management company (incl. content marketing, ads, virtual events) resulting in quarterly increase of 25%.

Designed a tactical marketing strategy for a Medical Clinic (including branding, CRM integration, SMM, copywriting, Referrals).

Deployed demand generation campaigns for Real Estate Agency, resulting in 30% more leads in 2020.

VAZ GHARIBYAN

ad1h41@r.postjobfree.com

+1-647-***-****

260 Seneca Hill Dr.

Toronto, ON

Marketing Specialist with 10+ years of experience in planning and executing marketing and sales campaigns SME. Repeatedly recognized as a high performer by colleagues.

Constantly learning new skills through online educational platforms and York University alumni.

Araxes Lab l Marketing Agency

Co-Founder & Marketing Account Manager Nov 2016 – present Samsung Electronics Official Subsidiary

Retail Marketing Coordinator May 2014 - Sep 2016 E D U C A T I O N

IEP CERTIFICATE PROGRAM

MARKETING MANAGEMENT

York University, Toronto

2018-2020

K E Y S K I L L S

Social Media Management

Account Management

Marketing Research / R&D

Product Marketing / Branding

Data Analysis

Flexibility /Agility

H A R D S K I L L S

MS Office

/Google Analytics / SAP/

Tableau/ Planogram /

Salesforce / JIRA/

Confluence /

Adobe Suite(Basic)

BS in INTERNATIONAL

RELATIONS

Yerevan State University

2003-2007

P r o f e s s i o n a l E x p e r i e n c e

Coordinated digital and retail marketing channels (website, social media, POS etc.) ensuring brand awareness and online presence.

Built, led and optimized customer acquisition funnels resulting in 20% increase in retention rate in 2016.

Developed and managed store openings, and launched 5 brand shops within a year.

Led a small team of merchandisers and brand ambassadors, generating 30% increase in monthly traffic at partner-retail stores Q4 2015.

ACBA-Credit Agricole Bank AmEx cards

Product Marketing Specialist Jan 2010 – May 2014

Supported and worked with cross-functional teams in the scope of strategic marketing and product launch of American Express cards business (product lifecycle, branding, website).

Integrated sales channels (telemarketing, emailing, premium mailing) for American Express Gold card (B2C&B2B) including a rewards program, hit yearly sales target in 8 months).

Facilitated collaboration between cross-functional teams to execute demand generation campaigns with tight deadlines.

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