Award-Winning Copywriter, Storyteller and

Content Marketing Expert

Compelling storytelling involves deeply understanding human emotions and motivations that ignite interest, inspire discovery, and empower action.

Years of experience as a storyteller in

technology make it possible for me to

simplify and create business value

around complex products, services, and

technical concepts.

I make the intimidating approachable,

the business benefits engaging, and I

build relationships that lay the

groundwork for moving the conversation

forward.

I'm honored that the world's most

discerning organizations have

recognized my work for creative

excellence and marketing effectiveness.

Awards include Cannes Film Festival,

International Advertising Festival of New

York, Andy’s, The Advertising Club of

New York, Best in the West, and National

Mature Media 2021: Gold (outdoor),

Silver (direct mail), Bronze (Community

Impact Report), National Mature Media

2022: Gold (TV) Gold (direct mail), Silver

(outdoor), Silver (Community Impact

Report) Bronze (TV), Bronze (collateral)

EXPERIENCE

Brand Strategist and Content Marketing Writer

Adobe, Avaya, Cisco, Citrix, Council on Aging, Dell, Delphix, dialpad, Egnyte, Ericsson, FireEye, Hewlett Packard Enterprise, Hitachi Vantara, Hitachi Global Storage, Intuit, Microsoft, Mitel, Poly, Proofpoint, Red Hat, Ring Central, RSA, Salesforce, ServiceNow, Symantec, Synopsis, T-Mobile, Visa, VMware

Creative Director Council on Aging of Central Oregon Created TV, radio, outdoor, and street pole banners and collateral on a shoestring budget. Elevated the awareness of the Council on Aging from nearly non-existent to one of the top five non-profits in Central Oregon. Creative Director and Digital Copywriter for Hitachi Website rewrites across enterprise services and product lines. Strategist and Digital Copywriter for Hewlett Packard Enterprise Helped rebrand, reorganize, and write the enterprise website. Creative Director-Copywriter at McCann Erickson (LA, SF) Safeway, AT&T, Winchell’s, Air New Zealand, Hilton Hotels, El Pollo Loco, Coca-Cola

TECHNOLOGY AND CONSUMER EXPERIENCE

Cloud-based apps HCM, SCM, ERP, EPM, CX, cloud platforms (AWS, Azure, Google Cloud), multi-cloud environments (IoT), BI, AI, ML, digital transformation, blockchain, information and cybersecurity, data governance, compliance, big data, data analytics, Hadoop, enterprise infrastructure, mobile networks, telephony networks, cloud-based telephony, software-defined networks, software-defined storage. Non-profit branding, strategy, travel, electronics. CORE SKILLS AND CAPABILITIES

Website concepts and copy, content marketing, integrated campaigns, email, SEO, landing pages, videos, banners, blogs, thought leadership, use cases, customer success, infographics, guides, eBooks, TV, radio, social media, messaging, and branding.

EDUCATION

University of Southern California

B.A. Broadcast Journalism, B.A. International Relations ad1h0s@r.postjobfree.com www.weber-assoc.com linkedin.com/in/laurieweber 650-***-****

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