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Media and PR

Location:
London, Greater London, United Kingdom
Posted:
November 26, 2023

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Resume:

Swati Prakash

Chelmsford, UK • +44-777*******, ad1gr3@r.postjobfree.com

Profile

A highly educated, trained, and renowned professional with 20 plus years experience in Media, PR, Feminist and Vegan Advocacy, Mindfulness Training, and Education. Bachelors in Psychology Honours degree, British Psychological Society Member, Doctor of Alternative Medicine (Registered Medical Professional, India), Masters in Management Studies.

Skills

Ethical and Feminist Media Icon Experienced Vegan Advocate Acclaimed Educator Book Author

Intuitive and Meditation Expert TV Show and Video Series Host PR Spokesperson

Highlights

●Wellbeing and Mindfulness: Successfully launched India’s first Wiccan New Age spiritual store and spearheaded feminist spirituality campaign for Wiccan Movement in India (2008 – 2016) to educate public about ethics of Non Harming and Equality. Also started local meditation centre in UK, Amazon shop, and web stores.

●Teaching: Presented power packed seminars for Indian Institute of Technology, Powai, SIES college, London Mind Body and Spirit show, Rotary Club. Was PR guest lecturer for Event Management Development Institute. Developed and and delivered 3 years Wiccan Degree Courses and Meditation Programs and 12 weeks Meditation Courses.

●Writing: Authored winning content for magazines as regular columnist (Times of India Ascent, Go Airlines Magazine, Mother & Baby, Mumbai Mirror, DNA She, Express Starteller and Bombay Times). Authored 12 books and CD in UK and 300 plus articles on blogs. Created tarot card decks including Asia’s first tarot deck collaboration for Museum of Italy with 22 artists, among others.

●Press: Featured in 100 plus features in publications such as Top 10 Women of India in Times of India iDiva, Front page of DNA for event against rape of women, Interviewed in Economic Times, HT, TOI, national and international magazines such as cover feature of Chitralekha, 6 page interview in New Woman, full pages photo feature in Femina, Belleza Moda Canada, World Tarot Magazine, and Outlook, among others. TV Show host of India’s first paranormal reality-show on National TV, co-presenting MTV Shuffle for Tarot, co-hosted Radio Meow Tarot talk show for India Today group. Featured in multiple episodes of Mano Ya Na Mano (Believe it Or Not), Sambhav Kya (What is Possible), presented Star TV Bollywood awards forecast on national TV with annual predictions for leading film stars. Also starred as Female Lead in Genesis Biblical based Psycho-social Theatre group play in front of top theatre stalwarts and film-stars of Mumbai in leading Art Gallery inauguration event. Was Best Female Ramp Model in Rotaract Dist 3140.

Career Experience

Founder Earth Healing Network Essex, London UK Mumbai, India, 2002 – Present

Authored and published educational books, articles, CDs, and card decks on spirituality, Veganism, meditation, and healing for website, Amazon, Kindle, and select London book stores.

Successfully developed a on-line client base of mindfulness community in Mumbai, Delhi, Kolkata and London for the first time with thousands of members based in India and organised group events, classes, and workshops.

Owner of Magick, Tarot India Network comprising fully fitted retail and training centre also well integrated on-line for new-age products with staff of 8-10 employees, and the Earth Healing Temple, Global Wicca, and AUM centre for mindfulness at Grays, Essex in UK, followed by Ask Swati and Angels Ascension, Chelmsford, Essex in UK.

Promoted practice by monthly ritual events to attract footfalls, interact with and engage the community, and maintained a very high and deep level of student, staff, and client involvement to develop unwavering faith and loyalty.

Held daily free 1 hour meditation in UK centre as well as Health and Well-being workshops for Thurrock Council, and built community engagement and interest.

Facilitated workshops and authored material as Past President Tarot India Network to train leading professionals. Developed and taught Three-year Degree training course for Wiccan and Energy healers in Mumbai. Trained and coached initiates and helped them gain skills and experience to start own independent practices.

Organised and taught workshops, and courses to select participants in London. Hosted 12-week meditation and healing training programme for local community at Essex.

Worked with leading charities such as Extinction Rebellion Samba Band, Animal Rebellion Plant Based Councils and Plant Based Treaty for Councillors, Anonymous for the Voiceless, We Stand for The Animals, We The Free, Earthlings Experience, Vegan Talks, Fur Free London, Radically Kind, National Animal Rights March and many more for environment and animal justice. Secured support of councillors and mayor towards plant based campaigns, made speeches in demonstrations, educated consumers, initiated petitions for animal rights with UK Parliament, made several educational videos, as well as advertised the same with social media campaigns.

MD and CEO Creative Perceptions/ CeePee Communications Mumbai, India, 2002 – 2008

Worked independently with leading MDs and CEOs of international repute to develop and implement their PR strategy. I took over an entrepreneurial venture, retaining and attracting industry leaders as clientèle following early demise of my father who was the Founder to be the youngest CEO of a PR Agency in my country at that time. I collaborated closely with prominent MDs and CEOs to craft unique PR strategies. I supervised a team of eight, creating organisational protocols and managing PR budgets. I commanded everyday PR and media communication tasks. Furthermore, I conducted educational sessions for staff to ensure proficiency in designing campaigns, preparing press releases, managing press conferences, assembling media lists, executing media follow-ups, addressing press inquiries, and managing crises effectively.

Proven ability identifying suitable media opportunities to improve public image of clients through media debriefings, interviews, press conferences, trade shows and events to enhance client exposure.

Recipient of Accommodation Times Best PR Professional Award in 2005 for exceptional services to real estate industry. Clients include Hiranandani Group, Akruti Nirmal Ltd, Neellkanth group, Builders Association of India, Koshish NGO, Monash University, Kangaroo Kids International, Culture Shop, Contemporary Arts and Crafts. Intergold diamond jewels, Revlon, Hakone Go Karting, Hiranandani Hospital, Nanavati Hospital, Prince Aly Khan Hospital, Zenta Technology as well as leading events featuring top Bollywood and music industry celebrities in Mumbai.

Additional Management and Administrative Experience

Manager of CeePee Search and Selection recruitment agency from 1999 to 2004 part time upon the demise of my late uncle who was the founder and handled the agency and its employees single-handedly. Well experience in managing internal database of CVs, helping employers source talent, conducting interviews, managing employees, invoicing clients, daily accounts management and business administration. Also Part Time Relief Manager and Volunteer at Local Charity.

Wellness and Healing Skills and Certifications

Self-Mastery and Shamanism I Anapanasati, Chakra and Samadhi Meditation Past Life Regression and Hypnotherapy Inner Child Therapy YTT 200 Yoga Vedic Astrology and Tarot Therapy Reiki Master Wicca Three Degrees Divination and Mystical Symbolisms (Tarot, Runes, I Ching, Tea Leaf, Crystals) Feng Shui Guidance Creative Visualisation Positive Affirmations Ascension Coaching

Education

Master of Management Studies in Marketing & Advertising, University of Mumbai, India

Bachelor of Arts in Psychology, University of Mumbai, India

Doctor of Alternative Medicine, Alt Med University, Indian Board of Alternative Medicine

Additional Certifications

Mental Health CYP Domestic Abuse HM Prevent Positive Parenting Counselling Skills UK Retail Gift Aid UK Health and Safety UK Customer Service

Technical Proficiencies

WordPress and Wix Woocommerce Photoshop and Adobe Express Microsoft Office Basic, DOS, HTML, C++ Programming & FTP PDF Kindle Social Media Advertising and Content Retail and Accounts Management Systems Kudos, Sumup, Zettle SEO Optimisation Video Creation and Editing

Membership

British Psychological Association Graduate Member, RMP India as Alternative Therapist

Awards

Recipient of Accommodation Times Best PR Professional Award in 2005 for exceptional services to real estate industry.

Hobbies

Veganic gardening in allotment Charitable work Trained in Indian Classical Dance-forms Kathak and Bharatnatyam and in Latino Salsa Trained in Theatre Acting and Modelling

Work Entitlement

DBS Checked and Updated Online, British Citizenship, UK Passport, Original Citizen of India card holder

Languages

English, Fluent and Proficient, IELTS Band 8/9, Duolingo 155/160 Hindi, Native

Publications Authored

The Present Un-tensed Magickal Energy Healing The Global Spiritual Revolution The Positive Media: Collection of Articles The Goddess Speaks: Positive Affirmations Songs of the Self: Spiritual Poetry You Are The Magick The Timeless Truth I am a Superhero (Children’s) The Inner Goddess 33 cards and Booklet Angels Tarot 78 cards and Booklet CD: Ascension Meditation Ascension 101: Star Beings Ascension Disclosures Veganism Corona-viruses and other Human Diseases The Role of Animals in Ancient Human Religion Shamelessly Arguing with Vegans Hold Your Appetite: Vegan Songs and Poetry Street Theatre Plays for Vegan Activism



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