LINNEA PIKET

WORK EXPERIENCE

MARKETING EXECUTIVE PROFILE

Global marketing leader with 15+ years experience across SaaS, data privacy, edge computing, and technology start- ups. Design, develop, and deploy CRM platforms while conducting market sizing and audience research to craft effective lead generation workflows and customer acquisition content. Executive team member with global experience managing an internal team of twelve, six external partners, and a cross-functional team of twenty-five. Strategic thinker and expert at translating and developing actionable marketing plans that align with corporate objectives to deliver revenue growth.

Edge computing platform offering private mobile network as software-as-a-service (SaaS) to ensure compliance and security. Using programmable APIs enterprises launch a private LTE network to manage business applications at a fraction of the cost. ALEF EDGE, New York, NY Aug 2021 - March 2023

SVP, Marketing in North America and India

Developed and executed B2B growth marketing and digital strategy with a $50K/month budget Led company rebrand and ensured brand integrity across websites, sales materials, channel partners, and stakeholders Delivered positioning, mission, vision, and values while frequently refining messaging based on product roadmap and market fit Wrote enterprise, channel partner, and developer messaging, created pricing and promotions, and owned all sales and investor decks Designed KPIs, dashboards, and acquisition reporting while monitoring and adjusting tactics based on campaign performance Directed marketing strategy and worked with the executive team to define market fit, target audiences, verticals, and GTM plans Partnered with sales to define lead generation requirements and generated leads through content strategy, SEO, PR, and events Created SEO strategy and content to drive leads through case studies, use cases, promotions, website, and email campaigns Owned media and advisor relations and presented to board quarterly Executive team member responsible for full stack marketing. Led overall go-to-market B2B functions by strategically planning, developing, and implementing comprehensive marketing strategies across multiple verticals and audiences. Go-to-market planning and market research to create acquisition and lead generation strategy Expert at designing KPIs and dashboards to effectively communicate to management and the board Key and influential team member involved in both funding and successful exists of early stage companies Contributed directly to 45% of growth through media planning strategy Operationalize marketing tech stacks while implementing lead generation workflows with global sales team Instrumental in executing and running projects and product launches from inception to completion on time and in budget

Data privacy product giving consumers control of their personal data shared with brands and agencies, while being monetarily rewarded. REKLAIM, New York, NY March 2021 - Aug 2021

VP, Marketing

Launched new branding, website, and image of company with messaging overhaul to consumers, potential partners, and investors Developed weekly KPI targets and analyzed with management weekly Created and executed organic marketing campaign initiatives with content and thought leadership, as well as bi-monthly webinars Responsible for all PR including thought leadership and bi-monthly webinars Managed investor relations and public relations firms Part of leadership team managing a team of five. Owned B2B strategies to gain the interest of privacy and security conscious business partners. Increased D2C sign-ups 25% by creating consumer incentives and new user flows while influencing product development and engineering teams for optimal app sign-ups.

AdTech leader in cross-device advertising acquired by Telenor for $360M with annual revenue of $150M. TAPAD, New York, NY May 2016 - Jan 2019

Spearheaded development of highly successful digital campaigns, lead gen, and product marketing across two separate products and brands. Contributed directly to 45% of growth through media planning strategy via paid, search, organic, and ABM campaigns, as well as webinars, events, and non-traditional methods while consistently exceeding lead numbers through creative customer acquisition. VP, Marketing in North America, EMEA, Japan

EDUCATION

Bachelors of Science

Major: Communications & Public

Relations with minor in Business

Georgia Southern Univers

ad1gpa@r.postjobfree.com +1-917-***-**** New York

ESPN Mobile, Mobile Virtual Network Operator (MVNO), Senior Marketing Manager, NYC Vertu (Nokia), Sales and Operations Manager, NYC

TeleCorp (AT&T), Product Manager, Arlington, VA

ADDITIONAL EXPERIENCE

Operationalized marketing team with tech stacks, SEO tactics, and product marketing initiatives while implementing lead gen workflows throughout global sales team

Successfully created all in-house brand repositioning, internal and external messaging, new mission/vision/values and launched globally across websites, digital, and partners

Developed annual marketing roadmap and strategic plan aligned to overall corporate strategy and managed a $20M budget Led a global marketing team of eight spanning PR, events, digital, creative, product marketing, demand generation, media, and social Managed external communications including crisis comms, bylines, global events, awards, and speaking opportunities to ensure flawless execution

Worked with global sales team leads in NA, EMEA and APAC to define quarterly objectives, target audiences, and lead generation Multi-media platform in North America reaching 9 out of 10 Americans every month with annual revenue of more than $2B. iHEARTRADIO, New York, NY May 2011- July 2015

Set value for partner ad buys on iHeart network and managed co-marketing deals ranging from $2M-$20M in annual revenue Partnered with sales teams to align media campaigns and business objectives to grow revenue across $100M+ accounts in annual media spend

Led complex internal and external projects to launch products across smartphones, TVs, speakers, fiber, and wearable platforms Created internal business model to evaluate potential partners and set prioritization based on audience reach, demographics, brand perception, co-marketing opportunities, and LOE

Owned telecom (AT&T, Verizon, Sprint) and consumer electronics partner (LG, Samsung) relationships to increase sales, distribution, growth, and brand awareness of iHeartRadio via media buys, marketing campaigns, and technical integrations. Senior Director, Strategic Partnerships

Best in class consumer subscription premium SMS and music platform - sold to iHeartRadio THUMBPLAY, New York, NY Oct 2007 - May 2011

Senior Director, Strategic Partnerships

Involved in successful exit to iHeartRadio with operator revenue being a key contributor to sale Pitched new business development opportunities, handled user flows, and audits with Fortune 100 companies Enforced opt-in guidelines and messaging specific to each mobile operator, as well as industry association, for mobile and web flows

Led all mobile operator partnerships and customer retention totaling $96M in annual revenue, as well as billing aggregators and content providers to increase revenue and subscription opt-ins by optimizing D2C user experience. LINNEA PIKET

SKILLS

Marketing Automation: Hubspot, Pardot,

Salesforce, Marketo, Zapier

Advertising: Google, Terminus, LinkedIn, FB

Lead Generation: Lead workflows, landing

pages, content creation, SEO