WILLINGHAM OBA

**B Railway Close, D/Line, Port Harcourt, Rivers State, Nigeria

ad1gla@r.postjobfree.com

+234**********

Summary:

Results-driven Account Manager and Digital Marketing Professional with over 6 years of experience in cultivating client relationships, devising and executing strategic marketing campaigns, and exceeding revenue targets. Proven expertise in leveraging digital channels, including social media and online advertising, to drive brand visibility and engagement. Adept at analyzing market trends, developing tailored solutions, and collaborating cross-functionally to achieve business objectives. Known for exceptional communication skills and a track record of consistently delivering impactful results in competitive landscapes. Skills:

Client Relationship Management: Building and maintaining strong relationships with clients to understand their needs.

Strategic Planning: Developing and implementing strategic plans to achieve business goals. Data Analysis: Utilizing data analytics tools to gather insights and optimize marketing strategies. Communication Skills: Effectively conveying ideas and strategies to clients and internal teams. Digital Advertising: Proficiency in managing and optimizing digital advertising campaigns across various platforms.

Social Media Management: Leveraging social media channels for brand promotion and engagement.

Content Marketing: Creating and implementing content strategies to attract and retain customers.

SEO (Search Engine Optimization): Optimizing online content to improve search engine rankings and visibility.

CRM (Customer Relationship Management): Using CRM tools to track and manage customer interactions and sales.

Analytical Thinking: Applying analytical skills to interpret data and make informed decisions in account management and marketing efforts.- E-commerce and Digital Marketing. Professional Experience:

Bastion Gear - E-commerce Account Manager ( March, 2018 - August, 2023)

- Successfully managed Amazon Shopify and Walmart accounts, achieving consistent sales and performance targets.

- Led a team of 7, fostering effective collaboration and communication across departments. Responsibilities:

1. Increase Sessions and Optimize Conversions:

- Enhanced SEO strategies, improving discoverability and search rankings.

- Conducted A/B split testing for listings, optimizing pricings, product images, titles, and content.

- Monitored and assessed account listing health and performance regularly. 2. Marketing Campaigns and Promotions:

- Developed and executed impactful marketing campaigns for major holidays and events.

- Collaborated with PPC specialist to create compelling advertising materials.

- Led strategies for successful new product launches on Amazon and Walmart. 3. Amazon Storefront Management:

- Managed, built, and optimized the Amazon storefront for enhanced customer engagement.

- Utilized data-driven insights to enhance the customer journey through the storefront.

- Implemented tactics to increase Amazon store followers using Sponsored Brands and Amazon Posts.

4. Performance Analysis and Improvement:

- Monitored key metrics on Amazon and Walmart, optimizing conversion rates and reviews.

- Utilized insights from performance metrics to continuously improve results. 5. Adaptation to Amazon and Walmart Landscape:

- Stayed current with platform policies, algorithm changes, and industry best practices.

- Strategized and adjusted approaches for maximum visibility and sales. 6. Competitor Research and Analysis:

- Stayed updated on industry trends and competitor activities.

- Utilized market dynamics to identify opportunities for growth and differentiation. Mavern Research - Business Analyst (Independent Consultant) May, 2017 - April 2019. Conducted in-depth analysis of telecom industry trends and market dynamics to inform business strategies.

- Gathered and documented business requirements, translating them into technical specifications for telecom projects.

- Collaborated with clients to define project scopes and deliverables, ensuring alignment with business goals.

- Assisted in the development of project plans and timelines, monitoring progress and making adjustments as needed.

- Played a key role in evaluating the success of telecom projects through data analysis and reporting.

Education:

Bachelor's degree in Engineering

Federal University of Petroleum Resources,

Effurun, Nigeria, 2017.

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