LINH TRAN

University Park, PA +1-582-***-**** ad1gdu@r.postjobfree.com linkedin.com/in/linh-tran-thao/ tthaolinh.github.io EDUCATION

PENNSYLVANIA STATE UNIVERSITY University Park, PA

Bachelor of Science in Applied Data Science May 2025 Minor in Information Systems Management; Certificate in Smeal Fundamental Business GPA: 3.73/4.0 Relevant Coursework: Data Science, Statistics, Data Management, Data Visualization, Calculus, Elementary Probability WORK EXPERIENCE

PENN STATE GLOBAL University Park, PA

Global Strategy and Analysis Coordinator November 2023 - Present

● Processed data from 59 agreements, achieving a 20% year-over-year growth in global engagement

● Utilized Power BI to visualize partnership trends, focusing on emerging markets in South America and the Middle East

● Developed data tracking methods for Joint Innovation Partnerships (JIPs), enhancing global interdisciplinary collaborations OFFICE OF PLANNING, ASSESSMENT, AND INSTITUTIONAL RESEARCH University Park, PA Project Assistant October 2022 - Present

● Assisted directors and vice provost in data cleaning, error detection, analysis, and interpretation of institutional dashboards

● Managed and streamlined the execution of over 3 projects including federal reporting, accreditation, and strategic initiatives

● Presented data insights and recommendations to administrators, leading to a 20% increase in project operations efficiency SUSTAINABILITY INSTITUTE AT PENN STATE University Park, PA Data Management Intern October 2022 - November 2023

● Collaborated with SI Staff and PSU stakeholders to collect sustainability metrics and analyze KPI data for the SI Dashboards

● Troubleshoot technical issues associated with 4 Power BI reports and initiated developments in databases

● Implemented automatic distance calculations using the Google Maps API, enhancing carbon emissions accuracy by 3x THE DAILY COLLEGIAN University Park, PA

Business Insight Analyst February 2021 - January 2022

● Enhancing performance evaluation of the company website among the target audience by utilizing Google Analytics

● Extracted, processed, and analyzed data from 3+ sources to identify key market trends and consumer behaviors

● Conducted analyses of data from over 1,000 monthly active users, driving strategic improvements in marketing and newspaper product approaches; reduced drop-off rate by 25%, and achieved a 15% increase in social media shares PROJECTS

CUSTOMER CHURN MODEL (https://github.com/tthaolinh/Churn-Modelling)

● Applied demographic data and advanced algorithms (Random Forest, SVM, Decision Trees, Logistic Regression) to forecast customer attrition in a banking database, facilitating targeted retention strategies BRITISH AIRWAYS CUSTOMER REVIEW(https://github.com/tthaolinh/British-Airways-Passenger-Satisfaction)

● Executed Python web scraping, sentiment analysis, and topic modeling to extract insights from + 6 pages customer reviews ACTIVITIES

THE DAILY COLLEGIAN University Park, PA

Co-Vice President May 2022 - January 2023

● Led a team of 40+ reps, oversaw a $1M+ budget, and used analytics to achieve a 5% increase, boosting efficiency and profits SKILLS

Technical : Python (Pandas, NumPy, Scikit-learn), SQL (MySQL, PostgreSQL), R, Tableau, Power BI, Google Analytics, Excel

(Pivot Table, VLOOKUP), VBA

Analytics : Data Cleaning, Data Visualization, Statistical Analysis, Predictive Modeling, A/B Testing

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