Quality Assurance Ux Designer

EFREN HIDALGO

Rhode Island 401-***-**** *****.*.*******@*****.*** linkedin.com/in/efrenhidalgo/ Portfolio Principal UX Designer

Principal UX Designer with 16+ years of experience formulating innovative and research-based UX design strategies and solutions that address complex business problems, elevate customer satisfaction, and boost ROI. Track record of leading cross-functional teams to facilitate end-to-end implementation of UX design projects within fast-paced environments. History of elevating user retention and engagement by leveraging high-fidelity mockups, wireframing, and user-centered design methodologies. Successful in reducing development time and facilitating data-driven decision-making by leveraging market intelligence, employing A/B testing, and using Google Analytics. Background in boosting sales revenue and achieving substantial cost-savings while transforming platforms/tools, redesigning B2C and B2B platforms, and spearheading CMS integration while following quality assurance standards. Strong communication and creative-thinking skills with an ability to translate and present complex design concepts understandable for technical and business stakeholders. Deep knowledge of Agile/Scrum methodologies, Lean UX, iterative improvements, design thinking concepts, and ADA compliance regulations. CORE PROFICIENCIES

UX Design Leadership Project Management Strategic Planning Team Leadership & Mentorship User Journey Mapping Quality Assurance/User Testing Mockups/Wireframes Creation User Engagement Metrics Development Iterative Improvement Design Thinking A/B Testing Marketing Intelligence Data-Driven Decision-Making ADA Compliance Web Accessibility Standards Including L10N/I18N/Translations Scrum/Agile Methodologies TECHNICAL SKILLS

Adobe Creative Cloud, Adobe XD, Figma, Google Analytics, A/B Testing, UserTesting PROFESSIONAL EXPERIENCE

Kingston, Rhode Island Jun 2022 to Present

Principal User Experience Designer & Researcher

Manage research-based UX design initiatives while following and incorporating data analytics methods, user-centered design concepts, quality assurance standards, and A/B testing. Analyze and employ industry trends to build innovative and customer-centric UX design solutions. Devise plans and manage resources to ensure the completion of projects within tight deadlines. Selected Accomplishments:

● Drove a 20% increase in user retention and a 25% improvement in user engagement by leveraging high-fidelity mockups, wireframing, and user-centered design methodologies.

● Saved 50+ development hours and facilitated research-based decision-making by optimizing user journeys via Google Analytics and A/B testing.

● Prepared and delivered detailed presentations to familiarize business and technical stakeholders with complex design concepts.

Career Break

Boston, MA & Providence, RI Sep 2021 - Apr 2022

Took a two-year leave of absence to provide dedicated full-time care for elderly parents, leveraging the opportunity to refine skills in crisis management, multitasking, and empathetic communication. I re-entered the professional workforce after securing stable assisted living arrangements for my mother.

FM Global, Johnston, RI

User Experience Designer, AVP Senior UX Designer May 2016 to Sep 2020 Led end-to-end implementation of a critical project while ensuring adherence to FM Global's broader objectives. Architected and designed a tool for global services emphasizing scalability and adaptability. Selected Accomplishments:

● Spearheaded successfully transforming the Policy Connect tool into an FM global-wide platform by providing project oversight and setting migration paths.

Ensured the adaptability of the tool across multiple departments and functions by designing global navigation and scalable patterns.

● Guided the development and maintenance of the Policy Connect tool by developing comprehensive UX documentation in line with quality assurance standards.

Staples, Inc, Framingham, MA

EFREN HIDALGO Page 2

Director, UX Design & Engineering Apr 2014 to May 2016 Elevated user experience and achieved business objectives by redesigning B2C and B2B platforms. Accomplished business and UX goals while collaborating with cross-functional teams. Selected Accomplishments:

● Played a crucial role in generating sales revenue of $50MM by directing mobile and online marketing campaigns.

● Saved an estimated cost of $800K by facilitating CMS integration focused on ADA compliance and inclusive design. Staples, Inc, Framingham, MA

Senior Manager, UX Designer Jan 2012 to Apr 2014

Accomplished vital projects and initiatives by leading the team and managing UX design aspects. Oversaw the development of innovative solutions while ensuring product excellence through a deep understanding of industry trends. Selected Accomplishments:

● Spearheaded comprehensive UX overhauls for Staples, Staples Advantage, and Copy & Print websites, Category & SKU pages, Cart & Checkout, Account Dashboard personalization, and site-wide Login accessibility while pioneering the adoption of Abstract for cross-disciplinary collaboration.

● Established Staples' inaugural Design System and UI/UX library, coupled with targeted Axure training and mentorship programs to elevate team capabilities in design and development. Staples, Inc, Framingham, MA

Art Director, Sr. UX Designer Apr 2007 to Jan 2012 Guided UX design and business strategies while emphasizing market intelligence and customer perspectives. Developed high-fidelity mockups and wireframes and carried out usability tests to validate interface designs. Selected Accomplishments:

● Drove 15% elevation in user satisfaction and ensured ADA compliance by conducting rigorous testing and validation.

● Facilitated customer-centric design decisions by leveraging market intelligence and business drivers. EDUCATION & CERTIFICATIONS

Design Thinking Certification Bryant University, Smithfield, RI MBA Coursework in Innovation Harvard University, Cambridge, MA Bachelor of Science in Communications & Design Suffolk University, Boston, MA

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